Consumer and Market Insights: Skincare in Turkey

 Published On: Mar, 2016 |    No of Pages: 55 |  Published By: Canadean | Format: PDF
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Summary

Stable economic growth and presence of a large young population will drive the consumer packaged goods market in Turkey. The market is led by the Facial Care category which will also register fastest growth during 2015-2020. Health & Beauty Stores is the leading distribution channel in the Skincare market.

Key Findings

• Among all five Skincare categories analyzed, the Facial Care is the leading value category with 65.7% share by value in the Turkish Skincare market.

• The Turkish Skincare market is forecast to register higher growth during 2015-2020 compared to 2010-2015.

• Beiersdorf AG and Johnson & Johnson GmBH are the market leaders in the Turkish Skincare market.

• Bottle is the most commonly used container type for packaging in Turkey’s Skincare market.

• Health & Beauty Stores is the leading distribution channel in the Turkish Skincare market.

Synopsis

Canadean’s Consumer and Market Insights report on the Skincare market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

• Market data: Overall market value and volume data with growth analysis for 2010-2020

• Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

• Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

• Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and others in 2014

• Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Jar, and others

Reasons To Buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table of Contents

Introduction
• Report Scope

Country Context
• Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
• Value and volume analysis for Turkish Skincare market
• Historic and forecast consumption in Turkish Skincare market
• Degree of trade up/down in Turkish Skincare market
• Volume analysis by category
• Historic and forecast value analysis by category
• Winners and losers by category with change in market share
• Average category level pricing
• Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
• Leading retailers in Turkish Cosmetics & Toiletries market
• Leading distribution channels (value terms) in the Turkish Skincare market
• Leading distribution channels (value terms) by category

Packaging
• Skincare market by type of packaging material/container (in volume terms)
• Skincare market by type of packaging closure/outer (in volume terms)
• Skincare market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
• Penetration of private label by category in Turkish Skincare market
• Private Label growth (in value terms) compared to brands
• Market share of leading brands (in value terms) by category

Appendix
• Country context
• Category value and volume data
• Sector Overview
• Segment data
• Packaging data
• Category definitions
• Channel definitions
• Methodology
• About Canadean

List of Tables

Table 1: Market value analysis in TRY and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to TRY
Table 4: Average prices (TRY and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private Label penetration by categories, 2015
Figure 11: Private Label and brand share growth, 2012-2015
Figure 12: Brand share by categories, 2015

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