Roofing Materials in the U.S.  

Roofing Materials in the U.S.  

• Asphalt Shingle & Coating Materials
  
  
• Sheet Metal Roofing (figures also include metal roof drainage equipment)
  
  
• Precast Concrete Roof Units (figures also include concrete joists and beams, and floor units)
  
  
• Single-Ply Rubber Membrane Roofing
  
  
• Ceramic/Clay & Slate Roofing Tile (figures also architectural terra cotta, drain tile, flue tile, conduit, but does not include clay refractories)
  
  
• Wood Shingles & Shakes
  
  

Table of Contents:

Chapter 1: Executive Summary

Scope of the Report

Methodology

Roofing Products Market Size and Growth

Roofing Market Nears $10.9 Billion

Figure 1-1: U.S. Roofing Products’ Value of Apparent Consumption, 1999-2008 (in billions of dollars)

U.S. Roofing Products Market Size and Growth by Category

Asphalt, Metal Make up 91% of U.S. Roofing Products Market

Rubber and Concrete Capture More Than 5%

Table 1-1: U.S. Roofing Products’ Value of Apparent Consumption by Category, 1999-2008 (in millions of dollars)

Wood and Clay Grab at Least 3%

Figure 1-2: Share of U.S. Roofing Products’ Value of Apparent Consumption by Category, 2008 (percent)

Forecast

Market to Reach $11.8 Billion by 2013

Figure 1-3: U.S. Roofing Products’ Value of Apparent Consumption Forecast, 2008-2013 (in billions of dollars)

Economic, Price Index and Housing Trends

Real GDP Growth Projected at Negative 1.0% for 2009

Inflation Rears Its Ugly Head

Figure 1-4: Percentage Changes in U.S. Current-Dollar GDP, Real GDP and the GDP Price Index, 2001-2009 (percent)

The Economy and Roofing Products

The Increased Cost of Asphalt in 2008

Roofing Price Index Vaults Higher

Figure 1-5: Year-over-Year Percentage Change in Asphalt Paving Mixture & Block Manufacturing Producer Price Index and the Asphalt Shingle & Coating Materials Manufacturing Producer Price Index, 1999-2008 (percent)

Prices Through the Roof in 2008

Figure 1-6: Year-over-Year Percentage Change in Asphalt Roofing Product Manufacturing Producer Price Indexes: Roofing Asphalts & Pitches, Coatings, and Cements; Prepared Asphalt & Tar Roofing & Siding Products, 1999-2008 (percent)

Metal & Wood Price Increases More Modest

Figure 1-7: Year-over-Year Percentage Change in Other Roofing Product Manufacturing Producer Price Indexes: Wood Ties, Siding, Shingles, and Shakes and Contract Sawing of Logs Owned by Others & Sheet Metal Roofing and Roof Drainage Equipment, 1999-2008 (percent)

Clay & Concrete

Figure 1-8: Year-over-Year Percentage Change in Other Roofing Product Manufacturing Producer Price Indexes: All Other Structural Clay Products, Except Clay Refractories; Precast Concrete Slabs and Tile, Roof and Floor Units, 1999-2008 (percent)

Total Residential Investment and Rates

Figure 1-9: Comparison of Total Residential Investment, Residential Improvement Spending, Average 30-Year Mortgage Rate and Average Prime Rate, 1990-2008, Quarterly (in billions of dollars and percent)

Building Permits by Region Drop Off

Residential Markets Head South

Style, Efficiency and Endurance Product Trends

Green Influencing Innovation

Will Green Survive a Slowdown?

Design and Efficiency Drive Product Development

Asphalt Ubiquity Threatened

A Move to Cool Roofs

Metal Resists Elements, Extends Life

Photovoltaic/Solar Technologies Heat Up

Green Roof Systems—A Dramatic Alternative

Market Outreach

Overview: Diverse and Fragmented Marketplace

Internet Becomes More Important in Recession

Enabling Design Technology

Trade Shows

Product Placement Works in Reality

Warranties

Company Ethics Important to Customers

Partnering To Grow Business

End User Market Trends

Non-Residential Spending

Figure 1-10: Total Non-Residential Construction Spending and Percent of Total Construction Spending, 2002-2008 (in billions of dollars)

Residential Spending

Figure 1-11: Total Residential Construction Spending and Percent of Total Construction Spending, 2002-2008 (in billions of dollars)

Roofing Replacement, Maintenance & Repair Spending

Figure 1-12: Total U.S. Roofing Replacement, Maintenance & Repair Spending and Percent of Total Private Residential Improvement Spending, 2002-2008 (in billions of dollars)

Roofing Contractor Revenue

Figure 1-13: Total Roofing Contractor Revenues and Percent of Total Construction Spending, 2002-2008 (in billions of dollars)

A Look at Consumer Roofing Activity

Table 1-2: Household Penetration Rates for Selected Home Improvement Activity, 2004-2008 (percent)

Demographic Characteristics of Roofing Purchasers

Chapter 2: The Market

Scope of the Report

Methodology

Product Definitions

Roof Components

Shingles

Underlayment

Decking/Sheathing

Single-Ply Roofing

Hip

Ridge

Slope

Types Of Roofing Products

Asphalt Shingles

Sheet Metal Roofs

Tile Roofs

Cool Roofs

Table 2-1: Comparison of Steep Slope Roofing by Material

Felt

Built Up Roofing (BUR)

Base Sheet

Cap Sheet

Roll Roofing

Ethylene Propylene Diene Monomer (EPDM)

Bitumen

Modified Bitumen

Atactic Polypropylene (APP)

Styrene Butadiene Styrene (SBS)

Self-Adhering Membrane

Roof Coatings

Roofing Products Market Size and Growth

Roofing Market Nears $10.9 Billion

Figure 2-1: U.S. Roofing Products’ Value of Apparent Consumption, 1999-2008 (in billions of dollars)

Table 2-2: U.S. Roofing Products’ Value of Apparent Consumption and Year-over-Year Percentage Change, 1999-2008 (in millions of dollars)

U.S. Roofing Products Market Size and Growth by Category

Asphalt, Metal Make up 91% of U.S. Roofing Products Market

Rubber and Concrete Capture More Than 5%

Table 2-3: U.S. Roofing Products’ Value of Apparent Consumption by Category, 1999-2008 (in millions of dollars)

Wood and Clay Grab at Least 3%

Figure 2-2: Share of U.S. Roofing Products’ Value of Apparent Consumption by Category, 2008 (percent)

Asphalt Roofing Products Category Focus

Asphalt Roofing Market Grows

Figure 2-3: U.S. Asphalt Shingle and Coating Materials Apparent Consumption and Percent of Total U.S. Roofing Products’ Market, 1999-2008 (in billions of dollars)

Table 2-4: U.S. Asphalt Shingle and Coating Materials Apparent Consumption and Year-over-Year Percentage Changes, 1999-2008 (in billions of dollars)

Asphalt Shingle & Coating Materials Quantity and Price

Figure 2-4: Estimated U.S. Asphalt Shingle and Coating Materials Apparent Consumption by Quantity and Average Price per Metric Ton, 1999-2008 (in millions of metric tons)

Table 2-5: Estimated U.S. Asphalt Shingle and Coating Materials Apparent Consumption by Quantity and Average Price per Metric Ton, and Yearover- Year Percentage Changes, 1999-2008 (in thousand metric tons)

Market Growth by Segment

Table 2-6: U.S. Asphalt Shingle & Coating Materials Shipments by Segment, 1999-2008 (in millions of dollars)

Figure 2-5: Share of U.S. Asphalt Shingle & Coating Materials Shipments by Segment, 2008 (percent)

Components of Trade

Table 2-7: U.S. Asphalt Shingle & Coating Materials Value of Components of Trade, 1999-2008 (in millions of dollars)

Net Shipment Value, Quantity and Price

Figure 2-6: U.S. Asphalt Shingle & Coating Materials Net Shipment Value (Shipments Less Exports) and Percent of U.S. Apparent Consumption, 1999-2008 (in billions of dollars)

Table 2-8: U.S. Asphalt Shingle & Coating Materials Net Shipment Value (Shipments Less Exports) and Year-over-Year Percentage Changes, 1999-2008 (in billions of dollars)

Figure 2-7: U.S. Asphalt Paving Mixtures Net Shipments (Shipments Less Exports) by Quantity and Average Net Shipment Prices per Metric Ton, 1999-2008 (in millions metric tons)

Table 2-9: U.S. Asphalt Paving Mixtures Net Shipments (Shipments Less Exports) by Quantity, Average Net Shipment Prices per Metric Ton, and Year-over-Year Percentage Changes, 1999-2008 (in millions metric tons) .

Import Value, Quantity and Prices

Figure 2-8: U.S. Asphalt Shingle & Coating Materials Import Value and Percent of U.S. Apparent Consumption, 1999-2008 (in millions of dollars) .

Table 2-10: U.S. Asphalt Shingle & Coating Materials Imports Value and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars)

Figure 2-9: U.S. Asphalt Shingle & Coating Materials Imports by Quantity and Average Import Prices per Metric Ton, 1999-2008 (in thousand metric tons)

Table 2-11: U.S. Asphalt Shingle & Coating Materials Imports by Quantity, Average Import Prices per Metric Ton, and Year-over-Year Percentage Changes, 1999-2008 (in thousand metric tons)

Export Value, Quantity and Prices

Figure 2-10: U.S. Asphalt Shingle & Coating Materials Value of Exports and Percent of Total U.S. Shipment Value, 1999-2008 (in millions of dollars)

Table 2-12: U.S. Asphalt Shingle & Coating Materials Exports and Yearover- Year percentage Changes, 1999-2008 (in millions of dollars)

Figure 2-11: U.S. Asphalt Shingle & Coating Materials Exports by Quantity and Average Export Prices per Metric Ton, 1999-2008 (in thousand metric tons)

Table 2-13: U.S. Asphalt Shingle & Coating Materials Exports by Quantity, Average Export Prices per Metric Ton, and Year-over-Year Percentage Changes, 1999-2008 (in thousand metric tons)

Metal Roofing Products Category Focus

Metal Roofing Products Hold Steady

Figure 2-12: U.S. Sheet Metal Roofing Apparent Consumption and Percent of Total U.S. Roofing Products’ Market, 1999-2008 (in billions of dollars)

Table 2-14: U.S. Sheet Metal Roofing Apparent Consumption and Yearover- Year Percentage Changes, 1999-2008 (in billions of dollars)

Sheet Metal Roofing Quantity and Price

Figure 2-13: Estimated U.S. Sheet Metal Roofing Apparent Consumption by Quantity and Average Price per Kilogram, 1999-2008 (in millions of kilograms)

Table 2-15: Estimated U.S. Sheet Metal Roofing Apparent Consumption by Quantity and Average Price per Kilogram, and Year-over-Year Percentage Changes, 1999-2008 (in millions kilograms)

Components of Trade

Table 2-16: U.S. Asphalt Shingle & Coating Materials Value of Components of Trade, 1999-2008 (in millions of dollars)

Net Shipment Value, Quantity and Price

Figure 2-14: U.S. Sheet Metal Roofing Net Shipment Value (Shipments Less Exports) and Percent of U.S. Apparent Consumption, 1999-2008 (in billions of dollars)

Table 2-17: U.S. Sheet Metal Roofing Net Shipment Value (Shipments Less Exports) and Year-over-Year Percentage Changes, 1999-2008 (in billions of dollars)

Figure 2-15: U.S. Sheet Metal Roofing Net Shipments (Shipments Less Exports) by Quantity and Average Net Shipment Prices per Kilogram, 1999-2008 (in millions Kilograms)

Table 2-18: U.S. Sheet Metal Roofing Net Shipments (Shipments Less Exports) by Quantity, Average Net Shipment Prices per Kilogram, and Year-over-Year Percentage Changes, 1999-2008 (in millions Kilograms)

Import Value, Quantity and Prices

Figure 2-16: U.S. Sheet Metal Roofing Import Value and Percent of U.S. Apparent Consumption 1999-2008, (in millions of dollars)

Table 2-19: U.S. Sheet Metal Roofing Imports Value and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars)

Figure 2-17: U.S. Sheet Metal Roofing Imports by Quantity and Average Import Prices per Kilogram, 1999-2008 (in million Kilograms)

Table 2-20: U.S. Sheet Metal Roofing Imports by Quantity, Average Import Prices per Kilogram, and Year-over-Year Percentage Changes, 1999-200 (in million kilograms)

Export Value, Quantity and Prices

Figure 2-18: U.S. Sheet Metal Roofing Value of Exports and Percent of Total U.S. Shipment Value, 1999-2008 (in millions of dollars)

Table 2-21: U.S. Sheet Metal Roofing Exports and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars)

Figure 2-19: U.S. Sheet Metal Roofing Exports by Quantity and Average Export Prices per Kilogram, 1999-2008 (in millions kilograms)

Table 2-22: U.S. Sheet Metal Roofing Exports by Quantity, Average Export Prices per Kilogram, and Year-over-Year Percentage Changes, 1999-2008 (in million kilograms)

Other Roofing Categories: Selected Data

Concrete Roofing Units Down Sharply

Figure 2-20: U.S. Precast Concrete Roof Units’ Apparent Consumption and Percent of Total U.S. Roofing Products’ Market, 1999-2008 (in millions of dollars)

Table 2-23: U.S. Precast Concrete Roof Units’ Apparent Consumption and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars)

Components of Trade

Table 2-24: U.S. Precast Concrete Roof Units’ Value of Components of Trade, 1999-2008 (in millions of dollars)

Ceramic/Clay Tile Skids

Figure 2-21: U.S. Ceramic/Clay Tile Roofing Products’ Apparent Consumption and Percent of Total U.S. Roofing Products’ Market, 1999-2008 (in billions of dollars)

Table 2-25: U.S. Ceramic/Clay Tile Roofing Products’ Apparent Consumption and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars)

Components of Trade

Table 2-26: U.S. Ceramic/Clay Tile Roofing Products’ Value of Components of Trade, 1999-2008 (in millions of dollars)

Slate Tile

Figure 2-22: U.S. Slate Roofing Tile Value of Imports and Exports, 1999-2008 (in millions of dollars)

Table 2-27: U.S. Slate Roofing Tile Value of Imports and Exports and Yearover- Year Percentage Changes, 1999-2008 (in millions of dollars)

Wood Shingles & Shakes

Figure 2-23: U.S. Wood Shingle & Shake Value of Imports and Exports, 1999-2008 (in millions of dollars)

Table 2-28: U.S. Wood Shingle & Shake Value of Imports and Exports and Year-over-Year Percentage Changes, 1999-2008 (in millions of dollars)

Forecast

Market to Reach $11.8 Billion by 2013

Figure 2-24: U.S. Roofing Products’ Value of Apparent Consumption Forecast, 2008-2013 (in billions of dollars)

Maintenance & Repair and Remodel Market Demand

New Home Construction Market Demand

Commercial & Industrial Demand

Product Segment Forecast

Table 2-29: U.S. Roofing Products’ Value of Apparent Consumption Forecast by Category, 2008-2013 (in millions of dollars)

Chapter 3: Competitive Overview

Competitors

Figure 3-1: Estimated Share of U.S. Roofing Products Manufacturing by Manufacturer, 2008 (percent)

GAF Materials Leads

Owens Corning in Top Four

Boral USA, Metals USA Capture Two Percent

Other Major Players

CertainTeed

Overview

Performance

Figure 3-2: Total CertainTeed North America Net Sales, 2004-2008 (in million of dollars)

Table 3-1: Total CertainTeed North America Net Sales and Year-over-Year Percentage Changes, 2004-2008 (in billions of dollars)

Product Portfolio

Firestone Building Products, Bridgestone Corporation

Overview

Performance

Figure 3-3: Total Bridgestone Diversified Products Net Sales, 2004-2008 (in billions of dollars)

Table 3-2: Total Bridgestone Diversified Products Net Sales and Year-over- Year Percentage Changes, 2004-2008 (in billions of dollars)

Product Portfolio

GAF Materials

Overview

Performance

Figure 3-4: Total GAF Materials and Elk Roofing Net Sales, 2004-2008 (in millions of dollars)

Table 3-3: Total GAF Materials Net Sales and Year-over-Year Percentage Changes, 2004-2008 (in billion of dollars)

Figure 3-5: Estimated Share of U.S. GAF Materials Net Sales by Segment, 2008 (percent)

Figure 3-6: Total GAF Materials Roofing Net Sales by End Market, 2004-2008 (in millions of dollars)

Table 3-4: Total GAF Materials Net Sales and Year-over-Year Percentage Changes, 2004-2008 (in millions of dollars)

Figure 3-7: Estimated Share of GAF Materials Roofing Products’ Net Sales by End Market, 2008 (percent)

Product Portfolio

Johns Manville Corporation

Overview

Performance

Product Portfolio

Metals USA Holdings Corp

Overview

Performance

Figure 3-8: Total Metals USA Net Sales by Segment: Building Products and All Other, 2004-2008 (in millions of dollars)

Table 3-5: Total Metals USA Net Sales by Segment and Year-over-Year Percentage Changes, 2004-2008 (in millions of dollars)

Figure 3-9: Share of Metals USA Net Sales by Segment, 2008 (percent)

Product Portfolio

Owens Corning

Overview

Performance

Figure 3-10: Total Owens Corning Net Sales by Segment: Roofing and Asphalt and All Other, 2004-2008 (in millions of dollars)

Table 3-6: Total Owens Corning Net Sales by Segment and Year-over-Year Percentage Changes, 2004-2008 (in millions of dollars)

Figure 3-11: Estimated Share of Owens Corning Net Sales by Segment, 2008 (percent)

Figure 3-12: Share of Owens Corning Asphalt & Roofing Products’ Net Sales by End Market, 2008 (percent)

Product Portfolio

TAMKO Building Products, Inc.

Overview

Performance

Product Portfolio

U.S. Tile and MonierLifetile (Boral USA)

Overview

U.S. Tile

MonierLifetile

Performance

Figure 3-13: Total Boral USA Net Sales by Segment: Roofing and All Other, 2004-2008 (in millions of dollars)

Table 3-7: Total Boral USA Net Sales by Segment and Year-over-Year Percentage Changes, 2004-2008 (in millions of dollars)

Figure 3-14: Estimated Share of Boral USA Net Sales by Segment, 2008 (percent)

Figure 3-15: Total Boral USA Roofing Product Net Sales by Material: Concrete and Clay, 2004-2008 (in millions of dollars)

Table 3-8: Total Boral USA Roofing Product Net Sales by Material: Concrete and Clay, and Year-over-Year Percentage Changes, 2004-2008 (in millions of dollars)

Figure 3-16: Share of Boral USA Net Sales by Material, 2008 (percent)

Product Portfolio

Chapter 4: Economic, Price Index and Housing Trends

Economic Crisis Peaks

Real GDP Growth Projected at Negative 1.0% for 2009

Figure 4-1: U.S. Current-Dollar GDP vs. Real GDP, 2000-2009 (in trillions of dollars)

Inflation Rears Its Ugly Head

Figure 4-2: Percentage Changes in U.S. Current-Dollar GDP, Real GDP and the GDP Price Index, 2001-2009 (percent)

Economic Future Uncertain

Contraction Likely for 2009

The Economy and Roofing Products

The Increased Cost of Asphalt in 2008

Figure 4-3: Asphalt Paving Mixture & Block Manufacturing Producer Price Index and the Asphalt Shingle & Coating Materials Manufacturing Producer Price Index, 1999-2008 (index)

Roofing Price Index Vaults Higher

Figure 4-4: Year-over-Year Percentage Change in Asphalt Paving Mixture & Block Manufacturing Producer Price Index and the Asphalt Shingle & Coating Materials Manufacturing Producer Price Index, 1999-2008 (percent)

Prices Through the Roof in 2008

Figure 4-5: Asphalt Roofing Product Manufacturing Producer Price Indexes: Roofing Asphalts & Pitches, Coatings, and Cements; Prepared Asphalt & Tar Roofing & Siding Products, 1999-2008 (index)

Figure 4-6: Year-over-Year Percentage Change in Asphalt Roofing Product Manufacturing Producer Price Indexes: Roofing Asphalts & Pitches, Coatings, and Cements; Prepared Asphalt & Tar Roofing & Siding Products, 1999-2008 (percent)

What’s Behind Asphalt Price Spikes: Crude Up 43%

igure 4-7: Crude Petroleum Price Indexes: Domestic Production and Imports, 1999-2008 (index)

Figure 4-8: Year-over-Year Percentage Change in Crude Petroleum Price Indexes: Domestic Production and Imports, 1999-2008 (percent)

Metal & Wood Price Increases More Modest

Figure 4-9: Other Roofing Product Manufacturing Producer Price Indexes: Wood Ties, Siding, Shingles, and Shakes and Contract Sawing of Logs Owned by Others & Sheet Metal Roofing and Roof Drainage Equipment, 1999-2008 (index)

Figure 4-10: Year-over-Year Percentage Change in Other Roofing Product Manufacturing Producer Price Indexes: Wood Ties, Siding, Shingles, and Shakes and Contract Sawing of Logs Owned by Others & Sheet Metal Roofing and Roof Drainage Equipment, 1999-2008 (percent)

Clay & Concrete

Figure 4-11: Other Roofing Product Manufacturing Producer Price Indexes: All Other Structural Clay Products, Except Clay Refractories; Precast Concrete Slabs and Tile, Roof and Floor Units, 1999-2008 (index)

Figure 4-12: Year-over-Year Percentage Change in Other Roofing Product Manufacturing Producer Price Indexes: All Other Structural Clay Products, Except Clay Refractories; Precast Concrete Slabs and Tile, Roof and Floor Units, 1999-2008 (percent)

Housing Market Trends

Total Residential Investment and Rates

Figure 4-13: Comparison of Total Residential Investment, Residential Improvement Spending, Average 30-Year Mortgage Rate and Average Prime Rate, 1990-2008, Quarterly (in billions of dollars and percent)

Building Permits by Region Drop Off

Figure 4-14: U.S. New Housing Units Authorized by Building Permits, January 1998-April 2008 (in thousands of units)

Residential Markets Head South

New Home Sales

Figure 4-15: Seasonally Adjusted Annual Rate of U.S. New Single-Family Home Sales by Region, January 1998-May 2008 (in thousands of units).

Historical Context

Figure 4-16: Annual U.S. New Home Sales by Region, 1963-2007 (in thousands of units)

Existing Home Sales

Figure 4-17: Annual U.S. Existing Single Family Home Sales by Region, 1997-2007 (in thousands of units)

Pending Home Sales

Figure 4-18: U.S. Pending Home Sales Index by Region, 2004-2006, January 2007-May 2008

Chapter 5: Style, Efficiency and Endurance Product Trends………

Greener Design Options to Fit Every Need

Green Influencing Innovation

Legislating Green

Room for Growth

Table 5-1: U.S. Residential and Commercial Buildings Total Primary Energy Consumption (Quadrillion BTU and Percent of Total), 1980-2030 .

Manufacturers Offer “Cool” Products

Will Green Survive a Slowdown?

Green Building to Go Mainstream

Accelerated Growth

Construction Clients Driving Growth

Design and Efficiency Drive Product Development

Asphalt Ubiquitous but Not the Future

A Move to Cool Roofs

Cool Efficacy

Efficiently and Environmentally Cool

Metal: Points for Eco-Friendly, Endurance, Efficiency and Style

Metal Resists Elements, Extends Life

Metal Is Cool Too

Metal’s Versatility

Photovoltaic/Solar Technologies Heat Up

Not Yet Mainstream, but Industry Sunny with Optimism

Thin Film Laminate Option

Ceramic Solar Tiles

Peel and Stick May Hold the Key

Nanotechnology: The Next Wave of Solar

Green Roof Systems—A Dramatic Alternative

It’s Not Easy (or Cheap!) Being Green

High Maintenance

Despite Hurdles, Green Roofs Are Growing

Cities May Find the Greatest Benefit

Table 5-2: Top Ten Green Roof Cities in the U.S., Square Footage Implemented, 2007

USGBC and the LEED Green Ratings

LEED a Leader

LEED Credit Categories

Table 5-3: LEED for New Construction - Credits by Category

As Maintenance Industry Develops, Adoption of New Products Will Increase

Weather Anomalies Mean Opportunity

Roof Performance Standards More Important Than Ever

Wind Resistance Ratings

Impact Resistance Ratings

Fire Resistance Ratings

Chapter 6: Market Outreach

Overview: Diverse and Fragmented Marketplace

Magazines and Websites Still More Effective Than TV

Targeted End-User Marketing

Drive Consumers to Corporate Website

Up for Debate

Enabling Design Technology

Trade Shows

Product Placement Works in Reality

Warranties

Already Doing the Green Thing

Company Ethics Important to Customers

Partnering To Grow Business

Building Relationships With Contractors

Chapter 7: End User Markets

Total Construction Spending Declines

Figure 7-1: Total U.S. Construction Spending, 2002-2008 (in billions of dollars)

Table 7-1: Total U.S. Construction Spending and Year-over-Year Percent Change, 2002-2008 (in billions of dollars)

Non-Residential Spending

Figure 7-2: Total Non-Residential Construction Spending and Percent of Total Construction Spending, 2002-2008 (in billions of dollars)

Table 7-2 :Total U.S. Non-Residential Construction Spending and Yearover- Year Percent Change, 2002-2008 (in billions of dollars)

Residential Spending

Figure 7-3: Total Residential Construction Spending and Percent of Total Construction Spending, 2002-2008 (in billions of dollars)

Table 7-3: Total U.S. Residential Construction Spending and Year-over- Year Percent Change, 2002-2008 (in billions of dollars)

Residential Improvements

Figure 7-4: Total U.S. Private Residential Improvement Spending and Percent of Total Residential Construction Spending, 2002-2008 (in billions of dollars)

Table 7-4: Total U.S. Private Residential Improvement Spending and Yearover- Year Percent Change, 2002-2008 (in billions of dollars)

Roofing Replacement, Maintenance & Repair Spending

Figure 7-5: Total U.S. Roofing Replacement, Maintenance & Repair Spending and Percent of Total Private Residential Improvement Spending, 2002-2008 (in billions of dollars)

Table 7-5: Total U.S. Roofing Replacement, Maintenance & Repair Spending and Year-over-Year Percent Change, 2002-2008 (in billions of dollars)

Roofing Contractor Revenue

Figure 7-6: Total Roofing Contractor Revenues and Percent of Total Construction Spending, 2002-2008 (in billions of dollars)

Table 7-6: Total Roofing Contractor Revenues and Year-over-Year Percent Change, 2002-2008 (in billions of dollars)

A Look at Consumer Roofing Activity

Note on Simmons Market Research Bureau Consumer Data

Home Improvements Penetration by Category

Table 7-7: Household Penetration Rates for Selected Home Improvement Activity, 2004-2008 (percent)

Demographic Characteristics of Roofing Purchasers

Baby Boomers Age in Place

Opportunities in Alternative Demographics

Table 7-8: Demographic Indicators for Households Who Bought Roofing in the Last 12 Months, Spring 2008 (index)

Household Expenditure on Roofing

Table 7-9: Percentage of Households Who Spent on Roofing, by Spending Range, 2004-2008 (percent)

DIY vs. Service-Supplied Roofing Work

Table 7-10: Percentage of Households Who Installed Roof Themselves versus Hired an Outside Service, 2004-2008 (percent)

Will DIY Roofing Surge in Down Economy?

Appendix: Selected Manufacturer Address

Custom Research :

Product Id : 106618