This databook is a detailed information resource covering all the key data points on Beer, Cider and FABs in Japan. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope of this research

• Contains information on 3 categories: Beer, Cider and FABs
• Provides market value, volume, expenditure and consumption data by market, category and segment
• Includes company and brand share data by categories

Research and analysis highlights

The market for Beer, Cider and FABs in Japan decreased between 2002-2007,at an average annual rate of 2.0%.

The leading company in the market in 2007 was Asahi Breweries, Ltd. The second-largest player was Kirin Brewery Holdings Company, Limited with Sapporo Holdings Ltd. in third place.

Key reasons to purchase this research

• Discover the major quantitative trends affecting the Beer, Cider and FABs markets
• Understand consumers' consumption and expenditure patterns
• Understand the future direction of the market with reliable historical data and full five year forecasting

EXECUTIVE SUMMARY
Summary Market Level - beer, cider and FABs
Market Value
Market Value Forecast
Market Volume
Market Volume Forecast
Market Segmentation
Market Share

Summary category level - beer
Market Value
Market Value Forecast
Market Volume
Market Volume Forecast
Market Segmentation
Market Share

Summary category level - cider
Market Value
Market Value Forecast
Market Volume
Market Volume Forecast
Market Share

Summary category level - FABs
Market Value
Market Value Forecast
Market Volume
Market Volume Forecast
Market Segmentation
Market Share

INTRODUCTION
What is this report about?
How to use this report
Market Definition

MARKET OVERVIEW
Value Analysis, 2002−2007
Value Analysis, 2007−2012
Value Analysis, US$ 2002−2007
Value Analysis, US$ 2007−2012
Volume Analysis, 2002−2007
Volume Analysis, 2007−2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita

LEADING COMPANY PROFILES
Asahi Breweries, Ltd
Kirin Holding Company, Limited

CATEGORY ANALYSIS - BEER
Value Analysis, 2002−2007
Value Analysis, 2007−2012
Value Analysis, US$ 2002−2007
Value Analysis, US$ 2007−2012
Volume Analysis, 2002−2007
Volume Analysis, 2007−2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita

CATEGORY ANALYSIS - CIDER
Value Analysis, 2002−2007
Value Analysis, 2007−2012
Value Analysis, US$ 2002−2007
Value Analysis, US$ 2007−2012
Volume Analysis, 2002−2007
Volume Analysis, 2007−2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita

CATEGORY ANALYSIS - FABS
Value Analysis, 2002−2007
Value Analysis, 2007−2012
Value Analysis, US$ 2002−2007
Value Analysis, US$ 2007−2012
Volume Analysis, 2002−2007
Volume Analysis, 2007−2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita

COUNTRY COMPARISON
Value
Volume
Market Share

NEW PRODUCT DEVELOPMENT
Product launches over time
Recent product launches

JAPAN SOCIOECONOMIC PROFILE
Country Overview
Key Facts
Political Overview
Japan Economic Overview

JAPAN MACROECONOMIC PROFILE
Macroeconomic Indicators

RESEARCH METHODOLOGY
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

APPENDIX
Future readings
How to contact experts in your industry
Disclaimer

TABLES
Table: Beer, cider and FABs category definitions
Table: Beer, cider and FABs distribution channels
Table: Japan beer, cider and FABs value, 2002−2007 (JPY m, nominal prices)
Table: Japan beer, cider and FABs value forecast, 2007−2012 (JPY m, nominal prices)
Table: Japan beer, cider and FABs value, 2002−2007 (US$ m nominal prices)
Table: Japan beer, cider and FABs value forecast, 2007−2012 (US$ m nominal prices)
Table: Japan beer, cider and FABs volume, 2002−2007 (Liters m)
Table: Japan beer, cider and FABs volume forecast, 2007−2012 (Liters m)
Table: Japan beer, cider and FABs brand share, by volume, 2006−2007 (%)
Table: Japan beer, cider and FABs volume, by brand 2006−2007 (Liters m)
Table: Japan beer, cider and FABs company share by volume, 2006−2007 (%)
Table: Japan beer, cider and FABs volume, by company, 2006−2007 (Liters m)
Table: Japan beer, cider and FABs distribution channels, by volume, 2006−2007 (%)
Table: Japan beer, cider and FABs volume, by distribution channel, 2006−2007 (Liters m)
Table: Japan beer, cider and FABs expenditure per capita, 2002−2007 (JPY, nominal prices)
Table: Japan beer, cider and FABs forecast expenditure per capita, 2007−2012 (JPY, nominal prices)
Table: Japan beer, cider and FABs expenditure per capita, 2002−2007 (US$ nominal prices)
Table: Japan beer, cider and FABs forecast expenditure per capita, 2007−2012 (US$ nominal prices)
Table: Japan beer, cider and FABs consumption per capita, 2002−2007 (Liters)
Table: Japan beer, cider and FABs forecast consumption per capita, 2007−2012 (Liters)
Table: Asahi Breweries, Ltd Key Facts
Table: Kirin Holding Company, Limited Key Facts
Table: Japan beer value, 2002−2007 (JPY m, nominal prices)
Table: Japan beer value forecast, 2007−2012 (JPY m, nominal prices)
Table: Japan beer value, 2002−2007 (US$ m nominal prices)
Table: Japan beer value forecast, 2007−2012 (US$ m nominal prices)
Table: Japan beer volume, 2002−2007 (Liters m)
Table: Japan beer volume forecast, 2007−2012 (Liters m)
Table: Japan beer brand share, by volume, 2006−2007 (%)
Table: Japan beer volume, by brand 2006−2007 (Liters m)
Table: Japan beer company share by volume, 2006−2007 (%)
Table: Japan beer volume, by company, 2006−2007 (Liters m)
Table: Japan beer distribution channels, by volume, 2006−2007 (%)
Table: Japan beer volume, by distribution channel, 2006−2007 (Liters m)
Table: Japan beer expenditure per capita, 2002−2007 (JPY, nominal prices)
Table: Japan beer forecast expenditure per capita, 2007−2012 (JPY, nominal prices)
Table: Japan beer expenditure per capita, 2002−2007 (US$ nominal prices)
Table: Japan beer forecast expenditure per capita, 2007−2012 (US$ nominal prices)
Table: Japan beer consumption per capita, 2002−2007 (Liters)
Table: Japan beer forecast consumption per capita, 2007−2012 (Liters)
Table: Japan cider value, 2002−2007 (JPY m, nominal prices)
Table: Japan cider value forecast, 2007−2012 (JPY m, nominal prices)
Table: Japan cider value, 2002−2007 (US$ m nominal prices)
Table: Japan cider value forecast, 2007−2012 (US$ m nominal prices)
Table: Japan cider volume, 2002−2007 (Liters m)
Table: Japan cider volume forecast, 2007−2012 (Liters m)
Table: Japan cider brand share, by volume, 2006−2007 (%)
Table: Japan cider volume, by brand 2006−2007 (Liters m)
Table: Japan cider company share by volume, 2006−2007 (%)
Table: Japan cider volume, by company, 2006−2007 (Liters m)
Table: Japan cider distribution channels, by volume, 2006−2007 (%)
Table: Japan cider volume, by distribution channel, 2006−2007 (Liters m)
Table: Japan cider expenditure per capita, 2002−2007 (JPY, nominal prices)
Table: Japan cider forecast expenditure per capita, 2007−2012 (JPY, nominal prices)
Table: Japan cider expenditure per capita, 2002−2007 (US$ nominal prices)
Table: Japan cider forecast expenditure per capita, 2007−2012 (US$ nominal prices)
Table: Japan cider consumption per capita, 2002−2007 (Liters)
Table: Japan cider forecast consumption per capita, 2007−2012 (Liters)
Table: Japan FABs value, 2002−2007 (JPY m, nominal prices)
Table: Japan FABs value forecast, 2007−2012 (JPY m, nominal prices)
Table: Japan FABs value, 2002−2007 (US$ m nominal prices)
Table: Japan FABs value forecast, 2007−2012 (US$ m nominal prices)
Table: Japan FABs volume, 2002−2007 (Liters m)
Table: Japan FABs volume forecast, 2007−2012 (Liters m)
Table: Japan FABs brand share, by volume, 2006−2007 (%)
Table: Japan FABs volume, by brand 2006−2007 (Liters m)
Table: Japan FABs company share by volume, 2006−2007 (%)
Table: Japan FABs volume, by company, 2006−2007 (Liters m)
Table: Japan FABs distribution channels, by volume, 2006−2007 (%)
Table: Japan FABs volume, by distribution channel, 2006−2007 (Liters m)
Table: Japan FABs expenditure per capita, 2002−2007 (JPY, nominal prices)
Table: Japan FABs forecast expenditure per capita, 2007−2012 (JPY, nominal prices)
Table: Japan FABs expenditure per capita, 2002−2007 (US$ nominal prices)
Table: Japan FABs forecast expenditure per capita, 2007−2012 (US$ nominal prices)
Table: Japan FABs consumption per capita, 2002−2007 (Liters)
Table: Japan FABs forecast consumption per capita, 2007−2012 (Liters)
Table: Global beer, cider and FABs market value, 2007
Table: Global beer, cider and FABs market split (value terms (US$ m), 2007) – Top 5 countries
Table: Global beer, cider and FABs market volume, 2007
Table: Global beer, cider and FABs market split (volume terms, 2007) – Top 5 countries
Table: Leading players - Top 5 countries
Table: Japan beer, cider and FABs new product launches reports, by company (Top 5 companies), 2007
Table: Japan beer, cider and FABs new product launches SKUs, by company (Top 5 companies), 2007
Table: Japan beer, cider and FABs new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007
Table: Japan beer, cider and FABs new product launches (reports), by Ingredients (Top 10 Ingredients), 2007
Table: Japan beer, cider and FABs new product launches (reports), by Package tags or Claims (Top 10 claims), 2007
Table: Japan beer, cider and FABs new product launches (reports) - Recent 5 launches (2007)
Table: Japan Key Facts
Table: Japan population, by age group, 2002-2007 (millions)
Table: Japan population forecast, by age group, 2007-2012 (millions)
Table: Japan population, by gender, 2002-2007 (millions)
Table: Japan population forecast, by gender, 2007-2012 (millions)
Table: Japan real GDP, 2002-2007 (JPY bn, 2000 prices)
Table: Japan real GDP forecast, 2007-2012 (JPY bn, 2000 prices)
Table: Japan nominal GDP, 2002-2007 (JPY bn, nominal prices)
Table: Japan nominal GDP forecast, 2007-2012 (JPY bn, nominal prices)
Table: Japan real GDP, 2002-2007 (US$ bn, 2000 prices)
Table: Japan real GDP forecast, 2007-2012 (US$ bn, 2000 prices)
Table: Japan consumer price index, 2002-2007 (2003=100)
Table: Japan consumer price index, 2007-2012 (2003=100)

FIGURES
Figure: Japan beer, cider and FABs value & value forecast, 2002−2012 (JPY m, nominal prices)
Figure: Japan beer, cider and FABs volume & volume forecast, 2002−2012 (Liters m)
Figure: Japan beer, cider and FABs company share, by volume, 2006−2007 (%)
Figure: Japan beer, cider and FABs distribution channels, by volume, 2006−2007(%)
Figure: Japan beer value & value forecast, 2002−2012 (JPY m, nominal prices)
Figure: Japan beer category growth comparison, by value, 2002−2012
Figure: Japan beer volume & volume forecast, 2002−2012 (Liters m)
Figure: Japan beer category growth comparison, by volume, 2002−2012
Figure: Japan beer company share, by volume, 2006−2007 (%)
Figure: Japan beer distribution channels, by volume, 2006−2007(%)
Figure: Japan cider value & value forecast, 2002−2012 (JPY m, nominal prices)
Figure: Japan cider volume & volume forecast, 2002−2012 (Liters m)
Figure: Japan cider distribution channels, by volume, 2006−2007(%)
Figure: Japan FABs value & value forecast, 2002−2012 (JPY m, nominal prices)
Figure: Japan FABs volume & volume forecast, 2002−2012 (Liters m)
Figure: Japan FABs company share, by volume, 2006−2007 (%)
Figure: Japan FABs distribution channels, by volume, 2006−2007(%)
Figure: Global beer, cider and FABs market split (value terms, 2007) – Top 5 countries
Figure: Global beer, cider and FABs market value, 2002–2007 (Top 5 countries)
Figure: Global beer, cider and FABs market split (volume terms, 2007) – Top 5 countries
Figure: Global beer, cider and FABs market volume, 2002–2007 (Top 5 countries)
Figure: Map of Japan
Figure: Annual data review process