Ready Meals in Austria

 Published On: Nov, 2015 |    No of Pages: 41 |  Published By: Euromonitor | Format: PDF
While the influence of the general health and wellness trend was felt in ready meals in Austria, the trend towards convenience drove this category in 2015. Being constantly faced with a lack of spare time, many Austrians struggled to balance their private and professional lives. With such hectic daily routines, demand for convenient food which can be prepared and consumed within minutes often overpowered the desire for 100% healthy nutrition. In addition, ready meals was also strongly...

Euromonitor International's Ready Meals in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

READY MEALS IN AUSTRIA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2010-2015
Table 2 Sales of Ready Meals by Category: Value 2010-2015
Table 3 Sales of Ready Meals by Category: % Volume Growth 2010-2015
Table 4 Sales of Ready Meals by Category: % Value Growth 2010-2015
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2010-2015
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2010-2015
Table 7 NBO Company Shares of Ready Meals: % Value 2011-2015
Table 8 LBN Brand Shares of Ready Meals: % Value 2012-2015
Table 9 Distribution of Ready Meals by Format: % Value 2010-2015
Table 10 Forecast Sales of Ready Meals by Category: Volume 2015-2020
Table 11 Forecast Sales of Ready Meals by Category: Value 2015-2020
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020
Felix Austria GmbH in Packaged Food (austria)
Strategic Direction
Key Facts
Summary 1 Felix Austria GmbH: Key Facts
Summary 2 Felix Austria GmbH: Operational Indicators
Competitive Positioning
Summary 3 Felix Austria GmbH: Competitive Position 2015
Rewe International AG in Packaged Food (austria)
Strategic Direction
Key Facts
Summary 4 Rewe International AG: Key Facts
Summary 5 Rewe International AG: Operational Indicators
Internet Strategy
Private Label
Summary 6 Rewe International AG: Private Label Portfolio
Competitive Positioning
Summary 7 Rewe International AG: Competitive Position 2014
Unilever Austria GmbH in Packaged Food (austria)
Strategic Direction
Key Facts
Summary 8 Unilever Austria GmbH: Key Facts
Summary 9 Unilever Austria GmbH: Operational Indicators
Competitive Positioning
Summary 10 Unilever Austria GmbH: Competitive Position 2015
Executive Summary
Slower Growth Compared To the Review Period
Key Trends in 2015 Include Grilling, Snacking, Vegetarian Food and Innovation
Private Label Maintains Its Lead in Packaged Food
the Grocery Retailers Channel Maintains Its Strong Position
Positive Performance for Packaged Food Expected in the Future
Key Trends and Developments
Vegetarianism Is the New Organic
Evolution of Barbequing: From Favourite Pastime To Major Trend
Unstoppable Refinement of Private Label
the Snacking Trend Continues To Thrive
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 18 Sales of Packaged Food by Category: Volume 2010-2015
Table 19 Sales of Packaged Food by Category: Value 2010-2015
Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 25 Penetration of Private Label by Category: % Value 2010-2015
Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 11 Research Sources

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