Skin Care in Sweden

 Published On: May, 2015 |    No of Pages: 36 |  Published By: Euromonitor | Format: PDF
Skin care is mature, dominated by mass positioned brands and competition is intense. As a result current value growth was rather modest in 2014. The small growth was mainly due to growing sales of premium products. However, in addition to increasing maturity, growth rates are held back by the fact that Swedish women are practical, engaging in a fairly simple skin care routine, often using only a few products that are convenient and quick to apply. This behaviour stands in contrast to many other...

Skin Care in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Skin Care by Category: Value 2009-2014
Table 2 Sales of Skin Care by Category: % Value Growth 2009-2014
Table 3 Sales of Skin Care by Premium vs Mass: % Value 2009-2014
Table 4 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
Table 5 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
Table 6 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
Table 7 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
Table 8 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2014
Table 9 NBO Company Shares of Skin Care: % Value 2010-2014
Table 10 LBN Brand Shares of Skin Care: % Value 2011-2014
Table 11 LBN Brand Shares of Facial Moisturisers: % Value 2011-2014
Table 12 LBN Brand Shares of Anti-agers: % Value 2011-2014
Table 13 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2011-2014
Table 14 LBN Brand Shares of General Purpose Body Care: % Value 2011-2014
Table 15 LBN Brand Shares of Premium Skin Care: % Value 2011-2014
Table 16 Forecast Sales of Skin Care by Category: Value 2014-2019
Table 17 Forecast Sales of Skin Care by Category: % Value Growth 2014-2019
Table 18 Forecast Sales of Skin Care by Premium vs Mass: % Value 2014-2019
Beiersdorf Ab in Beauty and Personal Care (sweden)
Strategic Direction
Key Facts
Summary 1 Beiersdorf AB: Key Facts
Summary 2 Beiersdorf AB: Operational Indicators
Competitive Positioning
Summary 3 Beiersdorf AB: Competitive Position 2014
Cederroth Ab in Beauty and Personal Care (sweden)
Strategic Direction
Key Facts
Summary 4 Cederroth AB: Key Facts
Summary 5 Cederroth AB: Operational Indicators
Competitive Positioning
Summary 6 Cederroth AB: Competitive Position 2014
L'Oréal Sverige Ab in Beauty and Personal Care (sweden)
Strategic Direction
Key Facts
Summary 7 L'Oréal Sverige AB: Key Facts
Summary 8 L'Oréal Sverige AB: Operational Indicators
Competitive Positioning
Summary 9 L'Oréal Sverige AB: Competitive Position 2014
Executive Summary
Sluggish Demand Saved by Premium Products
Beauty and Personal Care - An Opportunity for Self-indulgence
International Players Lead Sales
Increasing Segmentation
Small But Stable Forecast Growth
Key Trends and Developments
Retail Sales Facing Increasing Competition From Beauty Salons
Swedes Are Increasingly Cleaning Up Their Beauty Routines
Self-indulgence Through Beauty and Personal Care Products
Market Data
Table 19 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 20 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 21 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 22 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 23 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 24 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 25 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 26 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 27 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 28 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 29 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 30 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 31 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 32 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 10 Research Sources


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