Oral Care in South Africa

 Published On: Jul, 2017 |    No of Pages: 30 |  Published By: Euromonitor | Format: PDF
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In 2016, oral care recorded healthy current value growth of 9% in spite of fierce price competition. This performance can largely be attributed to the premiumisation trend, with many consumers trading up to products, such as electric toothbrushes. Oral care is also benefiting from a strong government focus on improving South Africa's oral health, with official statistics indicating that an estimated 90% of South Africans suffer from gum disease at some point in their life. The government notably...

Oral Care in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

ORAL CARE IN SOUTH AFRICA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Oral Care by Category: Value 2011-2016
Table 2 Sales of Oral Care by Category: % Value Growth 2011-2016
Table 3 Sales of Toothbrushes by Category: Value 2011-2016
Table 4 Sales of Toothbrushes by Category: % Value Growth 2011-2016
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2012-2016
Table 6 NBO Company Shares of Oral Care: % Value 2012-2016
Table 7 LBN Brand Shares of Oral Care: % Value 2013-2016
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2013-2016
Table 9 LBN Brand Shares of Toothpaste: % Value 2013-2016
Table 10 Forecast Sales of Oral Care by Category: Value 2016-2021
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2016-2021
Table 12 Forecast Sales of Toothbrushes by Category: Value 2016-2021
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2016-2021
Amka Products (pty) Ltd in Beauty and Personal Care (south Africa)
Strategic Direction
Key Facts
Summary 1 Amka Products (pty) Ltd: Key Facts
Competitive Positioning
Summary 2 Amka Products (pty) Ltd: Competitive Position 2016
Executive Summary
Ongoing Demand for Beauty and Personal Care Despite Challenging Economic Climate
Market Growth Hampered by the Rising Cost of Living
Economy Brands Gain Ground at the Expense of the Leading Multinationals
New Product Developments Focus on Ingredients and Functionality
Growth Set To Remain Positive for Beauty and Personal Care Over the Forecast Period
Key Trends and Developments
Industry Players Target Younger Generations Through Social Media Marketing
Individualisation and Targeted Products Act As Growth Drivers
Fragmented Market Is Led by Multinationals
Market Indicators
Table 14 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 24 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 25 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 26 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources

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