April Ltd in Beauty and Personal Care (Israel)

 Published On: Apr, 2017 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
April is the leading beauty specialist retailer in the Israeli market. The company focuses on maintaining a high level of customer service, while also continuing to invest in expanding its product portfolio. In 2015, it entered the hair care category, while in 2016 it expanded its niche fragrance offerings. In addition, the company launched a private label line in 2016, offering skin care and nail care products.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Beauty and Personal Care market;
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APRIL LTD IN BEAUTY AND PERSONAL CARE (ISRAEL)

Strategic Direction
Key Facts
Summary 1 April Ltd: Key Facts
Summary 2 April Ltd: Operational Indicators
Company Background
Chart 1 April Ltd: April in Yafo Street in Jerusalem
Internet Strategy
Private Label
Summary 3 April Ltd: Private Label Portfolio
Competitive Positioning
Summary 4 April Ltd: Competitive Position 2016

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