This databook is a detailed information resource covering all the key data points on Beer, Cider and FABs in Mexico. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope of this research

• Contains information on 2 categories: Beer and FABs
• Provides market value, volume, expenditure and consumption data by market, category and segment
• Includes company and brand share data by categories

Research and analysis highlights

The market for Beer, Cider and FABs in Mexico increased between 2002-2007, growing at an average annual rate of 2.4%.

The leading company in the market in 2007 was Grupo Modelo, SA de CV. The second-largest player was FEMSA with Anheuser-Busch Companies, Inc. in third place.

Key reasons to purchase this research

• Discover the major quantitative trends affecting the Beer, Cider and FABs markets
• Understand consumers' consumption and expenditure patterns
• Understand the future direction of the market with reliable historical data and full five year forecasting

EXECUTIVE SUMMARY
Summary Market Level - beer, cider and FABs
Market Value
Market Value Forecast
Market Volume
Market Volume Forecast
Market Segmentation
Market Share

Summary category level - beer
Market Value
Market Value Forecast
Market Volume
Market Volume Forecast
Market Segmentation
Market Share

Summary category level - FABs
Market Value
Market Value Forecast
Market Volume
Market Volume Forecast
Market Share

INTRODUCTION
What is this report about?
How to use this report
Market Definition

MARKET OVERVIEW
Value Analysis, 2002−2007
Value Analysis, 2007−2012
Value Analysis, US$ 2002−2007
Value Analysis, US$ 2007−2012
Volume Analysis, 2002−2007
Volume Analysis, 2007−2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita

LEADING COMPANY PROFILES
Grupo Modelo, S.A.B. de C.V
CATEGORY ANALYSIS - BEER
Value Analysis, 2002−2007
Value Analysis, 2007−2012
Value Analysis, US$ 2002−2007
Value Analysis, US$ 2007−2012
Volume Analysis, 2002−2007
Volume Analysis, 2007−2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita

CATEGORY ANALYSIS - FABS
Value Analysis, 2002−2007
Value Analysis, 2007−2012
Value Analysis, US$ 2002−2007
Value Analysis, US$ 2007−2012
Volume Analysis, 2002−2007
Volume Analysis, 2007−2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita

COUNTRY COMPARISON
Value
Volume
Market Share

NEW PRODUCT DEVELOPMENT
Product launches over time
Recent product launches

MEXICO SOCIOECONOMIC PROFILE
Country Overview
Key Facts
Political Overview
Mexico Economic Overview

MEXICO MACROECONOMIC PROFILE
Macroeconomic Indicators

RESEARCH METHODOLOGY
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

APPENDIX
Future readings
How to contact experts in your industry
Disclaimer

TABLES
Table: Beer, Cider and FABs category definitions
Table: Beer, Cider and FABs distribution channels
Table: Mexico beer, cider and FABs value, 2002−2007 (MXN m, nominal prices)
Table: Mexico beer, cider and FABs value forecast, 2007−2012 (MXN m, nominal prices)
Table: Mexico beer, cider and FABs value, 2002−2007 (US$ m nominal prices)
Table: Mexico beer, cider and FABs value forecast, 2007−2012 (US$ m nominal prices)
Table: Mexico beer, cider and FABs volume, 2002−2007 (Liters m)
Table: Mexico beer, cider and FABs volume forecast, 2007−2012 (Liters m)
Table: Mexico beer, cider and FABs brand share, by volume, 2006−2007 (%)
Table: Mexico beer, cider and FABs volume, by brand 2006−2007 (Liters m)
Table: Mexico beer, cider and FABs company share by volume, 2006−2007 (%)
Table: Mexico beer, cider and FABs volume, by company, 2006−2007 (Liters m)
Table: Mexico beer, cider and FABs distribution channels, by volume, 2006−2007 (%)
Table: Mexico beer, cider and FABs volume, by distribution channel, 2006−2007 (Liters m)
Table: Mexico beer, cider and FABs expenditure per capita, 2002−2007 (MXN, nominal prices)
Table: Mexico beer, cider and FABs forecast expenditure per capita, 2007−2012 (MXN, nominal prices)
Table: Mexico beer, cider and FABs expenditure per capita, 2002−2007 (US$ nominal prices)
Table: Mexico beer, cider and FABs forecast expenditure per capita, 2007−2012 (US$ nominal prices)
Table: Mexico beer, cider and FABs consumption per capita, 2002−2007 (Liters)
Table: Mexico beer, cider and FABs forecast consumption per capita, 2007−2012 (Liters)
Table: Grupo Modelo, S.A.B. de C.V. Key Facts
Table: Mexico beer value, 2002−2007 (MXN m, nominal prices)
Table: Mexico beer value forecast, 2007−2012 (MXN m, nominal prices)
Table: Mexico beer value, 2002−2007 (US$ m nominal prices)
Table: Mexico beer value forecast, 2007−2012 (US$ m nominal prices)
Table: Mexico beer volume, 2002−2007 (Liters m)
Table: Mexico beer volume forecast, 2007−2012 (Liters m)
Table: Mexico beer brand share, by volume, 2006−2007 (%)
Table: Mexico beer volume, by brand 2006−2007 (Liters m)
Table: Mexico beer company share by volume, 2006−2007 (%)
Table: Mexico beer volume, by company, 2006−2007 (Liters m)
Table: Mexico beer distribution channels, by volume, 2006−2007 (%)
Table: Mexico beer volume, by distribution channel, 2006−2007 (Liters m)
Table: Mexico beer expenditure per capita, 2002−2007 (MXN, nominal prices)
Table: Mexico beer forecast expenditure per capita, 2007−2012 (MXN, nominal prices)
Table: Mexico beer expenditure per capita, 2002−2007 (US$ nominal prices)
Table: Mexico beer forecast expenditure per capita, 2007−2012 (US$ nominal prices)
Table: Mexico beer consumption per capita, 2002−2007 (Liters)
Table: : Mexico beer forecast consumption per capita, 2007−2012 (Liters)
Table: Mexico FABs value, 2002−2007 (MXN m, nominal prices)
Table: Mexico FABs value forecast, 2007−2012 (MXN m, nominal prices)
Table: Mexico FABs value, 2002−2007 (US$ m nominal prices)
Table: Mexico FABs value forecast, 2007−2012 (US$ m nominal prices)
Table: Mexico FABs volume, 2002−2007 (Liters m)
Table: Mexico FABs volume forecast, 2007−2012 (Liters m)
Table: Mexico FABs brand share, by volume, 2006−2007 (%)
Table: Mexico FABs volume, by brand 2006−2007 (Liters m)
Table: Mexico FABs company share by volume, 2006−2007 (%)
Table: Mexico FABs volume, by company, 2006−2007 (Liters m)
Table: Mexico FABs distribution channels, by volume, 2006−2007 (%)
Table: Mexico FABs volume, by distribution channel, 2006−2007 (Liters m)
Table: Mexico FABs expenditure per capita, 2002−2007 (MXN, nominal prices)
Table: Mexico FABs forecast expenditure per capita, 2007−2012 (MXN, nominal prices)
Table: Mexico FABs expenditure per capita, 2002−2007 (US$ nominal prices)
Table: Mexico FABs forecast expenditure per capita, 2007−2012 (US$ nominal prices)
Table: Mexico FABs consumption per capita, 2002−2007 (Liters)
Table: Mexico FABs forecast consumption per capita, 2007−2012 (Liters)
Table: Global beer, cider and FABs market value, 2007
Table: Global beer, cider and FABs market split (value terms (US$ m), 2007) – Top 5 countries
Table: Global beer, cider and FABs market volume, 2007
Table: Global beer, cider and FABs market split (volume terms, 2007) – Top 5 countries
Table: Leading players - Top 5 countries
Table: Mexico beer, cider and FABs new product launches reports, by company (Top 5 companies), 2007
Table: Mexico beer, cider and FABs new product launches SKUs, by company (Top 5 companies), 2007
Table: Mexico beer, cider and FABs new product launches (reports), by flavor and fragrances, 2007
Table: Mexico beer, cider and FABs new product launches (reports), by Ingredients (Top 10 Ingredients), 2007
Table: Mexico beer, cider and FABs new product launches (reports) - Recent 5 launches (2007)
Table: Mexico Key Facts
Table: Mexico population, by age group, 2002-2007 (millions)
Table: Mexico population forecast, by age group, 2007-2012 (millions)
Table: Mexico population, by gender, 2002-2007 (millions)
Table: Mexico population forecast, by gender, 2007-2012 (millions)
Table: Mexico real GDP, 2002-2007 (MeP bn, 2000 prices)
Table: Mexico real GDP forecast, 2007-2012 (MeP bn, 2000 prices)
Table: Mexico nominal GDP, 2002-2007 (MeP bn, nominal prices)
Table: Mexico nominal GDP forecast, 2007-2012 (MeP bn, nominal prices)
Table: Mexico real GDP, 2002-2007 (US$ bn, 2000 prices)
Table: Mexico real GDP forecast, 2007-2012 (US$ bn, 2000 prices)
Table: Mexico consumer price index, 2002-2007 (2003=100)
Table: Mexico consumer price index, 2007-2012 (2003=100)

FIGURES
Figure: Mexico beer, cider and FABs value & value forecast, 2002−2012 (MXN m, nominal prices)
Figure: Mexico beer, cider and FABs category growth comparison, by value, 2002−2012
Figure: Mexico beer, cider and FABs volume & volume forecast, 2002−2012 (Liters m)
Figure: Mexico beer, cider and FABs category growth comparison, by volume, 2002−2012
Figure: Mexico beer, cider and FABs company share, by volume, 2006−2007 (%)
Figure: Mexico beer, cider and FABs distribution channels, by volume, 2006−2007(%)
Figure: Mexico beer value & value forecast, 2002−2012 (MXN m, nominal prices)
Figure: Mexico beer category growth comparison, by value, 2002−2012
Figure: Mexico beer volume & volume forecast, 2002−2012 (Liters m)
Figure: Mexico beer category growth comparison, by volume, 2002−2012
Figure: Mexico beer company share, by volume, 2006−2007 (%)
Figure: Mexico beer distribution channels, by volume, 2006−2007(%)
Figure: Mexico FABs value & value forecast, 2002−2012 (MXN m, nominal prices)
Figure: Mexico FABs volume & volume forecast, 2002−2012 (Liters m)
Figure: Mexico FABs company share, by volume, 2006−2007 (%)
Figure: Mexico FABs distribution channels, by volume, 2006−2007(%)
Figure: Global beer, cider and FABs market split (value terms, 2007) – Top 5 countries
Figure: Global beer, cider and FABs market value, 2002–2007 (Top 5 countries)
Figure: Global beer, cider and FABs market split (volume terms, 2007) – Top 5 countries
Figure: Global beer, cider and FABs market volume, 2002–2007 (Top 5 countries)
Figure: Map of Mexico
Figure: Annual data review process