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In 2014, off-trade volume and value sales of RTD coffee rose by 11% and 12% respectively, which were lower than the rates recorded in 2013. The slower rates indicate the fact that many consumers first tried RTD coffee due to curiosity generated by advertisements in the mass media, but then often refused repurchasing because its quality did not meet their expectations.RTD Coffee in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the RTD Coffee market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.