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Despite having only a small product portfolio within beauty and personal
care, Lesieur Cristal is expected to maintain its value share, thanks to its
leading brand Taous in bar soap and liquid soap. This is likely to be driven by
constant marketing campaigns to maintain brand awareness. The Taous brand enjoys
strong consumer loyalty and recognition, thanks to its affordable retail prices
and wide distribution. The company is predicted to enhance its product
innovation strategy in order to match...
Euromonitor International Local Company Profiles are a concise set of briefings
detailing the strategic direction taken by a company. Discover key contact
details, the company background and their competitive positioning through this
collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour
Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and
Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes,
Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading
* Use five-year forecasts to assess how the market is predicted to develop.
LESIEUR CRISTAL SA IN BEAUTY AND PERSONAL CARE (MOROCCO)
Summary 1 Lesieur Cristal SA: Key Facts
Summary 2 Lesieur Cristal SA: Competitive Position 2015