Soft Drinks in Estonia

 Published On: Feb, 2015 |    No of Pages: 69 |  Published By: Euromonitor | Format: PDF
As staying active and healthy is a strong focus for a growing number of Estonian consumers, Estonians are showing an increasing interest in soft drinks with a healthy image such as bottled water. However, some product categories that are perceived as unhealthy are struggling to maintain sales growth, such as carbonates and energy drinks. Many consumers are also starting to make distinctions within juice, with many switching to 100% juice from nectars.

Soft Drinks in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Executive Summary
Strengthening of Health Trends Impacts Sales Growth for Soft Drinks
Innovation and New Product Development Fuel Value Sales Growth
Price Promotions and Discounting Remain Significant
Energy Drinks Impacted by Media and Consumer Backlash
Slow Growth Expected for Forecast Period
Market Indicators
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 15 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 16 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Sources
Summary 1 Research Sources
A Le Coq As in Soft Drinks (estonia)
Strategic Direction
Key Facts
Summary 2 A Le Coq AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 A Le Coq AS: Competitive Position 2014
Varska Vesi As in Soft Drinks (estonia)
Strategic Direction
Key Facts
Summary 4 Varska Vesi AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Varska Vesi AS: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 32 Sales of Bottled Water to Institutional Channel 2009-2014
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2009-2014
Table 34 Off-trade Sales of Bottled Water by Category: Value 2009-2014
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2009-2014
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2009-2014
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2010-2014
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2011-2014
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2010-2014
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2011-2014
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 45 Low Calorie Carbonates by Category
Table 46 Off-trade vs On-trade Sales of Carbonates: Volume 2009-2014
Table 47 Off-trade vs On-trade Sales of Carbonates: Value 2009-2014
Table 48 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2009-2014
Table 49 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2009-2014
Table 50 Off-trade Sales of Carbonates by Category: Volume 2009-2014
Table 51 Off-trade Sales of Carbonates by Category: Value 2009-2014
Table 52 Off-trade Sales of Carbonates by Category: % Volume Growth 2009-2014
Table 53 Off-trade Sales of Carbonates by Category: % Value Growth 2009-2014
Table 54 Total Sales of Carbonates by Fountain On-trade: Volume 2009-2014
Table 55 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2009-2014
Table 56 NBO Company Shares of Off-trade Carbonates: % Volume 2010-2014
Table 57 LBN Brand Shares of Off-trade Carbonates: % Volume 2011-2014
Table 58 NBO Company Shares of Off-trade Carbonates: % Value 2010-2014
Table 59 LBN Brand Shares of Off-trade Carbonates: % Value 2011-2014
Table 60 Forecast Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 61 Forecast Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Headlines
Trends
Summary 6 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Category Data
Table 64 Off-trade Sales of Concentrates (as sold) by Category: Volume 2009-2014
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2009-2014
Table 66 Off-trade Sales of Concentrates by Category: Value 2009-2014
Table 67 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2009-2014
Table 68 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2009-2014
Table 69 Off-trade Sales of Concentrates by Category: % Value Growth 2009-2014
Table 70 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2010-2014
Table 71 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2011-2014
Table 72 NBO Company Shares of Off-trade Concentrates: % Value 2010-2014
Table 73 LBN Brand Shares of Off-trade Concentrates: % Value 2011-2014
Table 74 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2010-2014
Table 75 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2014
Table 76 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2010-2014
Table 77 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2011-2014
Table 78 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2014-2019
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 80 Forecast Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 81 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2014-2019
Table 82 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 83 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 84 Off-trade Sales of Juice by Category: Volume 2009-2014
Table 85 Off-trade Sales of Juice by Category: Value 2009-2014
Table 86 Off-trade Sales of Juice by Category: % Volume Growth 2009-2014
Table 87 Off-trade Sales of Juice by Category: % Value Growth 2009-2014
Table 88 NBO Company Shares of Off-trade Juice: % Volume 2010-2014
Table 89 LBN Brand Shares of Off-trade Juice: % Volume 2011-2014
Table 90 NBO Company Shares of Off-trade Juice: % Value 2010-2014
Table 91 LBN Brand Shares of Off-trade Juice: % Value 2011-2014
Table 92 Forecast Off-trade Sales of Juice by Category: Volume 2014-2019
Table 93 Forecast Off-trade Sales of Juice by Category: Value 2014-2019
Table 94 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 95 Forecast Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Headlines
Trends
Category Data
Table 96 Off-trade Sales of RTD Coffee: Volume 2009-2014
Table 97 Off-trade Sales of RTD Coffee: Value 2009-2014
Table 98 Off-trade Sales of RTD Coffee: % Volume Growth 2009-2014
Table 99 Off-trade Sales of RTD Coffee: % Value Growth 2009-2014
Table 100 NBO Company Shares of Off-trade RTD Coffee: % Volume 2010-2014
Table 101 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2011-2014
Table 102 NBO Company Shares of Off-trade RTD Coffee: % Value 2010-2014
Table 103 LBN Brand Shares of Off-trade RTD Coffee: % Value 2011-2014
Table 104 Forecast Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 105 Forecast Off-trade Sales of RTD Coffee: Value 2014-2019
Table 106 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 107 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 108 Off-trade Sales of RTD Tea by Category: Volume 2009-2014
Table 109 Off-trade Sales of RTD Tea by Category: Value 2009-2014
Table 110 Off-trade Sales of RTD Tea by Category: % Volume Growth 2009-2014
Table 111 Off-trade Sales of RTD Tea by Category: % Value Growth 2009-2014
Table 112 NBO Company Shares of Off-trade RTD Tea: % Volume 2010-2014
Table 113 LBN Brand Shares of Off-trade RTD Tea: % Volume 2011-2014
Table 114 NBO Company Shares of Off-trade RTD Tea: % Value 2010-2014
Table 115 LBN Brand Shares of Off-trade RTD Tea: % Value 2011-2014
Table 116 Forecast Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 117 Forecast Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Headlines
Trends
Category Data
Table 120 Off-trade Sales of Energy Drinks by Category: Volume 2009-2014
Table 121 Off-trade Sales of Energy Drinks by Category: Value 2009-2014
Table 122 Off-trade Sales of Energy Drinks by Category: % Volume Growth 2009-2014
Table 123 Off-trade Sales of Energy Drinks by Category: % Value Growth 2009-2014
Table 124 NBO Company Shares of Off-trade Energy Drinks: % Volume 2010-2014
Table 125 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2011-2014
Table 126 NBO Company Shares of Off-trade Energy Drinks: % Value 2010-2014
Table 127 LBN Brand Shares of Off-trade Energy Drinks: % Value 2011-2014
Table 128 Forecast Off-trade Sales of Energy Drinks by Category: Volume 2014-2019
Table 129 Forecast Off-trade Sales of Energy Drinks by Category: Value 2014-2019
Table 130 Forecast Off-trade Sales of Energy Drinks by Category: % Volume Growth 2014-2019
Table 131 Forecast Off-trade Sales of Energy Drinks by Category: % Value Growth 2014-2019
Headlines
Trends
Category Data
Table 132 Off-trade Sales of Sports Drinks by Category: Volume 2009-2014
Table 133 Off-trade Sales of Sports Drinks by Category: Value 2009-2014
Table 134 Off-trade Sales of Sports Drinks by Category: % Volume Growth 2009-2014
Table 135 Off-trade Sales of Sports Drinks by Category: % Value Growth 2009-2014
Table 136 NBO Company Shares of Off-trade Sports Drinks: % Volume 2010-2014
Table 137 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2011-2014
Table 138 NBO Company Shares of Off-trade Sports Drinks: % Value 2010-2014
Table 139 LBN Brand Shares of Off-trade Sports Drinks: % Value 2011-2014
Table 140 Forecast Off-trade Sales of Sports Drinks by Category: Volume 2014-2019
Table 141 Forecast Off-trade Sales of Sports Drinks by Category: Value 2014-2019
Table 142 Forecast Off-trade Sales of Sports Drinks by Category: % Volume Growth 2014-2019
Table 143 Forecast Off-trade Sales of Sports Drinks by Category: % Value Growth 2014-2019












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