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Innovation and new product launches will define L’Oréal’s strategic direction as it seeks to grow value sales beyond current levels. The ongoing development of its masstige-positioned product portfolio will characterise and define future activities as will the offer of products with specific value, multi-benefits transcending the various beauty and personal care categorisations.Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Beauty and Personal Care market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess