Oral Care in Ireland

 Published On: May, 2015 |    No of Pages: 26 |  Published By: Euromonitor | Format: PDF
Oral care registered healthy current value growth of 3% in 2014 to reach sales of Ä115 million. Oral hygiene is an important routine for Irish consumers and thus the category continued to see a rise in overall sales. Despite consumer disposable incomes being stretched since the economic recession in 2008, the category continued to register positive current value growth as consumers remained willing to spend on such products.

Oral Care in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Oral Care by Category: Value 2009-2014
Table 2 Sales of Oral Care by Category: % Value Growth 2009-2014
Table 3 Sales of Toothbrushes by Category: Value 2009-2014
Table 4 Sales of Toothbrushes by Category: % Value Growth 2009-2014
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2010-2014
Table 6 NBO Company Shares of Oral Care: % Value 2010-2014
Table 7 LBN Brand Shares of Oral Care: % Value 2011-2014
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2011-2014
Table 9 LBN Brand Shares of Toothpaste: % Value 2011-2014
Table 10 Forecast Sales of Oral Care by Category: Value 2014-2019
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2014-2019
Table 12 Forecast Sales of Toothbrushes by Category: Value 2014-2019
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2014-2019
Procter & Gamble (mfg) Ireland Ltd in Beauty and Personal Care (ireland)
Strategic Direction
Key Facts
Summary 1 Procter & Gamble (Mfg) Ireland Ltd: Key Facts
Summary 2 Procter & Gamble (Mfg) Ireland Ltd: Operational Indicators
Competitive Positioning
Summary 3 Procter & Gamble (Mfg) Ireland Ltd: Competitive Position 2014
Executive Summary
Beauty and Personal Care Remains Resilient in the Irish Market
Providing Consumers With Value-for-money Effective Products
Only A Few Small Local Players Operating in the Market
Innovation Drives Sales, With Several Notable Launches in Hair Care
Forecast Sales Performance Expected To Be Positive, With Many Categories Growing
Key Trends and Developments
Distribution Is Evolving and Becoming More Complex for All Retailers
the Rise of Super-premium Brands
Innovations and Influencers Are Driving Demand
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 4 Research Sources


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