April Ltd in Beauty and Personal Care (Israel)

 Published On: Apr, 2016 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
April Ltd is the leading chain of beauty specialist retailers in Israel, selling a wide array of fragrances and cosmetic products. April invests a lot of resources to ensure it maintains a high level of customer service and professionalism. The retailer is interested in gaining shares from pharmacies, such as Super-Pharm and New-Pharm, by marketing the newest products and by opening up stores in areas with high foot traffic. Furthermore, in 2015, April got the exclusivity rights to launch three...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Beauty and Personal Care market;
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* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop
Strategic Direction
Key Facts
Summary 1 April Ltd: Key Facts
Summary 2 April Ltd: Operational Indicators
Company Background
Chart 1 April Ltd: April in Azrieli Mall in Tel-Aviv
Internet Strategy
Private Label
Competitive Positioning
Summary 3 April Ltd: Competitive Position 2015
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