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As the leading producer of black tea in Japan, Mitsui Norin aims to reinvigorate demand for black tea as flagging sales threaten the categoryís future. The company aims to promote black tea by actively researching the health benefits of tea as well as running promotional campaigns to educate consumers about black tea.Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.Product coverage: Coffee, Other Hot Drinks, Tea. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Hot Drinks market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the marketís major players and leading brands;* Use five-year forecasts to assess