This databook is a detailed information resource covering all the key data points on Beer, Cider and FABs in Morocco. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope of this research

• Contains information on 2 categories: Beer and Cider
• Provides market value, volume, expenditure and consumption data by market, category and segment
• Includes company and brand share data by categories

Research and analysis highlights

The market for Beer, Cider and FABs in Morocco increased between 2002-2007, growing at an average annual rate of 2.2%.

The leading company in the market in 2007 was Société des Brasseries du Maroc. The second-largest player was Castel with Les Celliers De Meknes in third place.

Key reasons to purchase this research

• Discover the major quantitative trends affecting the Beer, Cider and FABs markets
• Understand consumers' consumption and expenditure patterns
• Understand the future direction of the market with reliable historical data and full five year forecasting

EXECUTIVE SUMMARY
Summary Market Level - Beer, cider and FABs
Market Value
Market Value Forecast
Market Volume
Market Volume Forecast
Market Segmentation
Market Share

Summary category level - Beer
Market Value
Market Value Forecast
Market Volume
Market Volume Forecast
Market Segmentation
Market Share

Summary category level - Cider
Market Value
Market Value Forecast
Market Volume
Market Volume Forecast
Market Share

INTRODUCTION
What is this report about?
How to use this report
Market Definition

MARKET OVERVIEW
Value Analysis, 2002−2007
Value Analysis, 2007−2012
Value Analysis, US$ 2002−2007
Value Analysis, US$ 2007−2012
Volume Analysis, 2002−2007
Volume Analysis, 2007−2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita

LEADING COMPANY PROFILES
Anheuser-Busch Companies, Inc.
SABMiller

CATEGORY ANALYSIS - BEER
Value Analysis, 2002−2007
Value Analysis, 2007−2012
Value Analysis, US$ 2002−2007
Value Analysis, US$ 2007−2012
Volume Analysis, 2002−2007
Volume Analysis, 2007−2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita

CATEGORY ANALYSIS - CIDER
Value Analysis, 2002−2007
Value Analysis, 2007−2012
Value Analysis, US$ 2002−2007
Value Analysis, US$ 2007−2012
Volume Analysis, 2002−2007
Volume Analysis, 2007−2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita

COUNTRY COMPARISON
Value
Volume
Market Share

MOROCCO SOCIOECONOMIC PROFILE
Country Overview
Key Facts
Political Overview
Morocco Economic Overview

MOROCCO MACROECONOMIC PROFILE
Macroeconomic Indicators

RESEARCH METHODOLOGY
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

APPENDIX
Future readings
How to contact experts in your industry
Disclaimer

TABLES
Table: Beer, Cider and FABs category definitions
Table: Beer, Cider and FABs distribution channels
Table: Morocco beer, cider and FABs value, 2002−2007 (MAD m, nominal prices)
Table: Morocco beer, cider and FABs value forecast, 2007−2012 (MAD m, nominal prices)
Table: Morocco beer, cider and FABs value, 2002−2007 (US$ m nominal prices)
Table: Morocco beer, cider and FABs value forecast, 2007−2012 (US$ m nominal prices)
Table: Morocco beer, cider and FABs volume, 2002−2007 (Liters m)
Table: Morocco beer, cider and FABs volume forecast, 2007−2012 (Liters m)
Table: Morocco beer, cider and FABs brand share, by volume, 2006−2007 (%)
Table: Morocco beer, cider and FABs volume, by brand 2006−2007 (Liters m)
Table: Morocco beer, cider and FABs company share by volume, 2006−2007 (%)
Table: Morocco beer, cider and FABs volume, by company, 2006−2007 (Liters m)
Table: Morocco beer, cider and FABs distribution channels, by volume, 2006−2007 (%)
Table: Morocco beer, cider and FABs volume, by distribution channel, 2006−2007 (Liters m)
Table: Morocco beer, cider and FABs expenditure per capita, 2002−2007 (MAD, nominal prices)
Table: Morocco beer, cider and FABs forecast expenditure per capita, 2007−2012 (MAD, nominal prices)
Table: Morocco beer, cider and FABs expenditure per capita, 2002−2007 (US$ nominal prices)
Table: Morocco beer, cider and FABs forecast expenditure per capita, 2007−2012 (US$ nominal prices)
Table: Morocco beer, cider and FABs consumption per capita, 2002−2007 (Liters)
Table: Morocco beer, cider and FABs forecast consumption per capita, 2007−2012 (Liters)
Table: Anheuser-Busch Companies, Inc. Key Facts
Table: SABMiller Key Facts
Table: Morocco beer value, 2002−2007 (MAD m, nominal prices)
Table: Morocco beer value forecast, 2007−2012 (MAD m, nominal prices)
Table: Morocco beer value, 2002−2007 (US$ m nominal prices)
Table: Morocco beer value forecast, 2007−2012 (US$ m nominal prices)
Table: Morocco beer volume, 2002−2007 (Liters m)
Table: Morocco beer volume forecast, 2007−2012 (Liters m)
Table: Morocco beer brand share, by volume, 2006−2007 (%)
Table: Morocco beer volume, by brand 2006−2007 (Liters m)
Table: Morocco beer company share by volume, 2006−2007 (%)
Table: Morocco beer volume, by company, 2006−2007 (Liters m)
Table: Morocco beer distribution channels, by volume, 2006−2007 (%)
Table: Morocco beer volume, by distribution channel, 2006−2007 (Liters m)
Table: Morocco beer expenditure per capita, 2002−2007 (MAD, nominal prices)
Table: Morocco beer forecast expenditure per capita, 2007−2012 (MAD, nominal prices)
Table: Morocco beer expenditure per capita, 2002−2007 (US$ nominal prices)
Table: Morocco beer forecast expenditure per capita, 2007−2012 (US$ nominal prices)
Table: Morocco beer consumption per capita, 2002−2007 (Liters)
Table: Morocco beer forecast consumption per capita, 2007−2012 (Liters)
Table: Morocco cider value, 2002−2007 (MAD m, nominal prices)
Table: Morocco cider value forecast, 2007−2012 (MAD m, nominal prices)
Table: Morocco cider value, 2002−2007 (US$ m nominal prices)
Table: Morocco cider value forecast, 2007−2012 (US$ m nominal prices)
Table: Morocco cider volume, 2002−2007 (Liters m)
Table: Morocco cider volume forecast, 2007−2012 (Liters m)
Table: Morocco cider brand share, by volume, 2006−2007 (%)
Table: Morocco cider volume, by brand 2006−2007 (Liters m)
Table: Morocco cider company share by volume, 2006−2007 (%)
Table: Morocco cider volume, by company, 2006−2007 (Liters m)
Table: Morocco cider distribution channels, by volume, 2006−2007 (%)
Table: Morocco cider volume, by distribution channel, 2006−2007 (Liters m)
Table: Morocco cider expenditure per capita, 2002−2007 (MAD, nominal prices)
Table: Morocco cider forecast expenditure per capita, 2007−2012 (MAD, nominal prices)
Table: Morocco cider expenditure per capita, 2002−2007 (US$ nominal prices)
Table: Morocco cider forecast expenditure per capita, 2007−2012 (US$ nominal prices)
Table: Morocco cider consumption per capita, 2002−2007 (Liters)
Table: Morocco cider forecast consumption per capita, 2007−2012 (Liters)
Table: Global beer, cider and FABs market value, 2007
Table: Global beer, cider and FABs market split (value terms (US$ m), 2007) – Top 5 countries
Table: Global beer, cider and FABs market volume, 2007
Table: Global beer, cider and FABs market split (volume terms, 2007) – Top 5 countries
Table: Leading players - Top 5 countries
Table: Morocco Key Facts
Table: Morocco population, by age group, 2002-2007 (millions)
Table: Morocco population forecast, by age group, 2007-2012 (millions)
Table: Morocco population, by gender, 2002-2007 (millions)
Table: Morocco population forecast, by gender, 2007-2012 (millions)
Table: Morocco nominal GDP, 2002-2007 (MAD bn, 2000 prices)
Table: Morocco nominal GDP forecast, 2007-2012 (MAD bn, 2000 prices)
Table: Morocco real GDP, 2002-2007 (MAD bn, nominal prices)
Table: Morocco real GDP forecast, 2007-2012 (MAD bn, nominal prices)
Table: Morocco real GDP, 2002-2007 (US$ bn, 2000 prices)
Table: Morocco real GDP forecast, 2007-2012 (US$ bn, 2000 prices)
Table: Morocco consumer price index, 2002-2007 (2003=100)
Table: Morocco consumer price index, 2007-2012 (2003=100)

FIGURES
Figure: Morocco beer, cider and FABs value & value forecast, 2002−2012 (MAD m, nominal prices)
Figure: Morocco beer, cider and FABs category growth comparison, by value, 2002−2012
Figure: Morocco beer, cider and FABs volume & volume forecast, 2002−2012 (Liters m)
Figure: Morocco beer, cider and FABs category growth comparison, by volume, 2002−2012
Figure: Morocco beer, cider and FABs company share, by volume, 2006−2007 (%)
Figure: Morocco beer, cider and FABs distribution channels, by volume, 2006−2007(%)
Figure: Morocco beer value & value forecast, 2002−2012 (MAD m, nominal prices)
Figure: Morocco beer category growth comparison, by value, 2002−2012
Figure: Morocco beer volume & volume forecast, 2002−2012 (Liters m)
Figure: Morocco beer category growth comparison, by volume, 2002−2012
Figure: Morocco beer company share, by volume, 2006−2007 (%)
Figure: Morocco beer distribution channels, by volume, 2006−2007(%)
Figure: Morocco cider value & value forecast, 2002−2012 (MAD m, nominal prices)
Figure: Morocco cider volume & volume forecast, 2002−2012 (Liters m)
Figure: Morocco cider company share, by volume, 2006−2007 (%)
Figure: Morocco cider distribution channels, by volume, 2006−2007(%)
Figure: Global beer, cider and FABs market split (value terms, 2007) – Top 5 countries
Figure: Global beer, cider and FABs market value, 2002–2007 (Top 5 countries)
Figure: Global beer, cider and FABs market split (volume terms, 2007) – Top 5 countries
Figure: Global beer, cider and FABs market volume, 2002–2007 (Top 5 countries)
Figure: Map of Morocco
Figure: Annual data review process