South Korea Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

 Published On: Jul, 2016 |    No of Pages: 46 |  Published By: Canadean | Format: PDF
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Summary
Beer sales have continued to grow in South Korea as more offerings enter the market aimed at premium consumers. Foreign imported brands saw consumers switch towards full flavored beer, which led to domestic beer producers trying to reformulate their brands or produce new ones with higher malt content. Mainstream beers in order to compete with the premium and super premium beers have started to follow the trend of the premium beer through rebranding, reimaging, marketing and promotion of their current brands. For example, The Premier OB reduced the OB on its label and increased the Premier in order to make it stand out more. New entrants into the market such as Kloud have highlighted the brewing method of the traditional two brands, which water down a beer concentrate, leading consumers to think Kloud is more premium

Key Findings
• Beer market witnessed growth as more disposable income led to more purchases.

• Consumption of beer caused the decline in the demand of rice wine, soju as consumers try to curb their drinking of it when having beer.

• Increased competition from both domestic and foreign brands and more premium offerings boosted the beer consumption.

• Mainstream beers trying to become premium as consumers move towards more premium beer offerings

Synopsis
Canadean’s South Korea Beer Market Insights 2016 Report provides a complete overview of the South Korea beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:

• 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts

• Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016

• Value by distribution channel 2011-2015, with 2016 forecasts

• 2014-2016 selected on- / off-premise retail prices

• Details of key beer new product launches in 2015 by company

• Overview of the competitive landscape in the beer market, with analysis of key company performance

• Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

• Data is also available in excel format

Reasons To Buy
• Gain an in-depth understanding of the dynamics and structure of the South Korea beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

• Evaluate the current emerging trends and future growth opportunities in the South Korea beer market to support your brand development and marketing initiatives

• Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

• Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

• Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

• Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the South Korea beer market

• View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Table of Contents
1 Data Revisions Summary
2 Market Context
2.1 Market Parameters Tables
2.2 Legislation and Taxation Tables
3 Market Background Briefing
4 Market Update
4.2 Beer Pricing Tables
4.3 Beer Data Tables
5 Brewer Profiles
6 Appendix
6.1 Disclaimer
6.2 Methodology, Wisdom Attributes & Product Definitions
6.3 Map

List of Tables
Table 1: Data Revisions Summary
Table 2: South Korea Population Size and Growth, 1987-2018F
Table 3: Population Size and Growth, 2005-2016F
Table 4: South Korea Economic Indicators, 2007-2017F
Table 5: Taxation Base
Table 6: Historical Excise Rates of Beer
Table 7: Legal controls on Beer
Table 8: Tax Burden on Beer @ 5% Abv, 2015
Table 9: Beer Key Facts
Table 10: Top 10 Beer Brands - Volume, 2013-2015
Table 11: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015
Table 12: Licensed Brand Owners and Licensees
Table 13: Beer Market Valuation (Local Currency), 2014-2016F
Table 14: Trade Margin Build-Up Model
Table 15: Selected Consumer Beer Prices: On-Premise, 2014-2016
Table 16: Selected Consumer Beer Prices: Off-Premise, 2014-2016
Table 17: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 18: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 19: Beer Production/Trade/Consumption - Growth, 2005-2016F
Table 20: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 21: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 22: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 23: Beer Market Valuation (Local Currency), 2014-2016F
Table 24: Beer Consumption by Local Definition, 2012-2016F
Table 25: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 26: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 27: Beer Consumption by Type, 2012-2016F
Table 28: Beer Consumption by Geographic Scope, 2012-2016F
Table 29: Beer All Trademarks, 2011-2015
Table 30: Beer Brands by Local Definition, 2011-2015
Table 31: Beer Brands by Standard Price Segment, 2011-2015
Table 32: Beer Brands by Alcoholic Strength, 2011-2015
Table 33: Beer Brands by Type, 2011-2015
Table 34: Imported Brands by Origin, 2011-2015
Table 35: Beer Licensed Brands, 2011-2015
Table 36: Beer Trademark Owners, 2011-2015
Table 37: Beer Local Operators, 2011-2015
Table 38: Beer leading Brewers/Importers, 2011-2015
Table 39: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F
Table 40: Beer Distribution: On vs. Off Premise, 2012-2016F
Table 41: Heineken Korea Brand Volumes 2011-2015
Table 42: Hite Brewery Co. Brand Volumes 2011-2015
Table 43: Oriental Brewery Brand Volumes 2011-2015
Table 44: Lotte Asahi Liquor Co Ltd Brand Volumes 2011-2015

List of Figures
Figure 1: Beer Leading Brewers/Importers, 2015
Figure 2: Beer Consumption by Pack Material/Type, 2015
Figure 3: Beer Distribution by Channel, 2015
Figure 4: Beer Consumption by Price Segment, 2015

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