Hair Care in Germany

 Published On: May, 2017 |    No of Pages: 31 |  Published By: Euromonitor | Format: PDF
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Despite numerous new and innovative product launches, hair care in Germany recorded a current value decline of 1% in 2016. A high level of competition and increasing pressure on prices due to discounting and promotions, especially from drugstore chains such as Müller, dm-Drogerie Markt and Rossmann, resulted in generally falling unit prices and thus declining value sales.

Hair Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

HAIR CARE IN GERMANY

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2011-2016
Table 2 Sales of Hair Care by Category: % Value Growth 2011-2016
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2011-2016
Table 4 NBO Company Shares of Hair Care: % Value 2012-2016
Table 5 NBO Company Shares of Salon Hair Care: % Value 2012-2016
Table 6 LBN Brand Shares of Hair Care: % Value 2013-2016
Table 7 LBN Brand Shares of Colourants: % Value 2013-2016
Table 8 LBN Brand Shares of Salon Hair Care: % Value 2013-2016
Table 9 LBN Brand Shares of Styling Agents: % Value 2013-2016
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2013-2016
Table 11 Forecast Sales of Hair Care by Category: Value 2016-2021
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2016-2021
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2016-2021
L'Oréal Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 1 L'Oréal Deutschland GmbH: Key Facts
Summary 2 L'Oréal Deutschland GmbH: Operational Indicators
Competitive Positioning
Summary 3 L'Oréal Deutschland GmbH: Competitive Position 2016
Weleda AG in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 4 Weleda AG: Key Facts
Summary 5 Weleda AG: Operational Indicators
Competitive Positioning
Summary 6 Weleda AG: Competitive Position 2016
Executive Summary
Beauty and Personal Care Records Another Positive Performance in 2016
Trend Towards Multi-functional Products
Large Players Continue To Lead the Industry
Innovation and Quality Key To New Product Development
Further Growth Set To Be Driven by Innovative and Natural Products
Key Trends and Developments
Natural and Organic Ingredients Drive Growth in Beauty and Personal Care
Younger Generations Look for Immediate Results While Older Consumers Seek Long-lasting Effects
Increasing Demand for Anti-pollution Products
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources

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