L'Oreal Australia Pty Ltd in Beauty and Personal Care (Australia)

 Published On: Jun, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
L’Oréal Australia aims to increase its value share through strong investment in research and innovation. The company also focuses on its digital strategy, hoping to use the online channel to better connect consumers with its brand. L’Oréal Australia launched multiple mobile apps engaging with consumers about its products, such as The Colour Genius, which received more than 30,000 downloads in Australia.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Beauty and Personal Care market;
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Strategic Direction
Key Facts
Summary 1 L'Oréal Australia Pty Ltd: Key Facts
Competitive Positioning
Summary 2 L'Oréal Australia Pty Ltd: Competitive Position 2014

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