The 2016-2021 World Outlook for Bottled Carbonated Soft Drinks

 Published On: Apr, 2015 |    No of Pages: 248 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the world outlook for bottled carbonated soft drinks across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis--vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world).

This study gives, however, my estimates for the worldwide latent demand, or the P.I.E., for bottled carbonated soft drinks. It also shows how the P.I.E. is divided across the worlds regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.

Table Of Contents:

1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 14
1.3.3 Step 3. Filling in Missing Values 16
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 16
1.3.5 Step 5. Fixed-Parameter Linear Estimation 16
1.3.6 Step 6. Aggregation and Benchmarking 17
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 17
1.4 Frequently Asked Questions (FAQ) 17
1.4.1 Category Definition 17
1.4.2 Units 18
1.4.3 Methodology 19
2 SUMMARY OF FINDINGS 21
2.1 The Worldwide Market Potential 21
3 AFRICA & THE MIDDLE EAST 23
3.1 Executive Summary 23
3.2 Afghanistan 25
3.3 Algeria 26
3.4 Angola 28
3.5 Armenia 28
3.6 Azerbaijan 29
3.7 Bahrain 30
3.8 Benin 31
3.9 Botswana 32
3.10 Burkina Faso 33
3.11 Burundi 34
3.12 Cameroon 34
3.13 Cape Verde 35
3.14 Central African Republic 36
3.15 Chad 36
3.16 Comoros 37
3.17 Congo (formerly Zaire) 38
3.18 Cote d'Ivoire 39
3.19 Djibouti 39
3.20 Egypt 40
3.21 Equatorial Guinea 41
3.22 Eritrea 42
3.23 Ethiopia 43
3.24 Gabon 44
3.25 Ghana 44
3.26 Guinea 46
3.27 Guinea-Bissau 46
3.28 Iran 47
3.29 Iraq 50
3.30 Israel 51
3.31 Jordan 52
3.32 Kenya 52
3.33 Kuwait 54
3.34 Kyrgyzstan 55
3.35 Lebanon 56
3.36 Lesotho 56
3.37 Liberia 57
3.38 Libya 58
3.39 Madagascar 59
3.40 Malawi 59
3.41 Mali 60
3.42 Mauritania 61
3.43 Mauritius 61
3.44 Morocco 62
3.45 Mozambique 63
3.46 Namibia 64
3.47 Niger 65
3.48 Nigeria 66
3.49 North Sudan 68
3.50 Oman 69
3.51 Pakistan 70
3.52 Palestine 72
3.53 Qatar 73
3.54 Republic of Congo 74
3.55 Rwanda 74
3.56 Sao Tome E Principe 75
3.57 Saudi Arabia 76
3.58 Senegal 77
3.59 Sierra Leone 78
3.60 Somalia 78
3.61 South Africa 79
3.62 South Sudan 80
3.63 Swaziland 81
3.64 Syrian Arab Republic 81
3.65 Tajikistan 83
3.66 Tanzania 83
3.67 The Gambia 84
3.68 The United Arab Emirates 85
3.69 Togo 86
3.70 Tunisia 87
3.71 Turkey 88
3.72 Turkmenistan 91
3.73 Uganda 92
3.74 Uzbekistan 93
3.75 Western Sahara 94
3.76 Yemen 94
3.77 Zambia 95
3.78 Zimbabwe 96
4 ASIA 97
4.1 Executive Summary 97
4.2 Bangladesh 99
4.3 Bhutan 101
4.4 Brunei 101
4.5 Burma 102
4.6 Cambodia 103
4.7 China 103
4.8 Hong Kong 105
4.9 India 106
4.10 Indonesia 108
4.11 Japan 110
4.12 Laos 113
4.13 Macau 114
4.14 Malaysia 115
4.15 Maldives 116
4.16 Mongolia 116
4.17 Nepal 117
4.18 North Korea 118
4.19 Papua New Guinea 119
4.20 Philippines 120
4.21 Seychelles 124
4.22 Singapore 125
4.23 South Korea 125
4.24 Sri Lanka 127
4.25 Taiwan 127
4.26 Thailand 128
4.27 Timor - Leste, Democratic Republic of 129
4.28 Vietnam 130
5 EUROPE 131
5.1 Executive Summary 131
5.2 Albania 133
5.3 Andorra 134
5.4 Austria 134
5.5 Belarus 135
5.6 Belgium 136
5.7 Bosnia and Herzegovina 137
5.8 Bulgaria 138
5.9 Croatia 139
5.10 Cyprus 139
5.11 Czech Republic 140
5.12 Denmark 141
5.13 Estonia 142
5.14 Finland 143
5.15 France 144
5.16 Georgia 146
5.17 Germany 146
5.18 Greece 147
5.19 Hungary 149
5.20 Iceland 150
5.21 Ireland 151
5.22 Italy 151
5.23 Kazakhstan 153
5.24 Kosovo 155
5.25 Latvia 155
5.26 Liechtenstein 156
5.27 Lithuania 157
5.28 Luxembourg 157
5.29 Macedonia 158
5.30 Malta 159
5.31 Moldova 159
5.32 Monaco 160
5.33 Montenegro 161
5.34 Norway 161
5.35 Poland 162
5.36 Portugal 164
5.37 Romania 165
5.38 Russia 166
5.39 San Marino 169
5.40 Serbia 169
5.41 Slovakia 170
5.42 Slovenia 171
5.43 Spain 172
5.44 Sweden 174
5.45 Switzerland 175
5.46 The Netherlands 176
5.47 The United Kingdom 178
5.48 Ukraine 180
6 LATIN AMERICA 183
6.1 Executive Summary 183
6.2 Argentina 185
6.3 Belize 188
6.4 Bolivia 189
6.5 Brazil 190
6.6 Chile 193
6.7 Colombia 194
6.8 Costa Rica 196
6.9 Ecuador 197
6.10 El Salvador 198
6.11 Guatemala 199
6.12 Guyana 200
6.13 Honduras 200
6.14 Mexico 201
6.15 Nicaragua 203
6.16 Panama 204
6.17 Paraguay 204
6.18 Peru 205
6.19 Suriname 206
6.20 The Falkland Islands 207
6.21 Uruguay 208
6.22 Venezuela 209
7 NORTH AMERICA & THE CARIBBEAN 211
7.1 Executive Summary 211
7.2 Antigua and Barbuda 212
7.3 Aruba 213
7.4 Barbados 213
7.5 Bermuda 214
7.6 Canada 215
7.7 Cuba 217
7.8 Dominica 218
7.9 Dominican Republic 219
7.10 Greenland 220
7.11 Grenada 221
7.12 Haiti 221
7.13 Jamaica 222
7.14 Puerto Rico 223
7.15 St. Kitts and Nevis 224
7.16 St. Lucia 224
7.17 St. Vincent and the Grenadines 225
7.18 The Bahamas 226
7.19 The British Virgin Islands 226
7.20 The Cayman Islands 227
7.21 The U.S. Virgin Islands 228
7.22 The United States 228
7.23 Trinidad and Tobago 230
8 OCEANA 231
8.1 Executive Summary 231
8.2 American Samoa 232
8.3 Australia 233
8.4 Christmas Island 234
8.5 Cook Islands 234
8.6 Fiji 235
8.7 French Polynesia 235
8.8 Guam 236
8.9 Kiribati 237
8.10 Marshall Islands 237
8.11 Micronesia Federation 238
8.12 Nauru 238
8.13 New Caledonia 239
8.14 New Zealand 240
8.15 Niue 241
8.16 Norfolk Island 241
8.17 Palau 242
8.18 Solomon Islands 242
8.19 The Northern Mariana Island 243
8.20 Tonga 244
8.21 Tuvalu 244
8.22 Vanuatu 245
8.23 Wallis and Futuna 245
8.24 Western Samoa 246
9 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 247
9.1 Disclaimers & Safe Harbor 247
9.2 ICON Group International, Inc. User Agreement Provisions 248

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