Soft Drinks in Venezuela

 Published On: Feb, 2015 |    No of Pages: 74 |  Published By: Euromonitor | Format: PDF
In 2014, Coca-Cola FEMSA de Venezuela introduced its domestically manufactured brand Burn, to compete in energy drinks. This seems to be part of the global strategy of the Coca-Cola Company, which looks to expand its participation in the fastest-growing category of soft drinks: energy drinks. Burn was launched to compete under a competitive price strategy, with its retail price below that of flagship brands such as Red Bull and Ad-Rush (both imported) and offered in a larger pack size (355ml...

Soft Drinks in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Executive Summary
the Soft Drinks Industry Continues To See Limited Possibilities for Expansion
Price Increases Lead To Favourable Constant Value Growth Despite Meagre Volume Increases
Coca-Cola Femsa De Venezuela Enters Market To Compete in Energy Drinks
Soft Drinks Goes Through A Period of Stagnation With Regards To New Product Developments
Modest Volume Growth Expected Over the Forecast Period
Key Trends and Developments
An Adjustment in Juice Prices Hit Unit Prices and Current Value Growth in 2014
Energy Drinks Emerges As the Best Performing Category of Soft Drinks
Bottled Water Continues To See Favourable Possibilities for Expansion
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 15 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 16 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Appendix
Fountain Sales in Venezuela
Sources
Summary 1 Research Sources
Agua Mineral Los Alpes Ca in Soft Drinks (venezuela)
Strategic Direction
Key Facts
Summary 2 Agua Mineral Los Alpes CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Agua Mineral Los Alpes CA: Competitive Position 2014
Corporación Inlaca Ca in Soft Drinks (venezuela)
Strategic Direction
Key Facts
Summary 4 Corporación Inlaca CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Corporación Inlaca CA: Competitive Position 2014
Empresa Nacional Lácteos Los Andes (enlandes) in Soft Drinks (venezuela)
Strategic Direction
Key Facts
Summary 6 Empresa Nacional Lácteos Los Andes (Enlandes): Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Empresa Nacional Lácteos Los Andes (Enlandes): Competitive Position 2014
Empresas Polar Ca in Soft Drinks (venezuela)
Strategic Direction
Key Facts
Summary 8 Empresas Polar CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Empresas Polar CA: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 32 Sales of Bottled Water to Institutional Channel 2009-2014
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2009-2014
Table 34 Off-trade Sales of Bottled Water by Category: Value 2009-2014
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2009-2014
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2009-2014
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2010-2014
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2011-2014
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2010-2014
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2011-2014
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2009-2014
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2009-2014
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2009-2014
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2009-2014
Table 49 Off-trade Sales of Carbonates by Category: Volume 2009-2014
Table 50 Off-trade Sales of Carbonates by Category: Value 2009-2014
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2009-2014
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2009-2014
Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2009-2014
Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2009-2014
Table 55 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2009-2014
Table 56 NBO Company Shares of Off-trade Carbonates: % Volume 2010-2014
Table 57 LBN Brand Shares of Off-trade Carbonates: % Volume 2011-2014
Table 58 NBO Company Shares of Off-trade Carbonates: % Value 2010-2014
Table 59 LBN Brand Shares of Off-trade Carbonates: % Value 2011-2014
Table 60 Forecast Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 61 Forecast Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Headlines
Trends
Category Data
Concentrates Conversions
Summary 10 Conversion Factors for Ready-to-Drink (RTD) Concentrates
Table 66 Off-trade Sales of Concentrates (as sold) by Category: Volume 2009-2014
Table 67 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2009-2014
Table 68 Off-trade Sales of Concentrates (RTD) by Category: Volume 2009-2014
Table 69 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2009-2014
Table 70 Off-trade Sales of Concentrates by Category: Value 2009-2014
Table 71 Off-trade Sales of Concentrates by Category: % Value Growth 2009-2014
Table 72 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2010-2014
Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2011-2014
Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2010-2014
Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2011-2014
Table 76 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2010-2014
Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2014
Table 78 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2010-2014
Table 79 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2011-2014
Table 80 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2014-2019
Table 81 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2014-2019
Table 82 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 83 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 84 Forecast Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 85 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 86 Off-trade Sales of Juice by Category: Volume 2009-2014
Table 87 Off-trade Sales of Juice by Category: Value 2009-2014
Table 88 Off-trade Sales of Juice by Category: % Volume Growth 2009-2014
Table 89 Off-trade Sales of Juice by Category: % Value Growth 2009-2014
Table 90 Leading Flavours for Off-trade 100% Juice: % Volume Breakdown 2009-2014
Table 91 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume Breakdown 2009-2014
Table 92 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume Breakdown 2009-2014
Table 93 Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient: % Volume 2009-2014
Table 94 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2009-2014
Table 95 NBO Company Shares of Off-trade Juice: % Volume 2010-2014
Table 96 LBN Brand Shares of Off-trade Juice: % Volume 2011-2014
Table 97 NBO Company Shares of Off-trade Juice: % Value 2010-2014
Table 98 LBN Brand Shares of Off-trade Juice: % Value 2011-2014
Table 99 Forecast Off-trade Sales of Juice by Category: Volume 2014-2019
Table 100 Forecast Off-trade Sales of Juice by Category: Value 2014-2019
Table 101 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 102 Forecast Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 103 Off-trade Sales of RTD Tea by Category: Volume 2009-2014
Table 104 Off-trade Sales of RTD Tea by Category: Value 2009-2014
Table 105 Off-trade Sales of RTD Tea by Category: % Volume Growth 2009-2014
Table 106 Off-trade Sales of RTD Tea by Category: % Value Growth 2009-2014
Table 107 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2009-2014
Table 108 NBO Company Shares of Off-trade RTD Tea: % Volume 2010-2014
Table 109 LBN Brand Shares of Off-trade RTD Tea: % Volume 2011-2014
Table 110 NBO Company Shares of Off-trade RTD Tea: % Value 2010-2014
Table 111 LBN Brand Shares of Off-trade RTD Tea: % Value 2011-2014
Table 112 Forecast Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Headlines
Trends
Category Data
Table 116 Off-trade Sales of Energy Drinks by Category: Volume 2009-2014
Table 117 Off-trade Sales of Energy Drinks by Category: Value 2009-2014
Table 118 Off-trade Sales of Energy Drinks by Category: % Volume Growth 2009-2014
Table 119 Off-trade Sales of Energy Drinks by Category: % Value Growth 2009-2014
Table 120 NBO Company Shares of Off-trade Energy Drinks: % Volume 2010-2014
Table 121 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2011-2014
Table 122 NBO Company Shares of Off-trade Energy Drinks: % Value 2010-2014
Table 123 LBN Brand Shares of Off-trade Energy Drinks: % Value 2011-2014
Table 124 Forecast Off-trade Sales of Energy Drinks by Category: Volume 2014-2019
Table 125 Forecast Off-trade Sales of Energy Drinks by Category: Value 2014-2019
Table 126 Forecast Off-trade Sales of Energy Drinks by Category: % Volume Growth 2014-2019
Table 127 Forecast Off-trade Sales of Energy Drinks by Category: % Value Growth 2014-2019
Headlines
Trends
Category Data
Table 128 Off-trade Sales of Sports Drinks by Category: Volume 2009-2014
Table 129 Off-trade Sales of Sports Drinks by Category: Value 2009-2014
Table 130 Off-trade Sales of Sports Drinks by Category: % Volume Growth 2009-2014
Table 131 Off-trade Sales of Sports Drinks by Category: % Value Growth 2009-2014
Table 132 NBO Company Shares of Off-trade Sports Drinks: % Volume 2010-2014
Table 133 LBN Brand Shares of Off-trade Sports: % Volume 2011-2014
Table 134 NBO Company Shares of Off-trade Sports Drinks: % Value 2010-2014
Table 135 LBN Brand Shares of Off-trade Sports Drinks: % Value 2011-2014
Table 136 Forecast Off-trade Sales of Sports Drinks by Category: Volume 2014-2019
Table 137 Forecast Off-trade Sales of Sports Drinks by Category: Value 2014-2019
Table 138 Forecast Off-trade Sales of Sports Drinks by Category: % Volume Growth 2014-2019
Table 139 Forecast Off-trade Sales of Sports Drinks by Category: % Value Growth 2014-2019












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