Tea in China

 Published On: Mar, 2015 |    No of Pages: 36 |  Published By: Euromonitor | Format: PDF
Sales of premium tea witnessed a sharp drop due to the anti-corruption and anti-extravagance campaign initiated by the Chinese government in 2013 and the trend continued in 2014. More mid-range products which are moderately priced and simply-packaged became available.

Tea in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2009-2014
Table 2 Retail Sales of Tea by Category: Value 2009-2014
Table 3 Retail Sales of Tea by Category: % Volume Growth 2009-2014
Table 4 Retail Sales of Tea by Category: % Value Growth 2009-2014
Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2009-2014
Table 6 NBO Company Shares of Tea: % Retail Value 2010-2014
Table 7 LBN Brand Shares of Tea: % Retail Value 2011-2014
Table 8 Forecast Retail Sales of Tea by Category: Volume 2014-2019
Table 9 Forecast Retail Sales of Tea by Category: Value 2014-2019
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2014-2019
Tenfu Group in Hot Drinks (china)
Strategic Direction
Key Facts
Summary 1 Tenfu Group: Key Facts
Summary 2 Tenfu Group: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Tenfu Group: Competitive Position 2014
Zhejiang Xiangpiaopiao Co Ltd in Hot Drinks (china)
Strategic Direction
Key Facts
Summary 4 Zhejiang Xiangpiaopiao Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Zhejiang Xiangpiaopiao Co Ltd: Competitive Position 2014
Executive Summary
Mid-market Products Flourishing
Leading Hot Drinks Companies Invest More in Flavour Innovations
Nestlé (china) Ltd Maintains the Top Position in Hot Drinks in 2014
Weak Sales for First Soy Capsule
Hot Drinks Will See Slower Growth Over the Forecast Period
Key Trends and Developments
Flavour Innovation Becomes A Focus for Leading Manufacturers
Manufacturers No Longer Limited by Traditional Distribution Channels
Mid-market Hot Drinks Products Are Flourishing
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Data
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
Table 15 Retail Sales of Hot Drinks by Category: Volume 2009-2014
Table 16 Retail Sales of Hot Drinks by Category: Value 2009-2014
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
Table 23 Retail Sales of Hot Drinks by Region: Volume 2009-2014
Table 24 Retail Sales of Hot Drinks by Region: Value 2009-2014
Table 25 Retail Sales of Hot Drinks by Region: % Volume Growth 2009-2014
Table 26 Retail Sales of Hot Drinks by Region: % Value Growth 2009-2014
Table 27 Foodservice Sales of Hot Drinks by Region: Volume 2009-2014
Table 28 Foodservice Sales of Hot Drinks by Region: % Volume Growth 2009-2014
Table 29 Total Sales of Hot Drinks by Region: Total Volume 2009-2014
Table 30 Total Sales of Hot Drinks by Region: % Total Volume Growth 2009-2014
Table 31 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
Table 32 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
Table 33 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
Table 34 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
Table 35 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 36 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 37 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 38 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 39 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 40 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 41 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 42 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 43 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 44 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Table 45 Forecast Retail Sales of Hot Drinks by Region: Volume 2014-2019
Table 46 Forecast Retail Sales of Hot Drinks by Region: Value 2014-2019
Table 47 Forecast Retail Sales of Hot Drinks by Region: % Volume Growth 2014-2019
Table 48 Forecast Retail Sales of Hot Drinks by Region: % Value Growth 2014-2019
Table 49 Forecast Foodservice Sales of Hot Drinks by Region: Volume 2014-2019
Table 50 Forecast Foodservice Sales of Hot Drinks by Region: % Volume Growth 2014-2019
Table 51 Forecast Total Sales of Hot Drinks by Region: Total Volume 2014-2019
Table 52 Forecast Total Sales of Hot Drinks by Region: % Total Volume Growth 2014-2019
Sources
Summary 6 Research Sources

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