Hot Drinks in Greece

 Published On: Apr, 2015 |    No of Pages: 40 |  Published By: Euromonitor | Format: PDF
With consumers left with less money to spend, one of the key outcomes of the recession was the rise of a cocooning trend, with ever more Greeks spending time at home. Spending at foodservice outlets declined again in 2014, as fewer consumers could afford to go out for coffee. However, at-home consumption remained stable in volume terms. Qualitative changes occurred amidst this trend, with Greeks now switching to more sophisticated products for home consumption.

Hot Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Executive Summary
Cocooning Trend Prevents Off-trade Sales From Declining
Value for Money: Prices Determine What Sells
More Players Enter the Hot Drinks Market
New Flavours Is the General Trend in New Product Developments
Strong Coffee Culture in Greece Will Prevent Any Significant Decline in Sales
Key Trends and Developments
On-trade Prices Register A Decline
Cocooning Trend Prevents Steep Declines in the Off-trade
New Flavours the Focus of New Product Launches
Market Data
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
Table 3 Retail Sales of Hot Drinks by Category: Volume 2009-2014
Table 4 Retail Sales of Hot Drinks by Category: Value 2009-2014
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2009-2014
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources
Atlanta SA in Hot Drinks (greece)
Strategic Direction
Key Facts
Summary 2 Atlanta SA: Key Facts
Summary 3 Atlanta SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Atlanta SA: Competitive Position 2014
Helitta Ltd in Hot Drinks (greece)
Strategic Direction
Key Facts
Summary 5 Helitta Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Helitta Ltd: Competitive Position 2014
Jotis SA in Hot Drinks (greece)
Strategic Direction
Key Facts
Summary 7 Jotis SA: Key Facts
Summary 8 Jotis SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Jotis SA: Competitive Position 2014
Kafea SA in Hot Drinks (greece)
Strategic Direction
Key Facts
Summary 10 Kafea SA: Key Facts
Summary 11 Kafea SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Kafea SA: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Retail Sales of Coffee by Category: Volume 2009-2014
Table 27 Retail Sales of Coffee by Category: Value 2009-2014
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2009-2014
Table 29 Retail Sales of Coffee by Category: % Value Growth 2009-2014
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Value 2009-2014
Table 31 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2009-2014
Table 32 Retail Sales of Instant Coffee by Type: % Value Breakdown 2009-2014
Table 33 NBO Company Shares of Coffee: % Retail Value 2010-2014
Table 34 LBN Brand Shares of Coffee: % Retail Value 2011-2014
Table 35 Forecast Retail Sales of Coffee by Category: Volume 2014-2019
Table 36 Forecast Retail Sales of Coffee by Category: Value 2014-2019
Table 37 Forecast Retail Sales of Coffee by Category: % Volume Growth 2014-2019
Table 38 Forecast Retail Sales of Coffee by Category: % Value Growth 2014-2019
Table 39 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 40 Retail Sales of Tea by Category: Volume 2009-2014
Table 41 Retail Sales of Tea by Category: Value 2009-2014
Table 42 Retail Sales of Tea by Category: % Volume Growth 2009-2014
Table 43 Retail Sales of Tea by Category: % Value Growth 2009-2014
Table 44 Retail Sales of Tea by Standard Vs Pods: % Value 2009-2014
Table 45 NBO Company Shares of Tea: % Retail Value 2010-2014
Table 46 LBN Brand Shares of Tea: % Retail Value 2011-2014
Table 47 Forecast Retail Sales of Tea by Category: Volume 2014-2019
Table 48 Forecast Retail Sales of Tea by Category: Value 2014-2019
Table 49 Forecast Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 50 Forecast Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 51 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 52 Retail Sales of Other Hot Drinks by Category: Volume 2009-2014
Table 53 Retail Sales of Other Hot Drinks by Category: Value 2009-2014
Table 54 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2009-2014
Table 55 Retail Sales of Other Hot Drinks by Category: % Value Growth 2009-2014
Table 56 Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2009-2014
Table 57 NBO Company Shares of Other Hot Drinks: % Retail Value 2010-2014
Table 58 LBN Brand Shares of Other Hot Drinks: % Retail Value 2011-2014
Table 59 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2014-2019
Table 60 Forecast Retail Sales of Other Hot Drinks by Category: Value 2014-2019
Table 61 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2014-2019
Table 62 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2014-2019
Table 63 Forecast Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2014-2019

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