RTD Coffee in Vietnam

 Published On: Jun, 2015 |    No of Pages: 24 |  Published By: Euromonitor | Format: PDF

In 2014, off-trade volume and value sales of RTD coffee rose by 11% and 12% respectively, which were lower than the rates recorded in 2013. The slower rates indicate the fact that many consumers first tried RTD coffee due to curiosity generated by advertisements in the mass media, but then often refused repurchasing because its quality did not meet their expectations.

RTD Coffee in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Category Data
Table 1 Off-trade Sales of RTD Coffee: Volume 2009-2014
Table 2 Off-trade Sales of RTD Coffee: Value 2009-2014
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2009-2014
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2009-2014
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2010-2014
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2011-2014
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2010-2014
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2011-2014
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2014-2019
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Executive Summary
Soft Drinks Records High Growth in 2014
Manufacturers Pay More Attention To Internet Marketing
Competition Stiffens in Soft Drinks
New Products With More Health Benefits Attract Consumers
Bright Outlook for Soft Drinks Over the Forecast Period
Key Trends and Developments
Competition Stiffens in Soft Drinks
Soft Drinks With More Health Benefits Attract Consumers
Manufacturers Pay More Attention To Internet Marketing
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 27 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 28 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Appendix
Fountain Sales in Vietnam
Sources
Summary 1 Research Sources
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