Wine in Cameroon

 Published On: Jun, 2017 |    No of Pages: 21 |  Published By: Euromonitor | Format: PDF
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Wines sales were negatively impacted as unit prices increased in 2016, following a rise in excise duty on all alcoholic beverages the previous year. In a category in which consumer awareness is relatively low compared to that of beer, and characterised by a considerable lack of advertising and promotional activities, growth saw a slowdown compared with the review period CAGR. There has been an increase in the illegal sale of alcohol, as more smugglers take advantage of consumers' vulnerability a...

Wine in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
WINE IN CAMEROON

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2011-2016
Table 2 Sales of Wine by Category: Total Value 2011-2016
Table 3 Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 4 Sales of Wine by Category: % Total Value Growth 2011-2016
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2011-2016
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016
Table 9 Forecast Sales of Wine by Category: Total Volume 2016-2021
Table 10 Forecast Sales of Wine by Category: Total Value 2016-2021
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021
Executive Summary
Alcoholic Drinks Market Experiences Volume Growth
Influx of Contraband Goods Affects Alcoholic Drinks Adversely
Stiff Competition Ensues As Companies Fight To Increase Market Share.
On-trade Channel Remains Consumers' Choice
Forecast Period Looks Favourable As Growth Is Projected
Market Background
Legislation
Taxation and Duty Levies
Table 13 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 14 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 15 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Table 16 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 17 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2016
Market Indicators
Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 29 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2016
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
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