Procter & Gamble Hellas SA in Beauty and Personal Care (Greece)

 Published On: May, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Procter & Gamble Hellas will continue to use aggressive discounting as a means of maintaining its market share amidst the recession. Oral care will be one of the companyís key focus areas in the short term as the company largely invested in its Oral-B portfolio. Advertising along with new launches will be some of the companyís prominent strategies for boosting sales and therefore, its market share. At the same time, the company is following a strategy of de-investment in domestic brands;...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Strategic Direction
Key Facts
Summary 1 Procter & Gamble Hellas SA: Key Facts
Summary 2 Procter & Gamble Hellas SA: Operational Indicators
Competitive Positioning
Summary 3 Procter & Gamble Hellas SA: Competitive Position 2014


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