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This report brings together consumer insight and market data to provide
a comprehensive brief of the Bangladesh Haircare sector. This allows for the
rapid identification of key growth opportunities across major Haircare
categories and their packaging.
• Bangladesh has one of the smallest shares of modern retail in the
world. The market penetration of modern retail is less than 1% of the overall
Bangladesh retail market.
• Urbanization in Bangladesh is gradual and is dependent on the political and
• As convenience is important to the Bangladeshi consumer, many small
neighborhood and road side stores exist. Brands need to ensure the availability
of Haircare Products in these stores.
• Bangladeshis are focused on light-on-scalp Haircare products that protect hair
from pollution, humidity, and damage due to chemicals used in Shampoos, which is
leading to the growth of natural Haircare products.
• Hair Oil is the leading category by value in Bangladesh, recording a robust
growth rate of 7.9%.
Bangladesh has a high proportion of rural population that shop at the
numerous small road side shops. Therefore, it becomes crucial to reach out to
the masses in rural areas with an enhanced distribution system and aggressive
marketing. Additionally, Hair Oil and Shampoo constitute majority of the market
and to further penetrate into rural Bangladesh, companies need to launch branded
mini pack sized bottles of Shampoo and Hair Oil.
Reasons To Buy
This overview of the consumer and market dynamics of the Bangladesh
Haircare sector allows new entrants and established companies to gain rapid and
comprehensive insight into the current state of the market and identify the key
trends that will drive growth in the coming years.
Table of Contents
•Macro economic analysis
•Overall value- volume analysis
•Value- volume analysis by categories
•Market share analysis
• Leading retailers & Key distribution formats
Leading players with market share
Data Appendix & Summary Methodology