Ready Meals in Austria

 Published On: Nov, 2017 |    No of Pages: 40 |  Published By: Euromonitor | Format: PDF
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The ready meals category was influenced by two different factors in 2017. On the one hand, the ever busier modern lifestyles of Austrians drove many consumers to opt for convenient products such as ready meals which do not require much time to prepare but also taste good and offer decent quality. On the other hand, the same modern lifestyles also led to many consumers rethinking their eating habits and shifting to healthier products and ingredients. This situation saw many Austrians look for fre...

Ready Meals in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

READY MEALS IN AUSTRIA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2012-2017
Table 2 Sales of Ready Meals by Category: Value 2012-2017
Table 3 Sales of Ready Meals by Category: % Volume Growth 2012-2017
Table 4 Sales of Ready Meals by Category: % Value Growth 2012-2017
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2012-2017
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2012-2017
Table 7 NBO Company Shares of Ready Meals: % Value 2013-2017
Table 8 LBN Brand Shares of Ready Meals: % Value 2014-2017
Table 9 Distribution of Ready Meals by Format: % Value 2012-2017
Table 10 Forecast Sales of Ready Meals by Category: Volume 2017-2022
Table 11 Forecast Sales of Ready Meals by Category: Value 2017-2022
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2017-2022
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2017-2022
Felix Austria GmbH in Packaged Food (austria)
Strategic Direction
Key Facts
Summary 1 Felix Austria GmbH: Key Facts
Summary 2 Felix Austria GmbH: Operational Indicators
Competitive Positioning
Summary 3 Felix Austria GmbH: Competitive Position 2017
Rewe International AG in Packaged Food (austria)
Strategic Direction
Key Facts
Summary 4 Rewe International AG: Key Facts
Summary 5 Rewe International AG: Operational Indicators
Internet Strategy
Private Label
Summary 6 Rewe International AG: Private Label Portfolio
Competitive Positioning
Summary 7 Rewe International AG: Competitive Position 2016
Unilever Austria GmbH in Packaged Food (austria)
Strategic Direction
Key Facts
Summary 8 Unilever Austria GmbH: Key Facts
Competitive Positioning
Summary 9 Unilever Austria GmbH: Competitive Position 2017
Executive Summary
Strong Performance for Overall Packaged Food in 2017
Vegetarian, Vegan and Superfoods Products As Growth Drivers
Fierce Competition Between Private Label and Branded Manufacturers Persists
Supermarkets Lead Distribution Yet Discounters See Value Share Increase
Good Future Performance Expected for Overall Packaged Food
Key Trends and Developments
Greater Availability of Vegan and Vegetarian Products in Austria
Super Ingredients Feature More Prominently in Austrian Retail Outlets
Fresh, Convenient and Gourmet - A Mix of Trends
Snacking Continues Its Trajectory Towards Ubiquity
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
Market Data
Table 18 Sales of Packaged Food by Category: Volume 2012-2017
Table 19 Sales of Packaged Food by Category: Value 2012-2017
Table 20 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 21 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 22 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 23 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 24 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 25 Penetration of Private Label by Category: % Value 2012-2017
Table 26 Distribution of Packaged Food by Format: % Value 2012-2017
Table 27 Distribution of Packaged Food by Format and Category: % Value 2017
Table 28 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
Sources
Summary 10 Research Sources

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