Energy Drinks in Iran

 Published On: Apr, 2016 |    No of Pages: 21 |  Published By: Euromonitor | Format: PDF
Energy drinks is still rising from a very low sales base in Iran and consumer awareness of these products remains very low. This low sales base was the main driver of the healthy growth seen in the category during 2015 as these products became more visible in many independent small grocers outlets. However, 2015 was a very tough year for sales of energy drinks as well due to high inflation and declining purchasing power. Smuggling and infiltration also accelerated, which negatively impacted the...

Euromonitor International's Energy Drinks in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
ENERGY DRINKS IN IRAN

Headlines
Trends
Category Data
Table 1 Off-trade Sales of Energy Drinks by Category: Volume 2010-2015
Table 2 Off-trade Sales of Energy Drinks by Category: Value 2010-2015
Table 3 Off-trade Sales of Energy Drinks by Category: % Volume Growth 2010-2015
Table 4 Off-trade Sales of Energy Drinks by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2011-2015
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2012-2015
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2011-2015
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2012-2015
Table 9 Forecast Off-trade Sales of Energy Drinks by Category: Volume 2015-2020
Table 10 Forecast Off-trade Sales of Energy Drinks by Category: Value 2015-2020
Table 11 Forecast Off-trade Sales of Energy Drinks by Category: % Volume Growth 2015-2020
Table 12 Forecast Off-trade Sales of Energy Drinks by Category: % Value Growth 2015-2020
Executive Summary
Low Sales Base, Rapidly Rising Awareness and Improvements in Distribution Drive Growth
Declining Purchasing Power Remains Key Factor Hampering Growth in 2015
Domestic Production for Both Local and Multinational Brands Is Still A Common Practice
Health and Wellness, New Flavours and Improved Packaging Remain Major Trends
Declining Purchasing Power Poses A Serious Threat, Although the Low Sales Base Gives Hope for Further Growth.
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 27 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 28 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources

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