Generator Sales Market by Type (Diesel And Gas), by Power Rating (Below 100 kVA, 100-350 kVA, 350-1000 kVA, Above 1000 Kva), by Application (Standby, Prime Or Continuous Power, Peak Shaving), by End User (Industrial, Commercial, and Residential), & by Region - Global Forecast to 2020

 Published On: Feb, 2016 |    No of Pages: 166 |  Published By: MarketsandMarkets | Format: PDF
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Growing demand for power is expected to drive the generator sales market at 5.85%

The generator sales market is projected to reach USD 23.36 billion by 2020, at a CAGR of 5.85% from 2015 to 2020. Increasing demand for reliable and continuous power would be the major factor driving this market. Developing countries are attracting foreign investors to invest in their country to support industrial growth. Meanwhile, developed countries are investing to upgrade backup and emergency power generators to cleaner ones. These investments in the power generation sector, commercial establishments, industries, transportation sector, real estate, and others are expected to create demand for power generators in the market.

Industrial end user and gas generators among the markets with highest growth in the generator sales market

Globally, industrial end-use segment is projected to grow at the highest rate from 2015 to 2020. It is supported by growth of manufacturing industries such as chemicals & petrochemicals, automobiles, electrical & electronics equipment and others in developing countries such as Brazil, India, China, Saudi Arabia, and others. In terms of the market by type, gas generators are estimated to lead the generator sales market in terms of growth. Sale of gas generators is quickly picking up pace as it is more environment-friendly as compared to diesel generators. Gas generators are also cost-effective, an added advantage over diesel generators.

Asia-Pacific to lead the global generator sales market in terms of growth rate

Among regions, Asia-Pacific consists of two of the world’s fastest growing countries, China and India. These countries are not only growing at a very high rate, but have also come up with favorable policies for the growth of industries and commercial sectors. The real estate market is also growing at a decent pace in both the countries. These factors have led to a strong demand for generators in both the countries. Both these countries together are estimated to contribute more than 60% to the Asia-Pacific generator sales market for 2015. This has led the Asia-Pacific generator sales market with the fastest growth rate as well as maximum market share among all other regions from 2015 to 2020. Asia Pacific is expected to be followed by the Middle East & Africa in terms of growth rate during the forecast period.

The data have been collected through several primary and secondary sources. A comprehensive discussion guide was sent to several experts in the field of generator sales for the verification of the market findings.

• By Company Type: Tier 1- 40%, Tier 2- 35%, and Tier 3- 25%
• By Designation: C Level- 20%, Managerial Level- 40%, and Others*- 40%
• By Region: Asia-Pacific- 40%, Europe- 20%, North America- 15%, MEA-10%, RoW- 15%
• Note: *Others include sales managers, marketing managers, and product managers
• The tier of the companies has been defined on the basis of their total revenue, as of 2013: Tier 1 = >USD 10 billion, Tier 2 = USD 1 billion to USD 10 billion, and Tier 3

Companies Profiled:

Kohler Co. (U.S.), Mitsubishi Heavy Industries, Ltd. (Japan), Himoinsa S.L. (Spain), Caterpillar Inc. (U.S.), MTU Onsite Energy (Germany), Cummins Inc. (U.S.), Generac Holdings Inc. (U.S.), Wartsila Corporation (Finland), Yanmar Co. Ltd. (Japan), Kirlosker Electric Company Ltd. (India), Wracker Neuson (Germany), Briggs & Stratton Corporation (U.S.), and MQ Power Corporation (U.S.). 

Reasons to buy the report: From an insight perspective, this research report has focused on various levels of analysis—industry analysis (industry trends, and Porter’s analysis), market share analysis of top players, supply chain analysis, and company profiles, which together comprise and discuss the basic views on the competitive landscape, usage patterns, emerging- and high-growth segments of the generator sales market, high-growth countries and their respective regulatory policies, government initiatives, drivers, restraints, and opportunities.

The report will enrich both established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn will help the firms in garnering a greater market share. Firms purchasing the report could use any one or combination of the below mentioned five strategies (market penetration, product development/innovation, market development, market diversification, and competitive assessment) for strengthening their market share.

The report provides insights on the following pointers:

Product Analysis and Development: Detailed insights on upcoming technologies, research and development activities, and new product launches in the generator sales market. Usage pattern/ penetration rate (in-depth trend analysis) of generator sales (segment-wise) and purchasing data.
Market Development: Comprehensive information about lucrative emerging markets. The report analyzes the markets for generator sales across geographies, exploit new distribution channels, and new clientele base.
Market Diversification: Exhaustive information about new products, untapped regions, recent developments, and investments decisions in the generator sales market. Detailed description regarding related and unrelated diversification pertaining to this market.
Competitive Assessment: In-depth assessment of market shares, company share analysis of the key players forecast till 2020. Develop business strategies and manufacturing capabilities of leading players enhance the bottom line of the companies in the generator sales market.
Product/ Brand Perception Analysis: Comprehensive study of customer perception and behavior through our inbuilt social connect tool (digital marketing language) checking the vitality and tonality of blogs.
TABLE OF CONTENTS

1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.2.1 GENERATORS (GENSETS) 16
1.2.1.1 By type 16
1.2.1.2 By power range 16
1.2.1.3 By application 16
1.2.1.4 By end-user 16
1.3 MARKET SCOPE 17
1.3.1 MARKETS COVERED 17
1.3.2 YEARS CONSIDERED FOR THE STUDY 18
1.4 CURRENCY 18
1.5 LIMITATIONS 18
1.6 STAKEHOLDERS 18

2 RESEARCH METHODOLOGY 19
2.1 INTRODUCTION 19
2.1.1 SECONDARY DATA 20
2.1.1.1 Key data from secondary sources 20
2.1.2 PRIMARY DATA 21
2.1.2.1 Key data from primary sources 21
2.1.3 KEY INDUSTRY INSIGHTS 22
2.1.4 BREAKDOWN OF PRIMARIES 22
2.2 FACTOR ANALYSIS 22
2.2.1 INTRODUCTION 22
2.2.2 DEMAND-SIDE ANALYSIS 23
2.2.2.1 Increasing power consumption 23
2.2.3 SUPPLY-SIDE ANALYSIS 24
2.2.3.1 Obsolete permanent power plants 24
2.3 MARKET SIZE ESTIMATION 25
2.3.1 BOTTOM-UP APPROACH 25
2.3.2 TOP-DOWN APPROACH 26
2.4 MARKET BREAKDOWN & DATA TRIANGULATION 27
2.5 RESEARCH ASSUMPTIONS & LIMITATIONS 28
2.5.1 ASSUMPTIONS 28
2.5.2 LIMITATIONS 28
 
3 EXECUTIVE SUMMARY 29
3.1 INTRODUCTION 29
3.2 CURRENT SCENARIO 29
3.3 FUTURE TRENDS 31
3.4 CONCLUSION 33

4 PREMIUM INSIGHTS 34
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE GENERATOR SALES MARKET 34
4.2 GLOBAL GENERATOR SALES MARKET 35
4.3 GENERATOR SALES MARKET, BY END-USER 36
4.4 ASIA-PACIFIC: THE LARGEST DIESEL GENERATOR MARKET IN 2014 37
4.5 GENERATOR SALES MARKET: BY APPLICATION 38
4.6 LIFE CYCLE ANALYSIS: BY REGION 39

5 MARKET OVERVIEW 40
5.1 INTRODUCTION 41
5.2 GENERATOR SALES: MARKET SEGMENTATION 41
5.2.1 BY TYPE 41
5.2.2 BY POWER RATING (KVA) 41
5.2.3 BY APPLICATION 42
5.2.4 BY END-USER 42
5.2.5 BY REGION 42
5.3 MARKET DYNAMICS 42
5.3.1 DRIVERS 43
5.3.1.1 Growing demand for uninterrupted and reliable power supply 43
5.3.1.2 Increasing number of power outages 43
5.3.2 RESTRAINTS 44
5.3.2.1 Limited power generation capacity 44
5.3.2.2 High maintenance and operating cost 44
5.3.3 OPPORTUNITIES 45
5.3.3.1 Urbanization and industrialization are leading to rise in generator demand 45
5.3.3.2 Rural and remote area electrification in developing countries 46
5.3.4 CHALLENGES 47
5.3.4.1 Rise in captive power plants 47
5.3.4.2 Stringent government regulations 47
5.3.4.3 Rise in T&D expenditure 51
5.4 IMPACT OF MARKET DYNAMICS 52
5.5 SUPPLY CHAIN ANALYSIS 53
5.6 UPCOMING TECHNOLOGIES 53
5.7 PORTER’S FIVE FORCES ANALYSIS 54
5.7.1 THREAT OF NEW ENTRANTS 54
5.7.2 THREAT OF SUBSTITUTES 55
5.7.3 BARGAINING POWER OF SUPPLIERS 55
5.7.4 BARGAINING POWER OF BUYERS 55
5.7.5 INTENSITY OF COMPETITIVE RIVALRY 56

6 GENERATOR SALES MARKET, BY TYPE 57
6.1 INTRODUCTION 58
6.2 DIESEL GENERATOR SALES 59
6.3 GAS GENERATOR SALES 60
6.4 THE USAGE OF DIESEL GENSETS TO REMAIN HIGH DURING THE FORECAST PERIOD 60

7 GENERATOR SALES MARKET, BY POWER RATING 62
7.1 INTRODUCTION 63
7.2 BELOW 100 KVA 64
7.3 100–350 KVA 64
7.4 350–1,000 KVA 65
7.5 ABOVE 1,000 KVA 66

8 GENERATOR SALES MARKET, BY APPLICATION 67
8.1 INTRODUCTION 68
8.2 STANDBY GENSETS 69
8.3 PRIME OR CONTINUOUS POWER GENSETS 70
8.4 PEAK SHAVING GENSETS 71

9 GENERATOR SALES MARKET, BY END-USER 72
9.1 INTRODUCTION 73
9.2 RESIDENTIAL 74
9.3 COMMERCIAL 74
9.3.1 IT/TELECOM END-USER, BY REGION 75
9.3.2 HEALTHCARE END-USER, BY REGION 76
9.3.3 OTHER COMMERCIAL END-USER, BY REGION 76
9.4 INDUSTRIAL 77
9.4.1 UTILITIES/POWER GENERATION END-USER, BY REGION 78
9.4.2 OIL & GAS END-USER, BY REGION 78
9.4.3 OTHER INDUSTRIAL END-USER, BY REGION 79
 
10 GENERATOR SALES MARKET, BY REGION 80
10.1 INTRODUCTION 81
10.2 ASIA-PACIFIC 83
10.2.1 BY POWER RATING 85
10.2.2 BY TYPE 85
10.2.3 BY END-USER 86
10.2.4 BY APPLICATION 86
10.2.5 BY COUNTRY 87
10.2.5.1 China 87
10.2.5.2 India 88
10.2.5.3 Australia 89
10.2.5.4 Rest of Asia-Pacific 89
10.3 NORTH AMERICA 90
10.3.1 BY POWER RATING 91
10.3.2 BY TYPE 91
10.3.3 BY END-USER 92
10.3.4 BY APPLICATION 92
10.3.5 BY COUNTRY 93
10.3.5.1 U.S. 93
10.3.5.2 Canada 94
10.3.5.3 Mexico 94
10.4 EUROPE 95
10.4.1 BY POWER RATING 95
10.4.2 BY TYPE 95
10.4.3 BY END-USER 96
10.4.4 BY APPLICATION 96
10.4.5 BY COUNTRY 97
10.4.5.1 Russia 97
10.4.5.2 Germany 98
10.4.5.3 U.K. 98
10.4.5.4 France 99
10.4.5.5 Rest of Europe 99
10.5 MIDDLE EAST & AFRICA 100
10.5.1 BY POWER RATING 100
10.5.2 BY TYPE 100
10.5.3 BY END-USER 101
10.5.4 BY APPLICATION 101
10.5.5 BY COUNTRY 102
10.5.5.1 Saudi Arabia 102
10.5.5.2 UAE 103
10.5.5.3 Nigeria 103
10.5.5.4 Algeria 104
10.5.5.5 Kuwait 104
10.5.5.6 Rest of Middle East & Africa 105
10.6 SOUTH AMERICA 105
10.6.1 BY POWER RATING 105
10.6.2 BY TYPE 106
10.6.3 BY END–USER 106
10.6.4 BY APPLICATION 107
10.6.5 BY COUNTRY 107
10.6.5.1 Brazil 108
10.6.5.2 Argentina 108
10.6.5.3 Chile 109
10.6.5.4 Rest of South America 109

11 COMPETITIVE LANDSCAPE 110
11.1 OVERVIEW 111
11.2 COMPETITIVE SITUATION & TRENDS 112
11.2.1 NEW PRODUCTS/SERVICES/TECHNOLOGIES LAUNCH 114
11.2.2 CONTRACTS & AGREEMENTS 114
11.2.3 EXPANSIONS 115
11.2.4 MERGERS & ACQUISITIONS 115
11.2.5 OTHER DEVELOPMENTS 116

12 COMPANY PROFILES 117 (Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
12.1 INTRODUCTION 117
12.2 CATERPILLAR, INC. 118
12.3 CUMMINS, INC. 121
12.4 GENERAC HOLDINGS, INC. 124
12.5 KOHLER CO. 127
12.6 MITSUBISHI HEAVY INDUSTRIES, LTD. 130
12.7 BRIGGS & STRATTON CORPORATION 133
12.8 HIMOINSA S.L. 135
12.9 KIRLOSKAR ELECTRIC COMPANY LTD. 137
12.10 MQ POWER CORPORATION 139
12.11 MTU ONSITE ENERGY 141
12.12 WARTSILA CORPORATION 143
12.13 WACKER NEUSON 145
12.14 YANMAR CO. LTD. 148

*Details on company at a glance, recent financials, products & services, strategies & insights, & recent developments might not be captured in case of unlisted companies.

13 APPENDIX 150
13.1 INSIGHTS FROM INDUSTRY EXPERTS 150
13.2 DISCUSSION GUIDE 151
13.3 OTHER DEVELOPMENTS, 2011–2015 154
13.4 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 161
13.5 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 163
13.6 AVAILABLE CUSTOMIZATIONS 164
13.7 RELATED REPORTS 164

LIST OF TABLES

TABLE 1 WEATHER-RELATED POWER OUTAGES IN THE U.S. (2003–2012) 43
TABLE 2 COST COMPARISON BETWEEN SOLAR PV & DIESEL GENERATORS 45
TABLE 3 ELECTRIFICATION RATE (%) 46
TABLE 4 TIER 4 EMISSION STANDARDS: ENGINES UP TO 560 KW 49
TABLE 5 TIER 4 EMISSION STANDARDS: ENGINES ABOVE 560 KW 49
TABLE 6 INDIA: EMISSION STANDARDS FOR DIESEL ENGINES UP TO 800 KW 49
TABLE 7 INDIA: EMISSION STANDARDS FOR DIESEL ENGINES ABOVE 800 KW 50
TABLE 8 EUROPE: PROPOSED STAGE V EMISSION STANDARDS FOR NONROAD ENGINES 51
TABLE 9 NATURAL GAS GENERATOR EMISSION STANDARDS 51
TABLE 10 IMPACT OF MARKET DYNAMICS 52
TABLE 11 GENERATOR SALES MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 59
TABLE 12 DIESEL GENERATOR SALES MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 59
TABLE 13 GAS GENERATOR SALES MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 60
TABLE 14 CAPACITY INSTALLED: DIESEL GENERATOR SALES MARKET SIZE, BY REGION, 2013–2020 (MW) 60
TABLE 15 CAPACITY INSTALLED: DIESEL GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (MW) 61
TABLE 16 GENERATOR SALES MARKET SIZE, BY POWER RATING, 2013–2020 (USD MILLION) 63
TABLE 17 BELOW 100 KVA: GENERATOR SALES MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 64
TABLE 18 100–350 KVA: GENERATOR SALES MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 64
TABLE 19 350–1,000 KVA: GENERATOR SALES MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 65
TABLE 20 ABOVE 1,000 KVA: GENERATOR SALES MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 66
TABLE 21 GENERATOR SALES MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 68
TABLE 22 STANDBY: GENERATOR SALES MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 69
TABLE 23 PRIME OR CONTINUOUS POWER: GENERATOR SALES MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 70
TABLE 24 PEAK SHAVING: GENERATOR SALES MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 71
TABLE 25 GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 73
TABLE 26 RESIDENTIAL: GENERATOR SALES MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 74
TABLE 27 COMMERCIAL: GENERATOR SALES MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 74
TABLE 28 COMMERCIAL: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 75
TABLE 29 IT/TELECOM: GENERATOR SALES MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 75
TABLE 30 HEALTHCARE: GENERATOR SALES MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 76
TABLE 31 OTHER COMMERCIAL: GENERATOR SALES MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 76
TABLE 32 INDUSTRIAL: GENERATOR SALES MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 77
TABLE 33 INDUSTRIAL: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 77
TABLE 34 UTILITIES/POWER: GENERATOR SALES MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 78
TABLE 35 OIL & GAS: GENERATOR SALES MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 79
TABLE 36 OTHER INDUSTRIAL: GENERATOR SALES MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 79
TABLE 37 GENERATOR SALES MARKET SIZE, BY REGION, 2013–2020 (USD MILLION) 81
TABLE 38 ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY POWER RATING, 2013–2020 (USD MILLION) 85
TABLE 39 ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 85
TABLE 40 ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 86
TABLE 41 ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 86
TABLE 42 ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY COUNTRY, 2013–2020 (USD MILLION) 87
TABLE 43 CHINA: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 87
TABLE 44 INDIA: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 88
TABLE 45 AUSTRALIA: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 89
TABLE 46 REST OF ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 89
TABLE 47 NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY POWER RATING, 2013–2020 (USD MILLION) 91
TABLE 48 NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 91
TABLE 49 NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 92
TABLE 50 NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 92
TABLE 51 NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY COUNTRY, 2013–2020 (USD MILLION) 93
TABLE 52 U.S.: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 93
TABLE 53 CANADA: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 94
TABLE 54 MEXICO: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 94
TABLE 55 EUROPE: GENERATOR SALES MARKET SIZE, BY POWER RATING, 2013–2020 (USD MILLION) 95
TABLE 56 EUROPE: GENERATOR SALES MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 95
TABLE 57 EUROPE: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 96
TABLE 58 EUROPE: GENERATOR SALES MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 96
TABLE 59 EUROPE: GENERATOR SALES MARKET SIZE, BY COUNTRY, 2013–2020 (USD MILLION) 97
TABLE 60 RUSSIA: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 97
TABLE 61 GERMANY: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 98
TABLE 62 U.K.: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 98
TABLE 63 FRANCE: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 99
TABLE 64 REST OF EUROPE: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 99
TABLE 65 MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY POWER RATING, 2013–2020 (USD MILLION) 100
TABLE 66 MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 100
TABLE 67 MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 101
TABLE 68 MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 101
TABLE 69 MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY COUNTRY, 2013–2020 (USD MILLION) 102
TABLE 70 SAUDI ARABIA: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 102
TABLE 71 UAE: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 103
TABLE 72 NIGERIA: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 103
TABLE 73 ALGERIA: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 104
TABLE 74 KUWAIT: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 104
TABLE 75 REST OF MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 105
TABLE 76 SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY POWER RATING, 2013–2020 (USD MILLION) 105
TABLE 77 SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY TYPE, 2013–2020 (USD MILLION) 106
TABLE 78 SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 106
TABLE 79 SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY APPLICATION, 2013–2020 (USD MILLION) 107
TABLE 80 SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY COUNTRY, 2013–2020 (USD MILLION) 107
TABLE 81 BRAZIL: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 108
TABLE 82 ARGENTINA: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 108
TABLE 83 CHILE: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 109
TABLE 84 REST OF SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY END-USER, 2013–2020 (USD MILLION) 109
TABLE 85 NEW PRODUCTS/SERVICES/TECHNOLOGIES LAUNCH, 2015–2016 114
TABLE 86 CONTRACTS & AGREEMENTS, 2015–2016 114
TABLE 87 EXPANSIONS, 2015 115
TABLE 88 MERGERS & ACQUISITIONS, 2012–2015 115
TABLE 89 OTHER DEVELOPMENTS, 2014–2015 116
TABLE 90 NEW PRODUCT/SERVICE/TECHNOLOGY LAUNCHES 154
TABLE 91 CONTRACTS & AGREEMENTS 157
TABLE 92 EXPANSIONS 160
TABLE 93 MERGERS & ACQUISITIONS 160
TABLE 94 OTHERS 160

LIST OF FIGURES

FIGURE 1 GENERATOR SALES MARKET SEGMENTATION 17
FIGURE 2 GENERATOR SALES MARKET: RESEARCH DESIGN 19
FIGURE 3 ELECTRICITY CONSUMPTION IN THE TOP 10 COUNTRIES (2010 & 2014) 24
FIGURE 4 BOTTOM-UP APPROACH 25
FIGURE 5 TOP-DOWN APPROACH 26
FIGURE 6 DATA TRIANGULATION 27
FIGURE 7 ASSUMPTIONS OF THE RESEARCH STUDY 28
FIGURE 8 LIMITATIONS OF THE RESEARCH STUDY 28
FIGURE 9 ASIA-PACIFIC DOMINATED THE GENERATOR SALES MARKET IN 2014 30
FIGURE 10 GENERATOR SALES MARKET SHARE, BY APPLICATION (2014) 30
FIGURE 11 350–1,000 KVA POWER RATING GENERATORS LED THE GENERATOR SALES MARKET, BY POWER RATING IN 2014 31
FIGURE 12 GENERATOR SALES MARKET SIZE, BY POWER RATING, 2015 & 2020 32
FIGURE 13 INDUSTRIAL SECTOR IS ESTIMATED TO BE THE LARGEST END-USER IN 2015 AND IS PROJECTED TO REMAIN SO TILL 2020 32
FIGURE 14 HIGH ENERGY DEMAND IN THE ASIA-PACIFIC REGION IS EXPECTED TO CREATE OPPORTUNITIES FOR THE GENERATOR SALES MARKET DURING THE FORECAST PERIOD 34
FIGURE 15 350–1,000 KVA POWER RATING GENERATORS HELD THE MAXIMUM MARKET SHARE IN 2014 35
FIGURE 16 INDUSTRIAL END-USERS ACCOUNTED FOR A MAJOR SHARE (BY VALUE) OF THE GENERATOR SALES MARKET IN 2014 36
FIGURE 17 ASIA-PACIFIC HELD THE MAJOR SHARE IN THE DIESEL GENERATOR SALES MARKET IN 2014 37
FIGURE 18 STANDBY GENERATOR SEGMENT IS ESTIMATED TO ACCOUNT FOR THE LARGEST MARKET SHARE (VALUE) BY 2020 38
FIGURE 19 LIFE CYCLE ANALYSIS FOR GENERATOR SALES MARKET BY REGION 39
FIGURE 20 GENERATOR SALES MARKET SEGMENTATION: BY TYPE, POWER RATING, END-USER, & REGION 41
FIGURE 21 NEED FOR UNINTERRUPTED POWER DRIVES THE GENERATOR SALES MARKET 42
FIGURE 22 URBANIZATION TREND 46
FIGURE 23 EMISSION REGULATION IN THE U.S. & CANADA FOR NONEMERGENCY & MOBILE GENERATOR SETS 47
FIGURE 24 EMISSION REGULATION IN U.S. & CANADA FOR STATIONARY EMERGENCY STANDBY POWER 48
FIGURE 25 EUROPE: STAGE III A/B EMISSION STANDARDS FOR NONAUTOMOBILE DIESEL ENGINES 50
FIGURE 26 GENERATOR SALES MARKET: SUPPLY CHAIN ANALYSIS 53
FIGURE 27 PORTER’S FIVE FORCES ANALYSIS: GENERATOR SALES MARKET 54
FIGURE 28 GENERATOR SALES MARKET SHARE (VALUE), BY TYPE, 2014 58
FIGURE 29 GENERATOR SALES MARKET SHARE (VALUE), BY POWER RATING, 2015 & 2020 63
FIGURE 30 GENERATOR SALES MARKET SHARE (VALUE), BY APPLICATION, 2014 68
FIGURE 31 GENERATOR SALES MARKET SHARE (VALUE), BY END-USER, 2014 73
FIGURE 32 GENERATOR SALES MARKET SHARE (VALUE), BY REGION, 2014 81
FIGURE 33 REGIONAL SNAPSHOT: GROWTH RATE OF THE GENERATOR SALES MARKET IN MAJOR COUNTRIES, 2015–2020 82
FIGURE 34 ASIA-PACIFIC GENERATOR SALES MARKET OVERVIEW (2014) 84
FIGURE 35 NORTH AMERICA GENERATOR SALES MARKET OVERVIEW (2014) 90
FIGURE 36 COMPANIES LAUNCH NEW PRODUCTS/SERVICES/DEVELOPMENTS TO CAPTURE THE MARKET (2012–2015) 111
FIGURE 37 MARKET EVALUATION FRAMEWORK: TOP COMPANIES ON THE BASIS OF DEVELOPMENTS (2012–2015) 112
FIGURE 38 MARKET EVALUATION FRAMEWORK: TOP COMPANIES ON THE BASIS OF MARKET SHARE (2014) 113
FIGURE 39 MARKET EVALUATION FRAMEWORK: NEW PRODUCTS/ SERVICES/ TECHNOLOGIES LAUNCH AND CONTRACTS & AGREEMENTS HAVE FUELED THE GROWTH OF COMPANIES DURING 2012–2015 113
FIGURE 40 GEOGRAPHIC REVENUE MIX OF THE TOP 5 MARKET PLAYERS 117
FIGURE 41 CATERPILLAR, INC.: COMPANY SNAPSHOT 118
FIGURE 42 CATERPILLAR, INC.: SWOT ANALYSIS 120
FIGURE 43 CUMMINS, INC.: COMPANY SNAPSHOT 121
FIGURE 44 CUMMINS, INC.: SWOT ANALYSIS 123
FIGURE 45 GENERAC HOLDINGS, INC.: COMPANY SNAPSHOT 124
FIGURE 46 GENERAC HOLDINGS, INC.: SWOT ANALYSIS 126
FIGURE 47 KOHLER CO.: SWOT ANALYSIS 129
FIGURE 48 MITSUBISHI HEAVY INDUSTRIES, LTD.: COMPANY SNAPSHOT 130
FIGURE 49 MITSUBISHI HEAVY INDUSTRIES, LTD.: SWOT ANALYSIS 132
FIGURE 50 BRIGGS & STRATTON CORPORATION: COMPANY SNAPSHOT 133
FIGURE 51 HIMOINSA S.L.: COMPANY SNAPSHOT 135
FIGURE 52 KIRLOSKAR ELECTRIC COMPANY LTD.: COMPANY SNAPSHOT 137
FIGURE 53 WARTSILA CORPORATION: COMPANY SNAPSHOT 143
FIGURE 54 WACKER NEUSON: COMPANY SNAPSHOT 145
FIGURE 55 YANMAR CO. LTD.: COMPANY SNAPSHOT 148
FIGURE 56 MARKETSANDMARKETS KNOWLEDGE STORE SNAPSHOT 161
FIGURE 57 MARKETSANDMARKETS KNOWLEDGE STORE: ENERGY & POWER INDUSTRY SNAPSHOT 162

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