Hair Care in Austria

 Published On: Apr, 2016 |    No of Pages: 31 |  Published By: Euromonitor | Format: PDF
In the modern social environment, a high value is placed on hygiene and cleanliness, as well as being well-groomed, which has led to the daily use of hair care products in Austria. Although this trend helps to sell large volumes, it also encourages consumers to perceive hair care products as commodities. This, in turn, creates price sensitivity and low brand loyalty.

Euromonitor International's Hair Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
HAIR CARE IN AUSTRIA
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2010-2015
Table 2 Sales of Hair Care by Category: % Value Growth 2010-2015
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Hair Care: % Value 2011-2015
Table 5 NBO Company Shares of Salon Hair Care: % Value 2011-2015
Table 6 LBN Brand Shares of Hair Care: % Value 2012-2015
Table 7 LBN Brand Shares of Colourants: % Value 2012-2015
Table 8 LBN Brand Shares of Salon Hair Care: % Value 2012-2015
Table 9 LBN Brand Shares of Styling Agents: % Value 2012-2015
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2012-2015
Table 11 Forecast Sales of Hair Care by Category: Value 2015-2020
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020
L'Oréal Österreich GmbH in Beauty and Personal Care (austria)
Strategic Direction
Key Facts
Summary 1 L'Oréal Österreich GmbH: Key Facts
Competitive Positioning
Summary 2 L'Oréal Österreich GmbH: Competitive Position 2015
Procter & Gamble Austria GmbH in Beauty and Personal Care (austria)
Strategic Direction
Key Facts
Summary 3 Procter & Gamble Austria GmbH: Key Facts
Competitive Positioning
Summary 4 Procter & Gamble Austria GmbH: Competitive Position 2015
Executive Summary
Stagnation in Beauty and Personal Care
Price Sensitivity on the Increase
Multinationals and Leading European Companies Dominate
Consumer Expectations Drive New Product Development
Beauty and Personal Care Is Set To Face Low Growth
Key Trends and Developments
Leading Manufacturers Create Dynamism in Beauty and Personal Care
Health and Beauty Specialist Retailers Still Dominate in Distribution
Austrian Consumers Show Price Sensitivity
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 5 Research Sources
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