Johnson & Johnson Inc in Beauty and Personal Care (World)

 Published On: Nov, 2015 |    No of Pages: 36 |  Published By: Euromonitor | Format: PDF
US producer Johnson & Johnson Inc (J&J) sees itself as a healthcare company rather than a BPC player. This gives the companyís BPC portfolio a pharmaceutical tilt, in theory a competitive edge in a market where consumer demand for function and credibility are high. However, the bulk of its offer is mass market, expositing it to generic imitation and price pressure. Very high brand equity keeps volume sales high, but J&J may need to start driving up price positions to remain competitive.

Euromonitor Internationalís Johnson & Johnson Inc in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the companyís business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Johnson & Johnson Inc in Beauty and Personal Care (World)
Introduction
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and Category Opportunities
Brand Strategy
Operations
Recommendations
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