Botica Comercial Farmaceutica Ltda in Beauty and Personal Care (Brazil)

 Published On: Jun, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Botica Comercial Farmacutica, the owner of O Botica beauty specialist retailers, continues to focus on a broad strategy to maintain its strong pace of growth. This strategy combines the expansion of its outlet numbers with large investment in marketing campaigns, such as television commercials, and the launch of many new products, from new fragrances to limited editions in colour cosmetics. Since 2010 the group has also used direct selling consultants, to directly compete with Avon Cosmtico...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Beauty and Personal Care market;
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Strategic Direction
Key Facts
Summary 1 Botica Comercial Farmacutica Ltda: Key Facts
Summary 2 Botica Comercial Farmacutica Ltda: Operational Indicators
Company Background
Internet Strategy
Competitive Positioning
Summary 3 Botica Comercial Farmacutica Ltda: Competitive Position 2015
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