Men's Grooming in Kenya

 Published On: Jun, 2017 |    No of Pages: 22 |  Published By: Euromonitor | Format: PDF
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Increased focus on personal grooming, heightened marketing campaigns, growth in the urban population and rising incomes among Kenyaís mid-income segment impacted positively on value growth for menís grooming during 2016. The proliferation of modern retailers, increased product penetration and availability of wider product ranges boosted current value growth by 4% to reach KES4.5 billion in 2016. However, with volume sales declining slightly, it must also be said that rising prices were also a dr...

Men's Grooming in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

MEN'S GROOMING IN KENYA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2011-2016
Table 2 Sales of Men's Grooming by Category: % Value Growth 2011-2016
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2012-2016
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2016
Table 5 NBO Company Shares of Men's Grooming: % Value 2012-2016
Table 6 LBN Brand Shares of Men's Grooming: % Value 2013-2016
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2013-2016
Table 8 Forecast Sales of Men's Grooming by Category: Value 2016-2021
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2016-2021
Pz Cussons East Africa Ltd in Beauty and Personal Care (kenya)
Strategic Direction
Key Facts
Table 10 Summary: PZ Cussons East Africa Ltd Key Facts
Competitive Positioning
Summary 1 PZ Cussons East Africa Ltd: Competitive Position 2016
Executive Summary
Strong Growth Witnessed Over the Review Period for Overall Market
Strong Advertising Drives Sales Higher in 2016
Multinationals Continue To Lead in 2016
Strong Shift Towards Natural Ingredients Continues To Dominate New Product Development in 2016
Growth Expected Over the Forecast Period
Market Data
Table 11 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 13 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 14 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 15 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 16 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 17 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 2 Research Sources

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