AS Watson (Health & Beauty Benelux) in Beauty and Personal Care (Netherlands)

 Published On: Apr, 2016 |    No of Pages: 4 |  Published By: Euromonitor | Format: PDF
AS Watsonís strategy is to defend its leading position in health and beauty specialist retailers in the Netherlands by focusing on Kruidvat and ICI Paris XL, its two major retailing brands. The bulk of the companyís efforts are set to remain focused on Kruidvat, with an emphasis on new store openings and aggressive pricing strategies in the mass segment, where the retail brand is most active. Meanwhile, ICI Paris XLís main emphasis is set to remain on maintaining a premium look and meeting the...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Beauty and Personal Care market;
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* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop
Strategic Direction
Key Facts
Summary 1 AS Watson (Health & Beauty Benelux): Key Facts
Company Background
Chart 1 AS Watson (Health & Beauty Benelux): ICI Paris XL in Rotterdam
Chart 2 AS Watson (Health & Beauty Benelux): Kruidvat in Rotterdam
Internet Strategy
Private Label
Summary 2 AS Watson (Health & Beauty Benelux): Private Label Portfolio
Competitive Positioning
Summary 3 AS Watson (Health & Beauty Benelux): Competitive Position 2015
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