Automotive telematics bulletin : The automotive OEMs see telematics-based enhancements as crucial to differentiating their new model programmes from those of their competitors. No longer are satellite navigation systems and sophisticated in-vehicle entertainment confined solely to the luxury end of the market. A flurry of advertising activity is now being aimed at raising consumer awareness of new add-ons to vehicles.
This is an area that OEMs view as being critical to their marketing plans, indeed these manufacturers are currently spending $1.6 billion a year in product development.
Stakes are high as analysts predict high growth and big revenue prizes for those companies with the ‘first mover advantage’ or ‘the killer application’. In both consumer-based and fleet-based applications the race is on to develop the best and most attractive propositions.
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