Soft Drinks in Kazakhstan

 Published On: Jun, 2015 |    No of Pages: 63 |  Published By: Euromonitor | Format: PDF
The consumption of soft drinks is expected to continue to increase in Kazakhstan over forecast period. However, the devaluation of the national currency in February 2014 slowed growth in consumption in volume terms. Soft drinks products are not perceived to be a necessity, rather they are perceived to be indulgence products. The penetration of retail channels into urban areas has had a positive effect on sales. Growing availability together with increasing disposable incomes has also benefitted...

Euromonitor International's Soft Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Executive Summary
Soft Drinks Consumption Will Continue To Increase
Increasing Health and Wellness Awareness Is Changing Soft Drinks Consumption Habits
Limited Consumer Differentiation Between Juice Types
Independent Small Grocers Continue To Be the Leading Retail Channel
Forecasts Are Positive for Soft Drinks Consumption
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 15 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 16 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Sources
Summary 1 Research Sources
Galanz Bottlers Ao in Soft Drinks (kazakhstan)
Strategic Direction
Key Facts
Summary 2 Galanz Bottlers AO: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Galanz Bottlers AO: Competitive Position 2014
Kokshetauminvody Ao in Soft Drinks (kazakhstan)
Strategic Direction
Key Facts
Summary 4 Kokshetauminvody AO: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Kokshetauminvody AO: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 32 Sales of Bottled Water to Institutional Channel 2009-2014
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2009-2014
Table 34 Off-trade Sales of Bottled Water by Category: Value 2009-2014
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2009-2014
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2009-2014
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2010-2014
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2011-2014
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2010-2014
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2011-2014
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 45 Low-calorie Percentages of Carbonates 2009-2014
Table 46 Off-trade vs On-trade Sales of Carbonates: Volume 2009-2014
Table 47 Off-trade vs On-trade Sales of Carbonates: Value 2009-2014
Table 48 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2009-2014
Table 49 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2009-2014
Table 50 Off-trade Sales of Carbonates by Category: Volume 2009-2014
Table 51 Off-trade Sales of Carbonates by Category: Value 2009-2014
Table 52 Off-trade Sales of Carbonates by Category: % Volume Growth 2009-2014
Table 53 Off-trade Sales of Carbonates by Category: % Value Growth 2009-2014
Table 54 Total Sales of Carbonates by Fountain On-trade: Volume 2009-2014
Table 55 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2009-2014
Table 56 NBO Company Shares of Off-trade Carbonates: % Volume 2010-2014
Table 57 LBN Brand Shares of Off-trade Carbonates: % Volume 2011-2014
Table 58 NBO Company Shares of Off-trade Carbonates: % Value 2010-2014
Table 59 LBN Brand Shares of Off-trade Carbonates: % Value 2011-2014
Table 60 Forecast Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 61 Forecast Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Headlines
Trends
Concentrates Conversions
Table 66 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 67 Off-trade Sales of Concentrates (as sold) by Category: Volume 2009-2014
Table 68 Off-trade Sales of Concentrates (RTD) by Category: Volume 2009-2014
Table 69 Off-trade Sales of Concentrates by Category: Value 2009-2014
Table 70 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2009-2014
Table 71 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2009-2014
Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2009-2014
Table 73 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2010-2014
Table 74 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2011-2014
Table 75 NBO Company Shares of Off-trade Concentrates: % Value 2010-2014
Table 76 LBN Brand Shares of Off-trade Concentrates: % Value 2011-2014
Table 77 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2010-2014
Table 78 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2014
Table 79 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2010-2014
Table 80 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2011-2014
Table 81 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2014-2019
Table 82 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 83 Forecast Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 84 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2014-2019
Table 85 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 86 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 87 Off-trade Sales of Juice by Category: Volume 2009-2014
Table 88 Off-trade Sales of Juice by Category: Value 2009-2014
Table 89 Off-trade Sales of Juice by Category: % Volume Growth 2009-2014
Table 90 Off-trade Sales of Juice by Category: % Value Growth 2009-2014
Table 91 NBO Company Shares of Off-trade Juice: % Volume 2010-2014
Table 92 LBN Brand Shares of Off-trade Juice: % Volume 2011-2014
Table 93 NBO Company Shares of Off-trade Juice: % Value 2010-2014
Table 94 LBN Brand Shares of Off-trade Juice: % Value 2011-2014
Table 95 Forecast Off-trade Sales of Juice by Category: Volume 2014-2019
Table 96 Forecast Off-trade Sales of Juice by Category: Value 2014-2019
Table 97 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 98 Forecast Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Headlines
Trends
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 99 Off-trade Sales of RTD Tea by Category: Volume 2009-2014
Table 100 Off-trade Sales of RTD Tea by Category: Value 2009-2014
Table 101 Off-trade Sales of RTD Tea by Category: % Volume Growth 2009-2014
Table 102 Off-trade Sales of RTD Tea by Category: % Value Growth 2009-2014
Table 103 NBO Company Shares of Off-trade RTD Tea: % Volume 2010-2014
Table 104 LBN Brand Shares of Off-trade RTD Tea: % Volume 2011-2014
Table 105 NBO Company Shares of Off-trade RTD Tea: % Value 2010-2014
Table 106 LBN Brand Shares of Off-trade RTD Tea: % Value 2011-2014
Table 107 Forecast Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 108 Forecast Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 109 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 110 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Headlines
Trends
Category Data
Table 111 Off-trade Sales of Energy Drinks by Category: Volume 2009-2014
Table 112 Off-trade Sales of Energy Drinks by Category: Value 2009-2014
Table 113 Off-trade Sales of Energy Drinks by Category: % Volume Growth 2009-2014
Table 114 Off-trade Sales of Energy Drinks by Category: % Value Growth 2009-2014
Table 115 NBO Company Shares of Off-trade Energy Drinks: % Volume 2010-2014
Table 116 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2011-2014
Table 117 NBO Company Shares of Off-trade Energy Drinks: % Value 2010-2014
Table 118 LBN Brand Shares of Off-trade Energy Drinks: % Value 2011-2014
Table 119 Forecast Off-trade Sales of Energy Drinks by Category: Volume 2014-2019
Table 120 Forecast Off-trade Sales of Energy Drinks by Category: Value 2014-2019
Table 121 Forecast Off-trade Sales of Energy Drinks by Category: % Volume Growth 2014-2019
Table 122 Forecast Off-trade Sales of Energy Drinks by Category: % Value Growth 2014-2019
Headlines
Trends












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