Satisfying your customer is a zero-error-tolerance deal. If you donít satisfy them, they wonít stay. And once you learn how to put them first you have repeat customers, customers who, at times, might even be forgiving when something goes wrong. So learning how to put customers first is definitely something worth spending time and effort on. This book is actually a ready-reckoner featuring 225 tips which you can open on any page to learn something useful.