Tea in Germany

 Published On: Apr, 2015 |    No of Pages: 26 |  Published By: Euromonitor | Format: PDF
2014 was a poor year for tea in terms of value sales. This was mainly due to a mild winter. In most regions in Germany, tea is still perceived as a drink for the winter. When it is cold outside, consumers like a hot drink to warm themselves up. Hampered by the mild weather in the early part of 2014, tea posted a current value decline of 2% for the year.

Euromonitor International's Tea in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2009-2014
Table 2 Retail Sales of Tea by Category: Value 2009-2014
Table 3 Retail Sales of Tea by Category: % Volume Growth 2009-2014
Table 4 Retail Sales of Tea by Category: % Value Growth 2009-2014
Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2009-2014
Table 6 NBO Company Shares of Tea: % Retail Value 2010-2014
Table 7 LBN Brand Shares of Tea: % Retail Value 2011-2014
Table 8 Forecast Retail Sales of Tea by Category: Volume 2014-2019
Table 9 Forecast Retail Sales of Tea by Category: Value 2014-2019
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2014-2019
Ostfriesische Tee Gesellschaft in Hot Drinks (germany)
Strategic Direction
Key Facts
Summary 1 Ostfriesische Tee Gesellschaft: Key Facts
Summary 2 Ostfriesische Tee Gesellschaft: Operational Indicators
Company Background
Production
Summary 3 Ostfriesische Tee Gesellschaft: Production Statistics 2014
Competitive Positioning
Summary 4 Ostfriesische Tee Gesellschaft: Competitive Position 2014
Teekanne GmbH & Co Kg in Hot Drinks (germany)
Strategic Direction
Key Facts
Summary 5 Teekanne GmbH & Co KG: Key Facts
Summary 6 Teekanne GmbH & Co KG: Operational Indicators
Company Background
Production
Summary 7 Teekanne GmbH & Co KG: Production Statistics 2014
Competitive Positioning
Summary 8 Teekanne GmbH & Co KG: Competitive Position 2014
Executive Summary
German Hot Drinks Market Stagnates in 2014
Coffee Pods Continue To Grow in Importance
Mondelez Deutschland Continues To Lead Hot Drinks
No Game-changing Innovations in 2014 As Companies Take Small Steps
Health and Premiumisation To Drive Value Growth in the Next Few Years
Key Trends and Developments
Price War Limits Value Growth in Coffee Pods
New Flavours Push the Idea of Hot Drinks As Lifestyle Beverages
Ethical Consumption Still on the Rise
Market Data
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
Table 15 Retail Sales of Hot Drinks by Category: Volume 2009-2014
Table 16 Retail Sales of Hot Drinks by Category: Value 2009-2014
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
Table 25 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2009-2014
Table 26 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
Table 27 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Appendix
Production/import/export Data
Table 38 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category 2009-2013
Definitions
Sources
Summary 9 Research Sources

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