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L’Oréal announced in 2014 the signing of a definitive agreement to acquire
NYX Cosmetics, a colour cosmetics retailer, which entered Spain at the end of
2015. This strategic move was in line with the global trend towards specialised
colour cosmetics stores such as Kiko, which is performing very well due to a
simple value proposition: colourful products offering good value for money,
combined with excellent social media activity to engage with consumers.
Euromonitor International Local Company Profiles are a concise set of briefings
detailing the strategic direction taken by a company. Discover key contact
details, the company background and their competitive positioning through this
collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour
Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and
Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes,
Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading
* Use five-year forecasts to assess how the market is predicted to develop.
L'ORÉAL ESPAÑA SA IN BEAUTY AND PERSONAL CARE (SPAIN)
Summary 1 L'Oréal España SA: Key Facts
Summary 2 L'Oréal España SA: Operational Indicators
Summary 3 L'Oréal España SA: Competitive Position 2015