This databook is a detailed information resource covering all the key data points on Beer, Cider and FABs in Sweden. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope of this research

• Contains information on 3 categories: Beer, Cider and FABs
• Provides market value, volume, expenditure and consumption data by market, category and segment
• Includes company and brand share data by categories

Research and analysis highlights

The market for Beer, Cider and FABs in Sweden increased between 2002-2007, growing at an average annual rate of 1.5%.

The leading company in the market in 2007 was Carlsberg A/S. The second-largest player was Kopparbergs Brewery with Spendrups Bryggeri Ab in third place.

Key reasons to purchase this research

• Discover the major quantitative trends affecting the Beer, Cider and FABs markets
• Understand consumers' consumption and expenditure patterns
• Understand the future direction of the market with reliable historical data and full five year forecasting

EXECUTIVE SUMMARY
Summary Market Level - Beer, cider and FABs
Market Value
Market Value Forecast
Market Volume
Market Volume Forecast
Market Segmentation
Market Share

Summary category level - Beer
Market Value
Market Value Forecast
Market Volume
Market Volume Forecast
Market Segmentation
Market Share

Summary category level - Cider
Market Value
Market Value Forecast
Market Volume
Market Volume Forecast
Market Share

Summary category level - FABs
Market Value
Market Value Forecast
Market Volume
Market Volume Forecast
Market Segmentation
Market Share

INTRODUCTION
What is this report about?
How to use this report
Market Definition

MARKET OVERVIEW
Value Analysis, 2002−2007
Value Analysis, 2007−2012
Value Analysis, US$ 2002−2007
Value Analysis, US$ 2007−2012
Volume Analysis, 2002−2007
Volume Analysis, 2007−2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita

LEADING COMPANY PROFILES
Carlsberg A/S
Spendrups Bryggeri Ab

CATEGORY ANALYSIS - BEER
Value Analysis, 2002−2007
Value Analysis, 2007−2012
Value Analysis, US$ 2002−2007
Value Analysis, US$ 2007−2012
Volume Analysis, 2002−2007
Volume Analysis, 2007−2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita

CATEGORY ANALYSIS - CIDER
Value Analysis, 2002−2007
Value Analysis, 2007−2012
Value Analysis, US$ 2002−2007
Value Analysis, US$ 2007−2012
Volume Analysis, 2002−2007
Volume Analysis, 2007−2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita

CATEGORY ANALYSIS - FABS
Value Analysis, 2002−2007
Value Analysis, 2007−2012
Value Analysis, US$ 2002−2007
Value Analysis, US$ 2007−2012
Volume Analysis, 2002−2007
Volume Analysis, 2007−2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita

COUNTRY COMPARISON
Value
Volume
Market Share

NEW PRODUCT DEVELOPMENT
Product launches over time
Recent product launches

SWEDEN SOCIOECONOMIC PROFILE
Country Overview
Key Facts
Political Overview
Sweden Economic Overview

SWEDEN MACROECONOMIC PROFILE
Macroeconomic Indicators

RESEARCH METHODOLOGY
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

APPENDIX
Future readings
How to contact experts in your industry
Disclaimer

TABLES
Table: Beer, Cider and FABs category definitions
Table: Beer, Cider and FABs distribution channels
Table: Sweden beer, cider and FABs value, 2002−2007 (SEK m, nominal prices)
Table: Sweden beer, cider and FABs value forecast, 2007−2012 (SEK m, nominal prices)
Table: Sweden beer, cider and FABs value, 2002−2007 (US$ m nominal prices)
Table: Sweden beer, cider and FABs value forecast, 2007−2012 (US$ m nominal prices)
Table: Sweden beer, cider and FABs volume, 2002−2007 (Liters m)
Table: Sweden beer, cider and FABs volume forecast, 2007−2012 (Liters m)
Table: Sweden beer, cider and FABs brand share, by volume, 2006−2007 (%)
Table: Sweden beer, cider and FABs volume, by brand 2006−2007 (Liters m)
Table: Sweden beer, cider and FABs company share by volume, 2006−2007 (%)
Table: Sweden beer, cider and FABs volume, by company, 2006−2007 (Liters m)
Table: Sweden beer, cider and FABs distribution channels, by volume, 2006−2007 (%)
Table: Sweden beer, cider and FABs volume, by distribution channel, 2006−2007 (Liters m)
Table: Sweden beer, cider and FABs expenditure per capita, 2002−2007 (SEK, nominal prices)
Table: Sweden beer, cider and FABs forecast expenditure per capita, 2007−2012 (SEK, nominal prices)
Table: Sweden beer, cider and FABs expenditure per capita, 2002−2007 (US$ nominal prices)
Table: Sweden beer, cider and FABs forecast expenditure per capita, 2007−2012 (US$ nominal prices)
Table: Sweden beer, cider and FABs consumption per capita, 2002−2007 (Liters)
Table: Sweden beer, cider and FABs forecast consumption per capita, 2007−2012 (Liters)
Table: Carlsberg A/S Key Facts
Table: Spendrups Bryggeri Ab Key Facts
Table: Sweden beer value, 2002−2007 (SEK m, nominal prices)
Table: Sweden beer value forecast, 2007−2012 (SEK m, nominal prices)
Table: Sweden beer value, 2002−2007 (US$ m nominal prices)
Table: Sweden beer value forecast, 2007−2012 (US$ m nominal prices)
Table: Sweden beer volume, 2002−2007 (Liters m)
Table: Sweden beer volume forecast, 2007−2012 (Liters m)
Table: Sweden beer brand share, by volume, 2006−2007 (%)
Table: Sweden beer volume, by brand 2006−2007 (Liters m)
Table: Sweden beer company share by volume, 2006−2007 (%)
Table: Sweden beer volume, by company, 2006−2007 (Liters m)
Table: Sweden beer distribution channels, by volume, 2006−2007 (%)
Table: Sweden beer volume, by distribution channel, 2006−2007 (Liters m)
Table: Sweden beer expenditure per capita, 2002−2007 (SEK, nominal prices)
Table: Sweden beer forecast expenditure per capita, 2007−2012 (SEK, nominal prices)
Table: Sweden beer expenditure per capita, 2002−2007 (US$ nominal prices)
Table: Sweden beer forecast expenditure per capita, 2007−2012 (US$ nominal prices)
Table: Sweden beer consumption per capita, 2002−2007 (Liters)
Table: Sweden beer forecast consumption per capita, 2007−2012 (Liters)
Table: Sweden cider value, 2002−2007 (SEK m, nominal prices)
Table: Sweden cider value forecast, 2007−2012 (SEK m, nominal prices)
Table: Sweden cider value, 2002−2007 (US$ m nominal prices)
Table: Sweden cider value forecast, 2007−2012 (US$ m nominal prices)
Table: Sweden cider volume, 2002−2007 (Liters m)
Table: Sweden cider volume forecast, 2007−2012 (Liters m)
Table: Sweden cider brand share, by volume, 2006−2007 (%)
Table: Sweden cider volume, by brand 2006−2007 (Liters m)
Table: Sweden cider company share by volume, 2006−2007 (%)
Table: Sweden cider volume, by company, 2006−2007 (Liters m)
Table: Sweden cider distribution channels, by volume, 2006−2007 (%)
Table: Sweden cider volume, by distribution channel, 2006−2007 (Liters m)
Table: Sweden cider expenditure per capita, 2002−2007 (SEK, nominal prices)
Table: Sweden cider forecast expenditure per capita, 2007−2012 (SEK, nominal prices)
Table: Sweden cider expenditure per capita, 2002−2007 (US$ nominal prices)
Table: Sweden cider forecast expenditure per capita, 2007−2012 (US$ nominal prices)
Table: Sweden cider consumption per capita, 2002−2007 (Liters)
Table: Sweden cider forecast consumption per capita, 2007−2012 (Liters)
Table: Sweden FABs value, 2002−2007 (SEK m, nominal prices)
Table: Sweden FABs value forecast, 2007−2012 (SEK m, nominal prices)
Table: Sweden FABs value, 2002−2007 (US$ m nominal prices)
Table: Sweden FABs value forecast, 2007−2012 (US$ m nominal prices)
Table: Sweden FABs volume, 2002−2007 (Liters m)
Table: Sweden FABs volume forecast, 2007−2012 (Liters m)
Table: Sweden FABs brand share, by volume, 2006−2007 (%)
Table: Sweden FABs volume, by brand 2006−2007 (Liters m)
Table: Sweden FABs company share by volume, 2006−2007 (%)
Table: Sweden FABs volume, by company, 2006−2007 (Liters m)
Table: Sweden FABs distribution channels, by volume, 2006−2007 (%)
Table: Sweden FABs volume, by distribution channel, 2006−2007 (Liters m)
Table: Sweden FABs expenditure per capita, 2002−2007 (SEK, nominal prices)
Table: Sweden FABs forecast expenditure per capita, 2007−2012 (SEK, nominal prices)
Table: Sweden FABs expenditure per capita, 2002−2007 (US$ nominal prices)
Table: Sweden FABs forecast expenditure per capita, 2007−2012 (US$ nominal prices)
Table: Sweden FABs consumption per capita, 2002−2007 (Liters)
Table: Sweden FABs forecast consumption per capita, 2007−2012 (Liters)
Table: Global beer, cider and FABs market value, 2007
Table: Global beer, cider and FABs market split (value terms (US$ m), 2007) – Top 5 countries
Table: Global beer, cider and FABs market volume, 2007
Table: Global beer, cider and FABs market split (volume terms, 2007) – Top 5 countries
Table: Leading players - Top 5 countries
Table: Sweden beer, cider and FABs new product launches reports, by company (Top 5 companies), 2007
Table: Sweden beer, cider and FABs new product launches SKUs, by company (Top 5 companies), 2007
Table: Sweden beer, cider and FABs new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007
Table: Sweden beer, cider and FABs new product launches (reports), by Ingredients (Top 10 Ingredients), 2007
Table: Sweden beer, cider and FABs new product launches (reports), by Package tags or Claims 2007
Table: Sweden Key Facts
Table: Sweden population, by age group, 2002-2007 (millions)
Table: Sweden population forecast, by age group, 2007-2012 (millions)
Table: Sweden population, by gender, 2002-2007 (millions)
Table: Sweden population forecast, by gender, 2007-2012 (millions)
Table: Sweden nominal GDP, 2002-2007 (SEK bn, 2000 prices)
Table: Sweden nominal GDP forecast, 2007-2012 (SEK bn, 2000 prices)
Table: Sweden real GDP, 2002-2007 (SEK bn, nominal prices)
Table: Sweden real GDP forecast, 2007-2012 (SEK bn, nominal prices)
Table: Sweden real GDP, 2002-2007 (US$ bn, 2000 prices)
Table: Sweden real GDP forecast, 2007-2012 (US$ bn, 2000 prices)
Table: Sweden consumer price index, 2002-2007 (2003=100)
Table: Sweden consumer price index, 2007-2012 (2003=100)

FIGURES
Figure: Sweden beer, cider and FABs value & value forecast, 2002−2012 (SEK m, nominal prices)
Figure: Sweden beer, cider and FABs category growth comparison, by value, 2002−2012
Figure: Sweden beer, cider and FABs volume & volume forecast, 2002−2012 (Liters m)
Figure: Sweden beer, cider and FABs category growth comparison, by volume, 2002−2012
Figure: Sweden beer, cider and FABs company share, by volume, 2006−2007 (%)
Figure: Sweden beer, cider and FABs distribution channels, by volume, 2006−2007(%)
Figure: Sweden beer value & value forecast, 2002−2012 (SEK m, nominal prices)
Figure: Sweden beer category growth comparison, by value, 2002−2012
Figure: Sweden beer volume & volume forecast, 2002−2012 (Liters m)
Figure: Sweden beer category growth comparison, by volume, 2002−2012
Figure: Sweden beer company share, by volume, 2006−2007 (%)
Figure: Sweden beer distribution channels, by volume, 2006−2007(%)
Figure: Sweden cider value & value forecast, 2002−2012 (SEK m, nominal prices)
Figure: Sweden cider volume & volume forecast, 2002−2012 (Liters m)
Figure: Sweden cider company share, by volume, 2006−2007 (%)
Figure: Sweden cider distribution channels, by volume, 2006−2007(%)
Figure: Sweden FABs value & value forecast, 2002−2012 (SEK m, nominal prices)
Figure: Sweden FABs category growth comparison, by value, 2002−2012
Figure: Sweden FABs volume & volume forecast, 2002−2012 (Liters m)
Figure: Sweden FABs category growth comparison, by volume, 2002−2012
Figure: Sweden FABs company share, by volume, 2006−2007 (%)
Figure: Sweden FABs distribution channels, by volume, 2006−2007(%)
Figure: Global beer, cider and FABs market split (value terms, 2007) – Top 5 countries
Figure: Global beer, cider and FABs market value, 2002–2007 (Top 5 countries)
Figure: Global beer, cider and FABs market split (volume terms, 2007) – Top 5 countries
Figure: Global beer, cider and FABs market volume, 2002–2007 (Top 5 countries)
Figure: Map of Sweden
Figure: Annual data review process