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Summary The Spain Quarterly Beverage Tracker report provides quarterly data for Q1-2015, full year 2014 volumes, 2015 forecasts for all commercial beverages, and supporting analysis. Key Findings • Soft drinks saw a 1% growth, with iced/rtd coffee drinks increasing by 17% • Alcoholic drinks increased by 1%, wine being the only category that declined • The dairy categories contracted by over 1%, white milk decreasing by over 2% • Upsizing in both packaged water and energy drinks seemed successful Synopsis The report from global beverage experts, Canadean, is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering: • Topline volumes for Q1 2015 vs Q1 2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories • Carbonates data for Q1 2015 vs Q1 2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour • An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends • Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015 • Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots) • Update on important soft drinks corporate activity • Quarterly selected retail price movements for key brands by category covering the most recent five quarters • A Q1-2015 special focus on recent trends and innovation in energy drinks Reasons To Buy • The Spain Quarterly Beverage Tracker report is designed for clients needing an in-depth understanding of the most up-to-date trends in the Spain beverage industry to support and enhance strategic planning • Comprehensive textual analysis makes this report an essential tool in helping you identify the latest quarterly and emerging annual trends in the Spain to back your marketing initiatives • Canadean’s experienced ‘on the ground’ local researchers provide widely respected category projections supported by insightful analysis, which can be used to make well-informed decisions on the 2015 outlook in the marketplace for your company • Each quarter a Special Focus on a current industry ‘hot topic’ offers an informative analysis from our local consultants keeping you up-to-date with developments in the country
