Juice in Kenya

 Published On: May, 2017 |    No of Pages: 22 |  Published By: Euromonitor | Format: PDF
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Players in juice engaged in active marketing campaigns with the aim of boosting sales amongst the growing mid-income population that is slowly adopting juice as a healthy alternative to carbonates. Manufacturers are focusing on product packaging, adopting the use of resealable caps, and offering ready-to-drink juice options with an aim to fit into the busy lifestyles especially of urban consumers. Fruit Full and Nakumatt Nectar products are pioneers, launching re-sealable folding carton packagin...

Juice in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

JUICE IN KENYA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Juice by Category: Volume 2011-2016
Table 2 Off-trade Sales of Juice by Category: Value 2011-2016
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2011-2016
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2012-2016
Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2013-2016
Table 7 NBO Company Shares of Off-trade Juice: % Value 2012-2016
Table 8 LBN Brand Shares of Off-trade Juice: % Value 2013-2016
Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2016-2021
Table 10 Forecast Off-trade Sales of Juice by Category: Value 2016-2021
Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Kevian Kenya Ltd in Soft Drinks (kenya)
Strategic Direction
Key Facts
Summary 1 Kevian Kenya Ltd: Key Facts
Competitive Positioning
Summary 2 Kevian Kenya Ltd: Competitive Position 2016
Executive Summary
Soft Drinks Records Growth in 2016
Growing Young Population Remains A Key Growth Driver in 2016
Coca-Cola East & Central Africa Division Continues To Lead Soft Drinks in 2016
Innovative Product Packaging Sets the Pace in 2016
Positive Forecast Growth Expected
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 25 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 26 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 27 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 28 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 29 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 34 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 35 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 36 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 37 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 3 Research Sources

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