Energy Drinks in Kenya

 Published On: Mar, 2016 |    No of Pages: 19 |  Published By: Euromonitor | Format: PDF
Prolonged hot weather conditions and more manual labour along with growth in the popularity of sports as well as increasing openings of gyms and health spas in Kenya were key factors for energy drinks sales growth in 2015.

Euromonitor International's Energy Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

ENERGY DRINKS IN KENYA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Energy Drinks by Category: Volume 2010-2015
Table 2 Off-trade Sales of Energy Drinks by Category: Value 2010-2015
Table 3 Off-trade Sales of Energy Drinks by Category: % Volume Growth 2010-2015
Table 4 Off-trade Sales of Energy Drinks by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2011-2015
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2012-2015
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2011-2015
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2012-2015
Table 9 Forecast Off-trade Sales of Energy Drinks by Category: Volume 2015-2020
Table 10 Forecast Off-trade Sales of Energy Drinks by Category: Value 2015-2020
Table 11 Forecast Off-trade Sales of Energy Drinks by Category: % Volume Growth 2015-2020
Table 12 Forecast Off-trade Sales of Energy Drinks by Category: % Value Growth 2015-2020
Executive Summary
Value Sales of Soft Drinks Record Positive Growth Despite High Inflation
Multinational Players Continue To Face Increasing Competition From Domestic Firms
New Entrants Threaten Sales for Key Players
Intensive Marketing for Niche Products Boosts Volume Sales
Perceived Healthy Drinks Expected To Boost Volume and Value Sales Over the Forecast Period
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 25 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 26 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources

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