L'Oreal Espana SA in Beauty and Personal Care (Spain)

 Published On: May, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF

L’Oréal announced in 2014 the signing of a definitive agreement to acquire NYX Cosmetics, a colour cosmetics retailer, which entered Spain at the end of 2015. This strategic move was in line with the global trend towards specialised colour cosmetics stores such as Kiko, which is performing very well due to a simple value proposition: colourful products offering good value for money, combined with excellent social media activity to engage with consumers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Strategic Direction
Key Facts
Summary 1 L'Oréal España SA: Key Facts
Summary 2 L'Oréal España SA: Operational Indicators
Competitive Positioning
Summary 3 L'Oréal España SA: Competitive Position 2015

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