Fertilizers, growing media, mulch to lead product gains

Best opportunities are anticipated for new products that offer convenience and good performance while also meeting health and safety standards. Growth will be led by fertilizers, growing media and mulch, all of which will post above average gains over the forecast period. These three segments are benefitting from the expanding consumer trend favoring value-added products such as fast-acting and easy-to-use fertilizers, rubber mulch, colored mulch and premium soils. Across all product segments, organic formulations will experience more favorable increases over conventional formulations. Sales of organics will be spurred by substantial product improvements, a rising number of products, lower prices and more effective marketing, particularly as more leading lawn and garden consumable suppliers enter the market. In contrast, sales will be sluggish for pesticides, which make up almost 30 percent of the market. Increasing concern over the environmental and health effects of agrochemicals will dampen pesticides’ prospects. Attempts to control lawn maintenance costs, especially within the professional market, will further depress gains.

Study coverage

It presents historical demand data plus forecasts for 2012 and 2017 by product, market, application, end-user and region of the US. The study also assesses market environment factors, evaluates market share and profiles 39 competitors in the US industry.

Executive Summary

1 Summary Table

MaRkET ENVIRONMENT

1 Macroeconomic Indicators

2 Resident Population

3 Consumer Income & Spending

4 Households, Housing Stock

& Housing Completions

5 Nonresidential Building Stock & Floor Space

6 Lawn & Garden Sales & Service Revenues

7 Consumer Lawn & Garden

Activity Expenditures

8 Landscaping & Lawn Care Indicators

9 Golf Courses & Acreage

10 Agrochemical Demand

11 Organic Gardening Product Sales

12 Lawn & Garden Chemical

Raw Materials Demand

13 Lawn & Garden Consumable Prices

PRODUCTS

1 Lawn & Garden Consumable Sales

by Type & Formulation

Cht Lawn & Garden Consumable

Sales by Type, 2007

2 Fertilizer Sales in Lawn & Garden

Applications

3 Fertilizer Sales in Lawn & Garden

Applications by Media & Type

4 Fertilizer Sales in Lawn & Garden

Applications: Conventional Vs. Organic

5 Fertilizer Sales in Lawn & Garden

Applications by Application & Market

Cht Lawn & Garden Fertilizer

Sales by Market, 2007

6 Pesticide Sales in Lawn & Garden

Applications

7 Herbicide Sales in Lawn & Garden

Applications

Cht Herbicide Sales in Lawn & Garden

Applications by Type, 2007

8 Insecticide Sales in Lawn & Garden

Applications

9 Other Pesticide Sales in Lawn & Garden

Applications

10 Organic Pesticide Sales in Lawn & Garden

Applications

11 Growing Media Sales in Lawn & Garden

Applications

12 Packaged Soil Sales in Lawn & Garden

Applications by Type & Formulation

Cht Packaged Soil Sales in Lawn & Garden

Applications by Formulation, 1997-2017

13 Packaged Soil Amendment Sales in Lawn

& Garden Applications by Type

14 Seed Sales in Lawn & Garden Applications

15 Mulch Sales in Lawn & Garden Applications

16 Other Consumable Sales in Lawn & Garden

Applications

Markets, applications

& END USERS

1 Lawn & Garden Consumable

Sales by Market

Cht Lawn & Garden Consumable

Sales by Market, 2007

2 Residential Market for Lawn & Garden

Consumables

3 Golf Course Market for Lawn & Garden

Consumables

4 Government & Institutional Markets

for Lawn & Garden Consumables

5 Commercial/Industrial Markets for

Lawn & Garden Consumables

6 Other Markets for Lawn & Garden

Consumables

7 Lawn & Garden Consumable

Sales by Application

8 Lawn & Turf Care Applications

for Consumables

9 Garden & Border Applications

for Consumables

10 Other Applications for Lawn & Garden

Consumables

11 Lawn & Garden Consumable

Sales by End User

12 Consumer/DIY Market for Lawn & Garden

Consumables

13 Professional Market for Lawn & Garden

Consumables

14 Lawn Care & Landscaping

Service Firm Market for

Lawn & Garden Consumables

15 Other Professional Markets for

Lawn & Garden Consumables

Regional Markets

1 Population by Region

2 Gross Domestic Product by Region

3 Regional Home Sales &

New Housing Trends

4 Lawn & Garden Consumable

Demand by Region

5 Northeast Demand for Lawn & Garden

Consumables

6 Midwest Demand for Lawn & Garden

Consumables

7 South Demand for Lawn & Garden

Consumables

8 West Demand for Lawn & Garden

Consumables

INDUSTRY STRUCTURE

1 US Lawn & Garden Consumable

Sales by Company, 2007

Cht US Lawn & Garden Consumable

Market Share, 2007

Cht Consumer Lawn & Garden Consumable

Market Share, 2007

Cht Professional Lawn & Garden Consumable

Market Share, 2007

Cht Consumer Lawn & Garden Product

Retail Sales by Distribution Outlet, 2007

2 Selected Acquisitions & Divestitures

3 Selected Cooperative Agreements