Energy Drinks in Venezuela

 Published On: Feb, 2015 |    No of Pages: 23 |  Published By: Euromonitor | Format: PDF
Whilst sports drinks is considered a mature category with little innovation which is mainly limited to the introduction of limited editions in Gatorade’s portfolio, energy drinks is a booming category, locally and worldwide. For instance, in 2014 Coca-Cola FEMSA de Venezuela introduced its domestically manufactured brand Burn as part of the global strategy of the Coca-Cola Company which looks to expand its participation in energy drinks, being regarded as the fastest-growing category of soft...

Energy Drinks in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Category Data
Table 1 Off-trade Sales of Energy Drinks by Category: Volume 2009-2014
Table 2 Off-trade Sales of Energy Drinks by Category: Value 2009-2014
Table 3 Off-trade Sales of Energy Drinks by Category: % Volume Growth 2009-2014
Table 4 Off-trade Sales of Energy Drinks by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2010-2014
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2011-2014
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2010-2014
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2011-2014
Table 9 Forecast Off-trade Sales of Energy Drinks by Category: Volume 2014-2019
Table 10 Forecast Off-trade Sales of Energy Drinks by Category: Value 2014-2019
Table 11 Forecast Off-trade Sales of Energy Drinks by Category: % Volume Growth 2014-2019
Table 12 Forecast Off-trade Sales of Energy Drinks by Category: % Value Growth 2014-2019
Executive Summary
the Soft Drinks Industry Continues To See Limited Possibilities for Expansion
Price Increases Lead To Favourable Constant Value Growth Despite Meagre Volume Increases
Coca-Cola Femsa De Venezuela Enters Market To Compete in Energy Drinks
Soft Drinks Goes Through A Period of Stagnation With Regards To New Product Developments
Modest Volume Growth Expected Over the Forecast Period
Key Trends and Developments
An Adjustment in Juice Prices Hit Unit Prices and Current Value Growth in 2014
Energy Drinks Emerges As the Best Performing Category of Soft Drinks
Bottled Water Continues To See Favourable Possibilities for Expansion
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 27 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 28 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Appendix
Fountain Sales in Venezuela
Sources
Summary 1 Research Sources

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