Kirin Holdings Co Ltd in Beer (World)

 Published On: Nov, 2015 |    No of Pages: 36 |  Published By: Euromonitor | Format: PDF
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Japanís second largest brewer, Kirin, faces significant challenges across its key markets, including unfavourable demographic developments, economic difficulties and changing consumption patterns. This profile analyses Kirinís strategic responses, including its pioneering move into craft beer in its domestic market and its ongoing international expansion.

Euromonitor Internationalís Kirin Holdings Co Ltd in Beer (World) Company Profile offers detailed strategic analysis of the companyís business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Kirin Holdings Co Ltd in Beer (World)
Scope of the report
Strategic Evaluation
Competitive Positioning
Market Assessment
Market and Category Assessment
Brand Strategy
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