Chapter 1: Executive Summary
Market Definition
Men’s Grooming Sales Data Provided in Two Modes
Worldwide, $61.3 Billion Spent on Grooming Products Used by Men in 2009
Sales of Male-Specific Grooming Products at $19.7 Billion
Men’s Grooming Demand Withstands Recession Fairly Well

Table 1-1: Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

Global Men’s Grooming Market to Boost to $84.9 Billion by 2014

Table 1-2: Projected Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Country, 2009-2014 (In Billions)

Male-Specific Products to Climb to $28.0 Billion

Table 1-3: Projected Worldwide Retail Dollar Sales of Male-Specific Grooming Products, by Country, 2009-2014 (In Billions)

No Surprise - Shaving Items Dominate

Table 1-4: Share of Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Product Category, 2004-2009 (In Billions)

U.S., Japan, France, Germany Lead Sales of All Grooming Products Consumed by Men

Table 1-5: Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Country, 2004-2009 (In Billions)

Men Hold Up Over Half the Sky

Table 1-6: World Population, by Age and Gender, 2009

Billions of Men Striving to Be Middle-Class
The Male Ego: It Took 40 Years, But Now We Have the Marketing Keys

Convenience and Functionality
Humor: Make It Crude, Even Dirty, and You’ve Got a Classic Brand
Sex
Willingness to Spend on Branded Products
Universal Positionings
Use of the Wife’s/Girlfriend’s Beauty Products
Natural/Organic/Green/Fair Trade Concerns

Targeting Men of Developing Countries: The Plusses

Technology - Internet, Mobile, Tagging - Empowers Third World
Machismo Eroded by Connectivity
Individuals and Families vs. Clans and Tribes
Third World’s Doctors Drive Taxis in New York

Natural HBC Market Poised for International Expansion
Key Mergers and Acquisitions
P&G, Uni, Beiersdorf, Avon Among Top Grooming Marketers in World
China’s Men Are Largest of World’s Top 10 Grooming Markets

Table 1-7: Numbers of All Males (Men and Boys) in Top 11 National Markets for Men's Grooming Products, as of July 2009

Chapter 2: The Worldwide Men’s Grooming Market

Highlights

Introduction
Market Definition
Men’s Grooming Sales Data Provided in Two Modes
Glossary

ASEAN
Carbon Footprint
Cosmeceutical
Direct
Fair Trade
Green
Grooming Products
HBC
Market versus Category versus Segment
Mass Retail Channel(s)
NAFTA
Natural vs. Organic
Over the Counter (OTC)
Parapharmacies
Prestige and Pop Prestige
REACH
SKU
Specialty
Supermarket, Chain Drugstore, Mass Merchandiser
Sustainable (also, Renewable)

Methodology
Men’s Grooming Products
Five Categories
Bath Products
Deodorant
Haircare

Shampoo
Conditioner/Treatments
Styling Products
Haircolor
Other

Shaving Products

Shave Cream
Lotions/Balms
Disposable Razors/Shavers
Manual Razors/Shavers
Electric Razors/Shavers
Other

Skincare Products
Market Size and Growth
Worldwide, $61.3 Billion Spent on Grooming Products Used by Men in 2009
Sales of Male-Specific Grooming Products at $19.7 Billion
Men’s Grooming Demand Withstands Recession Fairly Well

Table 2-1: Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

Male-Specific Products Account for a Third of Men’s Grooming Dollars
No Surprise - Shaving Items Dominate

Table 2-2: Share of Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Product Category, 2004-2009 (In Billions)

Mass Retail the Top Channel for Men’s Grooming Products

Table 2-3: Share of Worldwide Retail Dollar Sales of Men's Grooming Products, by Retail Channel, 2009

U.S., Japan, France, Germany Lead Sales of All Grooming Products Consumed by Men

Table 2-4: Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Country, 2004-2009 (In Billions)

Same Four Countries Lead Sales of Male-Specific Grooming Products

Table 2-5: Worldwide Retail Dollar Sales of Male-Specific Grooming Products, by Country, 2004-2009 (In Billions)

Europe/U.K. Lead Sales by Region

Table 2-6: Share of Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, by Region, 2009 (In Billions)

Imports and Exports
Special Note on Foreign Trade Data
Wild Fluctuations from Year to Year Are Normal
Razor/Razor Blade Imports Climb to $368.2 Million in 2004-2008

Table 2-7: Value of U.S. Imports of Razors and Razor Blades, by Country Exporting, 2004-2008, and January 2009 Through June 2009

Razor/Razor Blade Exports Push to $368.7 Million

Table 2-8: Value of U.S. Exports of Razors and Razor Blades, by Country Importing, 2004-2008, and January Through June 2009

A Razor/Razor Blade Trade Surplus - Barely - in 2008

Table 2-9: Trade Balance for Value of U.S. Imports/Exports of Razors and Razor Blades, by Country, 2004-2008, and January Through June 2009

Imports of Toiletries Valued at $580.0 Million in 2008

Table 2-10: Value of U.S. Imports of Personal Care Preparations (Excluding Haircare and Skincare Products), by Country Exporting, 2004-2008, and January Through June 2009

Exports of Toiletries Valued at $926.4 Million in 2008

Table 2-11: Value of U.S. Exports of Personal Care Preparations (Excluding Haircare and Skincare Products), by Country Importing, 2004-2008, and January Through June 2009

Toiletries Trade: Surpluses for U.S., Across the Board

Table 2-12: Trade Balance for Value of U.S. Imports/Exports of Personal Care Preparations (Excluding Haircare and Skincare Products), by Country, 2004-2008, and January Through June 2009

Factors in Future Growth
Analysis Focuses on Cash, Class, Culture, and Contexts
Men Hold Up Over Half the Sky

Table 2-13: World Population, by Age and Gender, 2009

World Economic Downturn of 2008 to Last Until…? Recovery to Start Where…?
Billions of Men Striving to Be Middle-Class
The Male Ego: It Took 40 Years, But Now We Have the Marketing Keys

Convenience and Functionality
Humor: Make It Crude, Even Dirty, and You’ve Got a Classic Brand
Sex
Willingness to Spend on Branded Products
Universal Positionings
Use of the Wife’s/Girlfriend’s Beauty Products
Natural/Organic/Green/Fair Trade Concerns

What Comes After the Metrosexual? The übersexual! Retrosexual! Mr. Balance!

Mr. Balance in the Hip-Hop Sphere

Targeting Men of Developing Countries: The Plusses

Technology - Internet, Mobile, Tagging - Empowers Third World
Machismo Eroded by Connectivity
Individuals and Families vs. Clans and Tribes
Third World’s Doctors Drive Taxis in New York

Groups Favoring Use of Men’s Grooming Products Beyond the Basics
Natural HBC Market Poised for International Expansion
Products Pass Easily from One Premium HBC Channel to Another
Men’s Makeup Will Become a Viable Category
Skin Lighteners in Demand
Risk Factors
Projected Sales
Global Men’s Grooming Market to Boost to $84.9 Billion by 2014

Table 2-14: Projected Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, by Country, 2009-2014 (In Billions)

Male-Specific Products to Climb to $28.0 Billion

Table 2-15: Projected Worldwide Retail Dollar Sales of Male-Specific Grooming Products, by Country, 2009-2014 (In Billions)

Chapter 3: The Top Ten Men’s Grooming Markets

Highlights

The Global Overview
Every Country Holds Potential for Men’s Grooming Products
U.S. Rules Dollar Share of All Grooming Items Used by Men, With 23% in 2009

Table 3-1: Per-Country Share of Worldwide Retail Dollar Sales of All Grooming Products Consumed by Men, 2004-2009 (In Billions)

U.S. Also Rules Male-Specific Arena, With a 28% Share

Table 3-2: Per-Country Share of Worldwide Retail Dollar Sales of Male-Specific Grooming Products, 2004-2009 (In Billions)

Profiles of Top Men’s Grooming Countries Follow
No. 1: The United States
All Grooming Products Used by U.S. Men Valued at $14.1 Billion in 2009
U.S. Male-Specific Grooming Products Reach $5.6 Billion

Table 3-3: U.S. Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

A Difficult Market for Men’s Grooming, U.S. Finally Opens Up
No. 2: Japan
Japanese Men’s Grooming Market Reaches $6.3 Billion in 2009
Male-Specific Brands Break $3.0 Billion Mark

Table 3-4: Japan's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

Japanese Ingenuity, Feminization, Koizumi-ization Drive Sales
No. 3: France
All Grooming Items Used by French Men Valued at $4.6 Billion in 2009
French Male-Specific Grooming Market Reaches $1.6 Billion

Table 3-5: France's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

France at World’s Heart of Men’s Fashion, Skincare Industries
No. 4: Germany
All Grooming Products Used by German Men Valued at $4.5 Billion in 2009
German Male-Specific Grooming Market Reaches $1.5 Billion

Table 3-6: Germany's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

Natural/Organic, Status Brands Drive Grooming Sales in Germany
No. 5: Brazil
Brazilian Men’s Grooming Market Reaches $4.4 Billion in 2009
Brazilian Male-Specific HBC in Push to $1.4 Billion

Table 3-7: Brazil's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

Brazil the Style-Setter, and Prime Source of Exotic Ingredients
No. 5: China [rank sic]
Chinese Men’s Grooming Market Also Hits $4.4 Billion in 2009
Male-Specific Products Approach $1.0 Billion Mark

Table 3-8: China's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

China’s Westernization, Respect for Upscale HBC
No. 6: The United Kingdom
Grooming Products Used by Brits Valued at $4.3 Billion in 2009
British Male-Specific Grooming Market Reaches $1.5 Billion in 2009

Table 3-9: The United Kingdom's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

Plenty of Room for British Men to Experiment with New HBC
No. 7: Italy
Italian Men’s Grooming Market Reaches $3.6 Billion in 2009
Italian Male-Specific HBC in Climb to $1.0 Billion

Table 3-10: Italy's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

Growth Slows in Italy, But (Green) Potential Still Big
No. 8: Spain
Spanish Men’s Grooming Market Touches $3.1 Billion in 2009
Spain’s Male-Specific HBC Business Expands to $700 Million

Table 3-11: Spain's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

Spain Breaks Macho Mold
No. 9: Russia
Russian Men’s Grooming Market Reaches $2.9 Billion in 2009
Male-Specific HBC Grows to $645 Million

Table 3-12: Russia's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

Rising Incomes, Luxe and Green Trends, Drive Men’s Grooming
No. 10: India
Indian Men’s Grooming Market Reaches $2.0 Billion in 2009
Male-Specific Grooming Items Reach $820 Million

Table 3-13: India's Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

India a Youthful Nation, With Rising Middle Class
The Rest of the World (ROW)
Men’s Grooming Sales in ROW Climb to $7.1 Billion in 2009
Male-Specific Grooming in ROW Reaches $976.0 Million

Table 3-14: Rest of World's (ROW's) Retail Dollar Sales of All Grooming Products Consumed by Men, and of Male-Specific Grooming Products, 2004-2009 (In Billions)

ROW Hot Spots

Chapter 4: Insights and Opportunities

Highlights

Insights and Opportunities
How the Men’s Grooming Market Will Keep Rocking During Recession
Economic Power Already Shifting to Developing Countries
Recognize the Modernity of BRIC and Other Developing Nations
How to Impress a Male Consumer - Finally, We Know

Convenience/Multifunctionality
Broad Humor and Raunchy Sex
Culture-Specific Products and Packs

A Global Demand for Natural/Organic HBC
Pass the Manscara, Joe! Makeup for Men Is Here
Male-Specific Haircare Products Will Be Next Big Trend

Chapter 5: The Marketers

Highlights

The Marketers
Most Men’s Grooming Players Specialize in HBC
…But Diversified Marketers Dominate Rankings
Direct Sellers
Key Mergers and Acquisitions
Table of Marketers and Brands

Table 5-1: Selected Marketers of Men's Grooming Products, and Their Representative Brands, 2009

The Competitive Situation
News Flash! Predatory West and Patiently Suffering Developing World to Trade Positions!
P&G, Uni, Beiersdorf, Avon Among Top Grooming Marketers in World
Six Competitive Profiles Follow…
Competitive Profile: Avon Products, Inc
Net Sales Leap to $10.7 Billion in 2008
Latin America Loves Avon

Table 5-2: Share of Avon Products, Inc.'s Net Sales and Net Income, by Region, 2008

Outlook for 2009 Depends on Avon’s Holiday Season
Knocking on Doors Around the World: We Sell Grooming Aids — Plus Jobs!
Oh, Boy, It’s Fred, the Avon Man!
Competitive Profile: Beiersdorf AG
Sales at Record €6 Billion in 2008
Europe is Beiersdorf’s Stronghold
Outlook for 2009 Is Mixed
Blue-Chip Nivea the World’s Best-Selling Men’s Skincare Brand
Other Beiersdorf Brands Bolster Cachet of Nivea for Men
New Factory in Shanghai to Make Nivea Mightier in Far East
Competitive Profile: Kao Corporation
Net Sales of $13 Billion in Fiscal 2009
Kao Strongest at Home
Kao Upscales Beauty/Grooming Business, Aims to Conquer Asia, Then World
Other Kao Products
Competitive Profile: Lion Corporation
Net Sales of ¥338.2 Billion in 2008
Lion Most Active in Eight Countries, All in Far East
In Outlook for 2009, Lion Struggles
Manufacturer/Marketer Emphasizes Asia, Partners With Western Firms
Other Lion Consumer Brands
Competitive Profile: The Procter & Gamble Company
Net Sales Slip to $79.0 Billion in Fiscal 2009
Almost a Third of Sales Transacted in Developing Countries
P&G Has Planet’s Most Powerful Brand Portfolio
The King of Mass Takes Men’s Grooming into Prestige
The Art of Shaving and Zirh Added to Prestige Roster
Bye Mr. Lafley, Hello Mr. MacDonald: A Spiritual Shift
Competitive Profile: Unilever
Turnover of €40.5 Billion in 2008
Asia, Africa, Eastern Europe Jointly Account for Largest Share of Sales
Outlook for 2009: Turnover Stable in First Half…
A Value-Oriented Marketer With 13 Mega-Brands
Unilever’s Strengths in Men’s HBC: Axe Body Spray, Rexona Deodorant…
Uni and TIGI
Unilever Buys Some Sara Lee Personal Care Brands

Chapter 6: Global Product Trends
Special Note: Intros of Men’s Grooming Preparations Overlap Intros of Men’s Shaving Products

Why Total Counts Vary by Breakout
SKUs versus Reports

U.S., U.K., Canada Lead Intros of Men’s Grooming Preps

Table 6-1: Numbers of New Men's Grooming Preparations SKUs, by Country, September 6, 2007-September 6, 2009

P&G, Beiersdorf Are Most Prolific Introducers of Preps

Table 6-2: Numbers of New Men's Grooming Preparations SKUs, Worldwide by Company, September 6, 2007-September 6, 2009

“Men,” “Upscale,” “Natural” Are Most Common Tags on Preps’ Labels

Table 6-3: Numbers of New Men's Grooming Preparations Reports, Worldwide by Product Claims/Tags on Labels, September 6, 2007-September 6, 2009

Shaving Product Intros: U.S., Canada, Brazil Are Top Trio

Table 6-4: Numbers of New Men's Shaving Product SKUs, by Country, September 6, 2007-September 6, 2009

P&G, Beiersdorf Biggest Introducers of Shaving Products, Too

Table 6-5: Numbers of New Men's Shaving Product SKUs, Worldwide by Company, September 6, 2007-September 6, 2009

On Shaving Products, Too, Most Common Tags Are “Men,” “Upscale,” “Natural”

Table 6-6: Numbers of New Men's Shaving Product Reports, Worldwide by Product Claims/Tags on Labels, September 6, 2007-September 6, 2009

Many New Products Are Fast-Acting, Convenient, Multifunctional
Media Old and New
The Alternatives and the Viral
Global Ad Expenditure in Decline in 2009
Updating Traditional Media
Men’s Grooming Ads, Websites Use Crude Humor or Muscles-of-Steel Approach

The Spirit of Hai Karate Returns: We Can’t Fight Off All These Babes!
The Charming Man of Chocolate
“We All Have Doubts

Chapter 7: Distribution and Retail

Highlights

Distribution
U.S. Product Paths: Classic Four-Step, DSD, Rack-Jobbing, “Direct”
Marketers Must Take Proactive Role in Meeting EU’s REACH Requirements
In India, Foreign Retail Chains Must Convert to Wholesale
Philips Fine-Tunes Out-of-Pack Display
Retail Focuses and Retailer Profiles Follow
Retail Focus: Spas, Salons, and Shave Emporiums
Men’s Grooming Products Have Increased Sell-Through in Service Channels
Old Customs, New Customs Shape Retail/Service Outlets
Developments in Selected Countries

China
Japan
Russia
South Korea
The United Kingdom
The United States

Retail Focus: Mercury Group/TSUM
TSUM Has Sales of RUB9.8 Billion in 2008
Mercury a Luxe Goods Retailer, TSUM Its State-Owned Showpiece
TSUM Features Department Called Only for Men
Retailer Profile: Moët Hennessy-Louis Vuitton (LVMH)/Sephora
Revenue Climbed to €17.2 Billion in 2008
…But LVMH’s Resilience Gives Way to Struggle by Mid-2009
Gloomy Prospects for Luxe Goods, But Sephora’s Strong Worldwide
Sephora Steering HBC Industry to Focus on Men’s Grooming
Other LVMH Brands

Chapter 8: The Consumer

Highlights

About Men and Their Grooming Habits
China’s Men Are Largest of World’s Top 10 Grooming Markets

Table 8-1: Numbers of All Males (Men and Boys) in Top 11 National Markets for Men's Grooming Products, as of July 2009

Men of Spain, South Africa, Brazil Tend to Be Vainest
Men More Optimistic Than Women About U.S. Economy
U.S. Men Likelier Than Women to Buy Brands, Instead of Private Label
German Men Say They Buy Their Own HBC
BRIC Men Are the Most Aware of New Personal Care Products
Typical Grooming Regimens
Face Wash, Hairdressings World’s Most Popular Grooming Products
Deodorant Use: Men of Spain, South Africa, Brazil Have Highest Incidences
Goatees - Really?! - Are U.S. Men’s Favorite Facial Hair Style
U.S. Men Take on More of Household Shopping
The U.S. Men’s Grooming Product Consumer
About Simmons Data
…And How to Use Them
The Survey’s Overall Gauge
Marketing Regions Defined

Northeast
East Central
West Central
Southeast
Southwest
Pacific
Table 8-2: Projections of Numbers of U.S. Adult Males, by Demographic Factor, 2009 (In Thousands)

Hispanics May Be of Any Race

Table 8-3: Projection of U.S. Population, by Race and Gender, 2008-2020 (In Thousands)

The U.S. Male Consumer of Bath Products
Over 67.0 Million Men Use Body Wash
Youth, Affluence Are Skews in Body Wash Use

Table 8-4: Demographic Characteristics Most Favoring Use of Body Wash by Men, 2009 (Male Adults in Thousands)

Dove, Bath & Body Works Body Washes Most Popular with Men

Table 8-5: Men's Use of Body Wash, by Brand, 2009 (Male Adults in Thousands)

The U.S. Male Consumer of Deodorant
More Than 97.1 Million Men Use Deodorant
Only Office Workers Stand Out in Deodorant Use

Table 8-6: Demographic Characteristics Most Favoring Use of Deodorant by Men, 2009 (Male Adults in Thousands)

Old Spice, Speed Stick, Right Guard, Degree Deodorants Most Used by Men

Table 8-7: Men's Use of Deodorant, by Brand, 2009 (In Thousands of Adults; Recent 12 months)

The U.S. Male Consumer of Haircare Products
About 97.4 Million Men Use Shampoo; 31.0 Million Use Conditioner
Asian Race Only Pronounced Factor in Men’s Shampoo Use
Youth, Low Income Characterize Men Who Use Conditioner

Table 8-8: Demographic Characteristics Most Favoring Use of Shampoo and Conditioner by Men, 2009 (Male Adults in Thousands)

Men’s Preferred Shampoo Brands Are Head & Shoulders, Suave

Table 8-9: Men's Use of Shampoo, by Brand, 2009 (In Thousands of Adults; Recent 7 Days)

Men’s Conditioner Faves: Suave, Pantene, Head & Shoulders

Table 8-10: Men's Use of Conditioner, by Brand, 2009 (In Thousands of Adults; Recent 7 Days)

Over 26.5 Million Men Use Hairstyling Products
Styler Use Decreases with Age, Increases with Income

Table 8-11: Demographic Characteristics Most Favoring Use of Hairstyling Creams, Gels, and Lotions by Men, 2009 (Male Adults in Thousands)

Most Chosen Brands for Styling Are LA Looks and Suave

Table 8-12: Men's Use of Hairstyling Products, by Brand, 2009 (In Thousands of Adults)

Haircolor Used by 5.3 Million U.S. Men
Men and Haircolor: Middle Age, White-Collar Pros, Lower Income Mark Use

Table 8-13: Demographic Characteristics Most Favoring Use of Haircolor Products by Men, 2009 (Male Adults in Thousands)

The U.S. Male Consumer of Shaving Products
Almost 72.3 Million Men Use Shave Cream
Southwesterners, Salesmen, Solo Households Influential in Shave Cream Use

Table 8-14: Demographic Characteristics Most Favoring Use of Shave Cream by Men, 2009 (Male Adults in Thousands)

Gillette, Barbasol, Edge Are Most Popular Men’s Shave Creams

Table 8-15: Men's Use of Shave Cream, by Brand, 2009 (In Thousands of Adults)

More Than 40.7 Million Men Use Disposable Razors
Middle/Elder Age, Lower Income, Limited Education Favor Disposable Razor Use

Table 8-16: Demographic Characteristics Most Favoring Use of Disposable Razors by Men, 2009 (Male Adults in Thousands)

Disposable Razors: Gillette, Bic, Schick Most Widely Used by America’s Men

Table 8-17: Men's Use of Disposable Razors, by Brand, 2009 (In Thousands of Adults; Recent 12 Months)

Nearly 40.5 Million U.S. Men Use Electric Razors
Electric Razor Users Skew Older, Non-Affluent - But Affluent, Too

Table 8-18: Demographic Characteristics Most Favoring Use of Electric Razors by Men, 2009 (Male Adults in Thousands)

Philips Norelco the Most Popular Electric Razor with U.S. Men - By Far

Table 8-19: Men's Use of Electric Razors, by Brand, 2009 (In Thousands of Adults)

U.S. After-Shave Users Number 37.9 Million
After-Shave Use: Again, Boomers/Seniors, Low Income Featured

Table 8-20: Demographic Characteristics Most Favoring Use of After-Shave Lotion by Men, 2009 (Male Adults in Thousands)

Old Spice Wins After-Shave Popularity Race

Table 8-21: Men's Use of After-Shave Lotion, by Brand, 2009 (In Thousands of Adults)

The U.S. Male Consumer of Skincare Products
Men Who Moisturize Number 40.3 Million
Gen X, High and Low Incomes Stand Out

Table 8-22: Demographic Characteristics Most Favoring Use of Moisturizers by Men, 2009 (Male Adults in Thousands)

Men Who Moisturize Prefer Vaseline

Table 8-23: Men's Use of Moisturizers, by Brand, 2009 (In Thousands of Adults)

Close to 32.1 Million Men Use Suncare Products
Sunless Tanners Used by 503,000 American Men
White Race, Affluence Encourage Men’s Use of Suncare Products .292

Table 8-24: Demographic Characteristics Most Favoring Use of Suncare Products by Men, 2009 (Male Adults in Thousands)

Coppertone Still Men’s Favorite U.S. Suncare Brand

Table 8-25: Men's Use of Suncare Products, by Brand, 2009 (In Thousands of Adults)

Facial Cleansers Used by 20 Million Men
Youth, Middle Age, Affluence Favor Facial Cleanser Use by Men

Table 8-26: Demographic Characteristics Most Favoring Use of Facial Cleansers/Medicated Products/Toners, Etc., by Men, 2009 (Male Adults in Thousands)

Neutrogena Facial Cleansers Are Tops with U.S. Men

Table 8-27: Men's Use of Facial Cleansers, Medicated Skincare Products, and Toners, Etc., by Brand, 2009 (In Thousands of Adults)