Hair Care in Singapore

 Published On: Apr, 2017 |    No of Pages: 27 |  Published By: Euromonitor | Format: PDF
In 2016, retailers focused on aggressive marketing activities such as price promotions and bundle deals due to the economic slowdown. Gift-with-purchase was another tactic used to entice consumers. When purchasing a bundle pack of Dove shampoo and conditioner, for instance, consumers were given a free hair dryer. While strong promotional activities boosted volume sales, they also served to limit value growth. As a result, hair care registered current value growth of 2%, down from 4% the previous

Hair Care in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HAIR CARE IN SINGAPORE

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2011-2016
Table 2 Sales of Hair Care by Category: % Value Growth 2011-2016
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Hair Care: % Value 2012-2016
Table 5 NBO Company Shares of Salon Hair Care: % Value 2012-2016
Table 6 LBN Brand Shares of Hair Care: % Value 2013-2016
Table 7 LBN Brand Shares of Colourants: % Value 2013-2016
Table 8 LBN Brand Shares of Salon Hair Care: % Value 2013-2016
Table 9 LBN Brand Shares of Styling Agents: % Value 2013-2016
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2013-2016
Table 11 Forecast Sales of Hair Care by Category: Value 2016-2021
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2016-2021
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2016-2021
L'Oréal (s) Pte Ltd in Beauty and Personal Care (singapore)
Strategic Direction
Key Facts
Summary 1 L'Oréal (S) Pte Ltd: Key Facts
Competitive Positioning
Summary 2 L'Oréal (S) Pte Ltd: Competitive Position 2016
Nu Skin Enterprises Singapore Pte Ltd in Beauty and Personal Care (singapore)
Strategic Direction
Key Facts
Summary 3 Nu Skin Enterprises Singapore Pte Ltd: Key Facts
Competitive Positioning
Summary 4 Nu Skin Enterprises Singapore Pte Ltd: Competitive Position 2016
Executive Summary
Beauty and Personal Care Continues To Grow in 2016
Polarisation in Consumer Preferences
Multinational Companies Lead Beauty and Personal Care
Product Evolution Continues, With Existing Items Reinvented and Upgraded
Beauty and Personal Care Expected To Post Further Moderate Growth Over the Forecast Period
Key Trends and Developments
Beauty and Personal Care Posts Steady Growth, Overcoming Challenges in Retail
Organic, Natural and Derma-positioned Products Enjoy Strong Demand
Fashion Brands Expand Into Beauty But Have A Long Way To Go To Catch Up With Beauty Brands
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 5 Research Sources

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