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Mumbai,
13th
November, 2006:
The November edition of the briefing on “Sponsorship in the
Drinks Industry” by Bharat Book Bureau mainly covers how the
drinks sponsorship has risen in recent years as a marketing
medium.
Sponsorship as a marketing tool has changed dramatically in
recent years as companies have realized that associations
with prominent events could lend visibility and credibility
to their respective brands.
It plays a major role in today’s world as we can see the
brand logos on the overalls of the driver in a car racing
championship, a football or a cricket match etc.
Sponsorship’s add to a company’s brand value and are
complementary and useful to the marketing mix.
The November issue also discusses the corporate social
responsibility issues which have intensified in the recent
years. It also includes the case studies of the current
drinks sponsorships undertaken by the major spirits, beer
and wine brands like Diageo, Foster’s Group, SABMiller, Rémy
Cointreau, Brown-Forman etc.
For more
information visit :
http://www.bharatbook.com/bookdetail.asp?bookid=24217&publisher=
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