Skin Care in Kenya

 Published On: Jun, 2017 |    No of Pages: 25 |  Published By: Euromonitor | Format: PDF
Throughout 2016, manufacturers of skin care engaged in active marketing campaigns with the aim of expanding their value share and generating higher product awareness. The development of economy products and brands distributed through kiosks further promoted value and volume sales of skin care in Kenya in 2016.

Skin Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SKIN CARE IN KENYA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Skin Care by Category: Value 2011-2016
Table 2 Sales of Skin Care by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Skin Care: % Value 2012-2016
Table 4 LBN Brand Shares of Skin Care: % Value 2013-2016
Table 5 LBN Brand Shares of Premium Skin Care: % Value 2013-2016
Table 6 Forecast Sales of Skin Care by Category: Value 2016-2021
Table 7 Forecast Sales of Skin Care by Category: % Value Growth 2016-2021
Oriflame East Africa Ltd in Beauty and Personal Care (kenya)
Strategic Direction
Key Facts
Table 8 Summary: Oriflame East Africa Ltd: Key Facts
Competitive Positioning
Summary 1 Oriflame East Africa Ltd: Competitive Position 2016
Pz Cussons East Africa Ltd in Beauty and Personal Care (kenya)
Strategic Direction
Key Facts
Table 9 Summary: PZ Cussons East Africa Ltd Key Facts
Competitive Positioning
Summary 2 PZ Cussons East Africa Ltd: Competitive Position 2016
Executive Summary
Strong Growth Witnessed Over the Review Period for Overall Market
Strong Advertising Drives Sales Higher in 2016
Multinationals Continue To Lead in 2016
Strong Shift Towards Natural Ingredients Continues To Dominate New Product Development in 2016
Growth Expected Over the Forecast Period
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 3 Research Sources

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