RTD Coffee in Austria

 Published On: Jun, 2015 |    No of Pages: 29 |  Published By: Euromonitor | Format: PDF
RTD coffee saw another year of strong off-trade volume growth in 2014 and even experienced double digit growth in off-trade value terms. The category was able to expand its consumer base due to the leading brands’ constant investments in advertising and marketing and high levels of brand recognition. Coffee in general has recently been more popular than ever in Austria and consumers have been very willing to spend good money on good coffee. Furthermore, RTD coffee’s suitability for on-the-go...

Euromonitor International's RTD Coffee in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Category Data
Table 1 Off-trade Sales of RTD Coffee: Volume 2009-2014
Table 2 Off-trade Sales of RTD Coffee: Value 2009-2014
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2009-2014
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2009-2014
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2010-2014
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2011-2014
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2010-2014
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2011-2014
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2014-2019
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Rauch Fruchtsäfte GmbH & Co Og in Soft Drinks (austria)
Strategic Direction
Key Facts
Summary 1 Rauch Fruchtsäfte GmbH & Co OG: Key Facts
Summary 2 Rauch Fruchtsäfte GmbH & Co OG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Rauch Fruchtsäfte GmbH & Co OG: Competitive Position 2014
Executive Summary
Soft Drinks Stagnates in Value and Declines in Volume Terms
Cool and Rainy Weather During the Summer Impacts Consumption Significantly
Coca-Cola Remains Leader in Soft Drinks
the Market Leader Adds Stevia Again
Soft Drinks Expected To Regain Growth Momentum
Key Trends and Developments
Poor Summer Weather Impacts Growth Trends
Regional Products Meet Demand for High-quality Juice and Concentrates
Tap Water Remains Topic of Public Debate
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 27 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 28 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 33 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2009-2014
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2009-2014
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Appendix
Fountain Sales in Austria
Definitions
Sources
Summary 4 Research Sources

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