Hair Care in Sweden

 Published On: May, 2015 |    No of Pages: 33 |  Published By: Euromonitor | Format: PDF
Hair care experienced a slowly declining value trend in 2014, following the development seen in 2013. This is much a result of maturity, but also due to consumers reducing their usage of shampoos for environmental and health reasons. The “no-poo” trend, which stands for no shampoo and seen also in bath and shower products, has resulted in consumers cutting down on usage of shampoos and conditioners. Media attention and discussion in society in general about the effects on the environment of...

Hair Care in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2009-2014
Table 2 Sales of Hair Care by Category: % Value Growth 2009-2014
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2009-2014
Table 4 Sales of Styling Agents by Type: % Value Breakdown 2009-2014
Table 5 NBO Company Shares of Hair Care: % Value 2010-2014
Table 6 NBO Company Shares of Salon Hair Care: % Value 2010-2014
Table 7 LBN Brand Shares of Hair Care: % Value 2011-2014
Table 8 LBN Brand Shares of Colourants: % Value 2011-2014
Table 9 LBN Brand Shares of Salon Hair Care: % Value 2011-2014
Table 10 LBN Brand Shares of Styling Agents: % Value 2011-2014
Table 11 LBN Brand Shares of Premium Hair Care: % Value 2011-2014
Table 12 Forecast Sales of Hair Care by Category: Value 2014-2019
Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2014-2019
Table 14 Forecast Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Beiersdorf Ab in Beauty and Personal Care (sweden)
Strategic Direction
Key Facts
Summary 1 Beiersdorf AB: Key Facts
Summary 2 Beiersdorf AB: Operational Indicators
Competitive Positioning
Summary 3 Beiersdorf AB: Competitive Position 2014
Cederroth Ab in Beauty and Personal Care (sweden)
Strategic Direction
Key Facts
Summary 4 Cederroth AB: Key Facts
Summary 5 Cederroth AB: Operational Indicators
Competitive Positioning
Summary 6 Cederroth AB: Competitive Position 2014
L'Oréal Sverige Ab in Beauty and Personal Care (sweden)
Strategic Direction
Key Facts
Summary 7 L'Oréal Sverige AB: Key Facts
Summary 8 L'Oréal Sverige AB: Operational Indicators
Competitive Positioning
Summary 9 L'Oréal Sverige AB: Competitive Position 2014
Executive Summary
Sluggish Demand Saved by Premium Products
Beauty and Personal Care - An Opportunity for Self-indulgence
International Players Lead Sales
Increasing Segmentation
Small But Stable Forecast Growth
Key Trends and Developments
Retail Sales Facing Increasing Competition From Beauty Salons
Swedes Are Increasingly Cleaning Up Their Beauty Routines
Self-indulgence Through Beauty and Personal Care Products
Market Data
Table 15 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 23 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 10 Research Sources


If the above report does not have the information suitable for your business, we can provide custom research that can be lucrative for your business or enhance your profession.